Flip the Script

Getting People to Think Your Idea Is Their Idea

By: Oren Klaff

Narrated by: Oren Klaff

THE BESTSELLING AUTHOR OF PITCH ANYTHING IS BACK TO FLIP YOUR ENTIRE APPROACH TO PERSUASION.

Is there anything worse than a high-pressure salesperson pushing you to say "yes" (then sign on the dotted line) before you're ready?

If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist.

What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.

That's why Oren is throwing out the old playbook on persuasion. Instead, he'll show you a new approach that works on this simple insight: Everyone trusts their own ideas. If, rather than pushing your idea on your buyer, you can guide them to discover it on their own, they'll believe it, trust it, and get excited about it. Then they'll buy in and feel good about the chance to work with you.

That might sound easier said than done, but Oren has taught thousands of people how to do it with a series of simple steps that anyone can follow in any situation.

And as you'll see in this book, Oren has been in a lot of different situations.

He'll show you how he got a billionaire to take him seriously, how he got a venture capital firm to cough up capital, and how he made a skeptical Swiss banker see him as an expert in banking. He'll even show you how to become so compelling that buyers are even more attracted to you than to your product.

These days, it's not enough to make a great pitch.

To get attention, create trust, and close the deal, you need to flip the script.

Critic reviews

“In Flip the Script, Oren Klaff gives readers powerful tools that will help them get what they want. Instead of trying to convince people to buy what you’re selling, his techniques will show you how to create an entirely different dynamic. A game changing read.”
- DAYMOND JOHN, co-star of Shark Tank and author of The Power of Broke and Rise and Grind

"Oren Klaff is one of the most engaging writers in the business world today. Flip the Script is hugely entertaining--you'll find yourself eagerly turning the pages, engrossed in Klaff’s remarkable tales of deal-making... then suddenly look up and realize he's just taught you a whole new set of complex sales techniques, and somehow made it fun."
- MATTHEW DIXON, coauthor of The Challenger Sale

"Oren Klaff should have been a spy. He could recruit and sell anyone. The stories in this book will keep you on the edge of your seat and show you how a true master of influence operates. In these pages, Oren shares the tradecraft you need to close any kind of deal."
- JASON HANSON, former CIA Officer and author of Spy Secrets That Can Save Your Life

"Flip the Script is the rare book that shows you how to increase your influence, at work and at home. Oren Klaff's methods are both intuitive and completely actionable. This book is loaded with real-world examples, some radical, some surprising, but all incredibly useful."
- JONAH BERGER, author of Contagious

"Flip the Script is a riveting book. This critically important handbook of influence principles is culled and perfected from Oren Klaff's remarkable career as an investment banker. Refreshing, insightful and above all, incredibly useful, this gives you the tools to create influence with integrity. It's a great read."
- PHIL JONES, author of Exactly What to Say

"When you pit your idea against your client’s idea, they’re likely to choose their own, even when yours is the better solution. In Flip the Script, you’ll get a master class in helping your client discover the advantages of your idea for themselves."
- ANTHONY IANNARINO, author of Eat Their Lunch and The Lost Art of Closing

The secret behind learning this material

LISTEN TO IT MULTIPLE TIMES!!! Don't make the mistake of listening to this one time and relying only on feel good feelings "great book, I so much enjoyed it..." Blah, blah, blah... this is a book to be studied, implemented and mastered!

If you only have the audiobook, buy the written book and vice versa... Then lock yourself in a room for a week and tear into it. Deconstruct your businesses sales orientation and networking processes and integrate Oren's teachings. THAT'S HOW YOU GET THE MOST OUT OF THIS BOOK!

Master of Sales

Great book that gets you thinking about ideas. Based largely upon power dynamics and understanding simple concepts that anyone can implement. Good read for sure and another sharpening tool to come back on from time to time.

A worthy addition to Pitch Anything

Oren Klaff is my favorite business guru.

In Oren's prior book "Pitch Anything" he explains how important the frame is for controlling the reptile brain. Oren describes a process of alternating energy and information flexing the investor norepinephrine and dopamine and getting it done within 20 minutes.

In Flip the Script Oren zeros in on one essential element in setting the initial frame of authority and competency, "The Flash Role". Oren shares how to consistently hit the mark with your flash role in about 90 seconds of well rehearsed and researched Jargon.

Very good stories keeping you engaged

Oren is a great storyteller which helps you in remembering the points made. Lots of the ideas here were a bit new. This is not a book of the same recycled ideas. Many ideas and tactics are opposed to things you've done or heard before

Great content, worth the listen

I really enjoyed this audiobook. It was short and sweet, zero fluff and very practical advice. The author surely knows his territory when it comes to human psychology and social dynamics.
The only reason for not ratting it 5 stars is that I was a little put off by the alpha male arrogant approach of the author. It was like listening to a 6 hour manifestó of how he is the best deal maker in the world with the biggest cock in the universe (metaphorically speaking). Dude, have some humility, it won't harm you.
But heck, maybe it's just me. I still enjoyed it and think you will too.