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Publisher's Summary

A rainmaker is a person who brings revenue into an organization. That revenue comes from customers, it is the lifeforce of the organization, and without it the organization will die. That revenue is rain. Big-hitting rainmakers are among the highest-paid employees in every company in every industry. They operate under many titles: owner, partner, sales representative, CEO, agent, managing director, and fund-raiser. Jeffrey Fox is a rainmaker who knows revenue production from the inside out and knows how to talk about it. In sharp, witty style, he pursues revenues and takes you along for the ride. This hard-hitting collection of sales and marketing advice is packed with 50 smart, no-nonsense tips that teach you how to woo and win any customer. Fox offers surprising, sometimes daring wisdom that will help you rise above the competition. You'll learn the Rainmaker's Credo, the 6 killer sales questions, why breakfast meetings bring rain, and the critical technique of dollarizing your product. If becoming a rainmaker is your goal - selling books or boxcars, computers or cough drops, or anything in between - this program is for you.
©2000 by Jeffrey J. Fox; (P)2000 by Audio Renaissance, an Imprint of Renaissance Media, Inc.

What members say

Average Customer Ratings

Overall

  • 4.1 out of 5.0
  • 5 Stars
    169
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  • 3 Stars
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  • 2 Stars
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Performance

  • 4.3 out of 5.0
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    45
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Story

  • 4.2 out of 5.0
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    46
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  • Overall
  • Kenneth
  • Bentonville, AR, USA
  • 04-17-05

Short effective parables on selling

Fox offers "two-page" principles with examples throughout this two hour audio book. Not only does it help you refocus your efforts for more effective sales calls, it does so in short, "car-ride friendly" chapters. Not only are most of the lessons applicable right away, but it also made me a more discriminating customer.

Most important lessons are "The customer doesn't care about you," "Pre-sales call planning," "Dollarize," and even a great lesson on how to properly leave a voice mail.

This should be one of many (read: not the only) tool in your sales AND customer service tool box.

4 of 4 people found this review helpful

  • Overall
  • Terri
  • Fall Chruch, Vatican City State (Holy See)
  • 10-05-03

If you are in sales this is a must read/listen

Mr. Fox gets right to the point no messing around. I learned alot about what I can do better when meeting with clients and following up on leads. I can't wait for my next sales presentation to use some of his recommendations. I would highly recommend this book to anyone in sale. Using Mr. Fox's recommendations you will results.

9 of 11 people found this review helpful

  • Overall
  • Performance
  • Story
  • Roger
  • Ontario, Canada
  • 08-08-14

Great, even if your not in sales.

This book is full of great tips for anyone. You don’t have to be in sales to benefit from listening to this book. But if you are in sales, you should give it a listen, it will help you become better at what you do. Like most books, this one is full of common sense tips, things you just don’t think of everyday. These bits of awesomeness are presented as rules, so you can break it down and just implement one thing at a time.

If you are just starting your career in sales, this book will offer you a boost and the motivation we often need. If you are experienced in sales, listening to this book every once in a while, will refresh your perspective, get you out of a rut and propel you forward.

This book is a quick listen with straight forward fresh ideas. Take notes, take action and make it Rain!

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Selling 101

Generally, I thought this book offered some solid advice. Experienced sales people may find it a little too basic, but for someone trying to transition into sales, like an engineer moving into business development, it's an excellent primer.

I got a few good nuggets out of it, but it's not the rainmaking gospel I thought it would be. I was looking for something geared more toward how professional services firms build consistent business. My interpretation of a rainmaker is someone at a partner or principal level that provides consistent business for the firm. This book is geared more toward the average salesman.

1 of 1 people found this review helpful

  • Overall
  • a
  • Dahinda, IL, United States
  • 05-24-11

Ack

I probably had my expectations set too high but this is very much a beginner book and it sprinkles in, what I think is, some terrible advice. For example, advice such as having secretarial staff lie about where the salesman is (i.e. not admit he's out to lunch, not admit he's in a meeting, not admit he's on vacation, etc) seem to me to be a horrific idea. I think the general public understands the need for a lunch break and won't begrudge someone a vacation so long as the client's account is still taken care of. Little issues such as don't drink coffee, don't put ink pens in your breast pocket etc. also seem to border on silliness. I understand coffee spills and pens leak... stuff happens. Again, I think most clients could appreciate the situation.

1 of 1 people found this review helpful

  • Overall
  • Drew
  • San Antonio, TX, USA
  • 03-04-07

How to become a Rainmaker

I only give this title three stars because it's mostly common sense...You have the swagger or you don't...

2 of 3 people found this review helpful

  • Overall
  • Performance
  • Story

Is this real life ?

I could be way off base, but it just seemed to me as though these stories were made up to support the author’s presuppositions and the concepts might work in a perfectly controlled environment but not so much in the real world. I’m usually more inspired by actual events that support what the author is preposing. Hopefully that’s just my take and others can glean some helpful tips. The concepts themselves are generally helpful i think.

  • Overall
  • Performance
  • Story

The book certainly has some gems in it

The book has some very strong gems but scarcely spread throughout the book. The author provides second level thinking that is hard to find in other sales books. I would recommend this to any sales rep.

  • Overall
  • Performance
  • Story

GREAT tips!

I'm gong to need to buy a paper copy for reference and mark up. 😀

  • Overall
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  • JR
  • 08-02-17

Classic read for any sales role

Oldie but goodie - short and straight to the point wisdom on serving your clients and prospects.

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  • Overall
  • Amazon Customer
  • 07-24-06

Great practical advice

Although like most titles in the marketplace this book is 'a bit American' for many Brits, I found it very interesting and am convinced that the information can be applied succesfully when tailored a bit for local tastes. I rate this as one of the very best business books that I have listened to because it delivers the all important ingredient of business success - making the cash registers ring!

5 of 5 people found this review helpful