Flip the Script

Getting People to Think Your Idea Is Their Idea

De: Oren Klaff

Narrado por: Oren Klaff

THE BESTSELLING AUTHOR OF PITCH ANYTHING IS BACK TO FLIP YOUR ENTIRE APPROACH TO PERSUASION.

Is there anything worse than a high-pressure salesperson pushing you to say "yes" (then sign on the dotted line) before you're ready?

If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist.

What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.

That's why Oren is throwing out the old playbook on persuasion. Instead, he'll show you a new approach that works on this simple insight: Everyone trusts their own ideas. If, rather than pushing your idea on your buyer, you can guide them to discover it on their own, they'll believe it, trust it, and get excited about it. Then they'll buy in and feel good about the chance to work with you.

That might sound easier said than done, but Oren has taught thousands of people how to do it with a series of simple steps that anyone can follow in any situation.

And as you'll see in this book, Oren has been in a lot of different situations.

He'll show you how he got a billionaire to take him seriously, how he got a venture capital firm to cough up capital, and how he made a skeptical Swiss banker see him as an expert in banking. He'll even show you how to become so compelling that buyers are even more attracted to you than to your product.

These days, it's not enough to make a great pitch.

To get attention, create trust, and close the deal, you need to flip the script.

Reseñas de la Crítica

“In Flip the Script, Oren Klaff gives readers powerful tools that will help them get what they want. Instead of trying to convince people to buy what you’re selling, his techniques will show you how to create an entirely different dynamic. A game changing read.”
- DAYMOND JOHN, co-star of Shark Tank and author of The Power of Broke and Rise and Grind

"Oren Klaff is one of the most engaging writers in the business world today. Flip the Script is hugely entertaining--you'll find yourself eagerly turning the pages, engrossed in Klaff’s remarkable tales of deal-making... then suddenly look up and realize he's just taught you a whole new set of complex sales techniques, and somehow made it fun."
- MATTHEW DIXON, coauthor of The Challenger Sale

"Oren Klaff should have been a spy. He could recruit and sell anyone. The stories in this book will keep you on the edge of your seat and show you how a true master of influence operates. In these pages, Oren shares the tradecraft you need to close any kind of deal."
- JASON HANSON, former CIA Officer and author of Spy Secrets That Can Save Your Life

"Flip the Script is the rare book that shows you how to increase your influence, at work and at home. Oren Klaff's methods are both intuitive and completely actionable. This book is loaded with real-world examples, some radical, some surprising, but all incredibly useful."
- JONAH BERGER, author of Contagious

"Flip the Script is a riveting book. This critically important handbook of influence principles is culled and perfected from Oren Klaff's remarkable career as an investment banker. Refreshing, insightful and above all, incredibly useful, this gives you the tools to create influence with integrity. It's a great read."
- PHIL JONES, author of Exactly What to Say

"When you pit your idea against your client’s idea, they’re likely to choose their own, even when yours is the better solution. In Flip the Script, you’ll get a master class in helping your client discover the advantages of your idea for themselves."
- ANTHONY IANNARINO, author of Eat Their Lunch and The Lost Art of Closing

Riveting. BLEW, MY, MIND

BLEW, MY, MIND, and I don’t say that lightly. It’s been a very long time since I’ve read a book and immediately can’t wait to read it again.

I’ve read, oh geez, maybe 200-250 sales & marketing books, courses, I have 17 terabytes of marketing material. Most goes in one ear out the other. Everything from the old Zig Ziglar & Og Mandino stuff to the newer neuroscience material like Russell Granger’s “Seven Triggers to Yes”. There’s maybe... six, that have truly impressed me. I keep reading them because occasionally I pull something novel from one that I apply, like Jordan Belfort’s recent offering had some decent material about voice tonality that I found I could apply. Oren’s last book “Pitch Anything” was very good. This book... was riveting. You don’t often call a sales book riveting.

If you are a venture capitalist, you pitch venture capitalists, affluent or high status individuals, or are in sales or marketing of any persuasion, it’s MANDATORY reading. It’s not that I didn’t know any of it, but just the way it’s organized and also very entertaining. The stories and examples come to life like a superb novel. He says he fictionalized some details to protect the confidentially of his clients but you can tell these are absolutely real examples from real experience in high stakes persuasion.

I was listening on audible and at one point I’m thinking to myself, “why would he even put this out? I would keep this all to myself.” Later however, as you see the application in more diverse scenarios, you know, that it doesn’t matter - that if you needed to lock down a multiple million dollar deal, furnished with this knowledge or not, you are calling Oren Klaff and paying him whatever he wants.

I can’t recommend a book enough. Brilliant to the tenth power.

Five steps, PACKED with psychological force

Status alignment, flash roll, pre-wired ideas, novelty sweet spot, and the buyers formula. I’ve written two books on influence and read over 100. Oren Klaff’s techniques are rooted in science and proven in the trenches. Moreover, his step-by-step storytelling makes it all accessible and applicable for the average reader. Highly recommended.

Oren is the Maestro of Pitching

Oren Is a true selling Savant. Flip the Script further hones and refines his techniques from Pitch Anything. All of his case studies and anecdotes illustrate his new techniques perfectly and in an engaging and entertaining manner. He’s a lively narrator with magnetic energy

Oren is awsome once again

Love his energy and ready to use actions. I strongly recommend this book to anyone that wishes learn new communications skills.

TL:DR - Excellent Content and Great Storytelling

Oren has amazing content! It’s the only thing I listened to for a week straight until I finished it. The storytelling was excellent and the stories themselves were compelling. The only downside is that his reading style is a LITTLE choppy, but you get over it if you listen at 1.25x. The content is enough to overlook that. Summary? Get the book. Do it. You’ll be happy if you do and regret it if you don’t!

Loved the Storytelling

Appreciate that the points and steps in action are expressed through life experienced deals that make the concepts truly come to life.

Even better than Pitch Anything

Amazing content and greatly narrated by Oren. Loved Pitch Anything but this is even better.

Easy to Listen to, Good Lessons

Very easy to listen to and very engaging. It is a bit self promotional and some of the stories are completely fake for anyone who knows the specific businesses. That said, it doesn't matter. The lessons are good and definitely worth remembering. So the stories help explain them and help you remember them. Definitely worth a read or listen.

I love Orin's books and expertise, while writing a book that both moves you emotionaly and educates...

I loved Orin's first Book, "Pitch Anything", and this one was just as Good if not better. Orin's books and expertise are amazing. His writing style and narrative both moves you emotionaly and educates, keeping you entertained and informed at the same time.

Always great stories from Oren

Great examples to close deals made more clear by detailed engaging stories. I loved that he used unique stories; not overheard classics