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Flip the Script

Getting People to Think Your Idea Is Their Idea
Narrated by: Oren Klaff
Length: 6 hrs and 16 mins
Categories: Business, Sales
5 out of 5 stars (153 ratings)

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Publisher's Summary

THE BEST-SELLING AUTHOR OF PITCH ANYTHING IS BACK TO FLIP YOUR ENTIRE APPROACH TO PERSUASION.

Is there anything worse than a high-pressure salesperson pushing you to say "yes" (then sign on the dotted line) before you're ready?

If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist.

What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.

That's why Oren is throwing out the old playbook on persuasion. Instead, he'll show you a new approach that works on this simple insight: Everyone trusts their own ideas. If, rather than pushing your idea on your buyer, you can guide them to discover it on their own, they'll believe it, trust it, and get excited about it. Then they'll buy in and feel good about the chance to work with you.

That might sound easier said than done, but Oren has taught thousands of people how to do it with a series of simple steps that anyone can follow in any situation.

And as you'll see in this book, Oren has been in a lot of different situations.

He'll show you how he got a billionaire to take him seriously, how he got a venture capital firm to cough up capital, and how he made a skeptical Swiss banker see him as an expert in banking. He'll even show you how to become so compelling that buyers are even more attracted to you than to your product. 

These days, it's not enough to make a great pitch.

To get attention, create trust, and close the deal, you need to flip the script.

©2019 Oren Klaff (P)2019 Penguin Audio

Critic Reviews

“In Flip the Script, Oren Klaff gives readers powerful tools that will help them get what they want.  Instead of trying to convince people to buy what you’re selling, his techniques will show you how to create an entirely different dynamic. A game changing read." (Daymond John, co-star of Shark Tank and author of The Power of Broke and Rise and Grind)

"Oren Klaff is one of the most engaging writers in the business world today. Flip the Script is hugely entertaining--you'll find yourself eagerly turning the pages, engrossed in Klaff’s remarkable tales of deal-making... then suddenly look up and realize he's just taught you a whole new set of complex sales techniques, and somehow made it fun." (Matthew Dixon, coauthor of The Challenger Sale)
 

"Oren Klaff should have been a spy. He could recruit and sell anyone. The stories in this book will keep you on the edge of your seat and show you how a true master of influence operates.  In these pages, Oren shares the tradecraft you need to close any kind of deal." (Jason Hanson, former CIA Officer and author of Spy Secrets That Can Save Your Life

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  • Overall
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THE BEST PITCH BOOK EVER MADE

Throw out all your sales books... Trash every pitch idea you have ever had.

Most 2nd books I read or listen to go in the trash. Oren is not that guy. This is literally the pitch book to end all pitch books. I found Pitch Anything amazing and transformative. THIS BOOK "FLIP" is now the Bible for my agency.

This is like Kung Fu taught by Shaolin Monks for Pitching. Finished the book in 2 days while busy pitching deals and I am already on my second listen. In truth I want to memorize this book and every person I higher or promote will have to pitch me the way this book describes on their promotion. The newbs will have to read this book and use the formula to pitch me on why I should keep them after 90 days.

If you don't buy this book - I'll be looking forward to stealing your deals....

Thanks Oren. I am eagerly awaiting the next one and the training course.

1 of 1 people found this review helpful

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compelling sales book

had fun stories and organized the sales process in a novel way. I highly recommend

1 of 1 people found this review helpful

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Genius

The way its constructed in almost a story mode feel helps you to grasp and understand what is being taught. Oren is great at storytelling to get you to understand the teachings. Looking forward to diving into this a few more times.

3 of 4 people found this review helpful

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Best business book I've read this year

Oren knows how to tell a story, and he knows how to teach his readers how to break the paradigm of "selling".

Most business books can be summarized in 20 minutes, but not this one. I got pulled in and could not put it down.

I wish there were 3 day seminars allowing me to get even better at the many techniques illustrated here.

I hate pushy sales techniques so this book was made for me. Highly recommended if you are in sales of any kind.

2 of 3 people found this review helpful

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Great take on Negotiation

This is a practical and interesting guide to improving your success in deal making and negotiation.

The examples and support were meaningful and added credibility. It read like the subject itself.

Well done!

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Great follow up to Pitch Anything!

Oren is a great story-teller and does a great job making his points. Since reading this book I’ve hired him to revamp our company’s pitch. The process has been super smooth and I’m excited to see the payoff!

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Oren crushes it.

Oren went truly deep on this book. It is the most brilliant book on sales ever written.

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Excellent job

This book is such a great follow up to Pitch Anything. I’ve got a big event coming up with multiple pitches and I’m taking the next 5 days to put each one through this formula. Thank you, Oren. This is truly a legendary book.

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Worst book ever

A lot of fantasy stories, and almost no content.
just the author bragging about himself and lying about millionaire sales he didn't make.

4 of 8 people found this review helpful

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The secret behind learning this material

LISTEN TO IT MULTIPLE TIMES!!! Don't make the mistake of listening to this one time and relying only on feel good feelings "great book, I so much enjoyed it..." Blah, blah, blah... this is a book to be studied, implemented and mastered!

If you only have the audiobook, buy the written book and vice versa... Then lock yourself in a room for a week and tear into it. Deconstruct your businesses sales orientation and networking processes and integrate Oren's teachings. THAT'S HOW YOU GET THE MOST OUT OF THIS BOOK!

2 of 4 people found this review helpful