Marketing

Divided into three sections, How Are You, Really? is a path to coming home to yourself, following what your intuition may have been quietly telling you to do for a long time, and the practical tools for how to make changes for the better....

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage....

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire....

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how....

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs....

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science....

 One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader....

The FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur....

The sales profession is in the midst of a perfect storm....

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. There is little black and white in the sales profession. Except for objections. There is democracy in objections....

You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life....

The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey....

In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than 100 top creators to give you a step-by-step YouTube success playbook....

The New York Times best-selling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease....

The missing manual on how to apply Lean Startup to build products that customers love....

Here is the best-selling guide that created a new game plan for marketing in high-tech industries....

Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility....

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion....

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. 

When Jenna Kutcher was 22, she left her corporate job, bought a camera on Craigslist for $300, and started her own business as a wedding photographer. From that single investment in herself, she built a successful company, a thriving podcast, a brand. But her driving force is never about working harder/smarter/faster/better. What Jenna Kutcher embraces is the simple notion that we, women especially, crave lives of fulfillment, lives of enrichment. That comes from investing, first and most importantly in ourselves and in our dreams. 

Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. 

Join brand strategist and public speaker Maranda Joiner as she gives you the secret to identifying your brand's message, your purpose, and your voice on social media. Through working with over 200 entrepreneurs in just over two years, Maranda has discovered that the road to purpose is found by examining our past memories. From that, we can use our purpose to connect to our target audience.

Are you looking to get investment for your start-up? Have an idea you know is going to sell? It can be a daunting prospect in an industry with a 90 percent failure rate, so how do you stand out from the crowd? Start by getting How to Hack Humans, listening to it, and realizing, "Hey, this Seth Erickson guy might be on to something." Learn how to use the ancient and organic art of storytelling to tap into the human brain and connect with others more efficiently. Discover how you can use the effect a story has on the brain to your advantage.

Kim Scaravelli has been writing online content for over 20 years. Over that time, she has helped hundreds of organizations build authority, communicate effectively, and develop meaningful connections with people. In this practical guide, she walks you through the process of writing, from setting up your writing space to researching, crafting first drafts, editing, and mastering the long game. Because success isn't about being able to write one piece of content. It's about being able to create content whenever you need to and enjoying the feeling of making words work.

 Free Traffic Frenzy: How to Get 450,000+ Website Visitors is a jargon-free handbook to making your eCommerce store, blog, or information portal get noticed by the search engines. Pulling back the curtains, Sevcik uses a conversational style to demonstrate specific examples from top-ranking sites and outlines the techniques for putting your business on the virtual map.

Business owners all over the world have changed incomes and lives through learning the art of generating clients in the digital age. The trouble with most methods that people learn on the internet is that, they often require a ton of ad spend or a large social media following.

The Death of the SDR: And the Birth of the Buyer Centric Revenue Model introduces the modern B2B marketing and sales model built for today, not 20 years ago: The buyer centric revenue model. The goal of the buyer centric revenue model is to liberate marketers and sellers from these bad practices to achieve: a better growth playbook, a competitive advantage, and a more fulfilling and productive career.

Agency and economics. It's that simple. Most creative, design, technical, digital, marketing, and advertising-type agency owners face constant daily challenges when trying to scale their agency business. Spencer Gallagher and Peter Hoole guide you through the growth journey with their intimate experience, having over the last 13 years helped thousands of agencies scale. Having been involved at every possible stage of the agency growth journey, they are confident that this book has all the information you need to help build a best-in-class agency. 

Growing a business in the twenty-first century has become a capital intensive and data-driven team sport. In Revenue Operations, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. You'll understand what it takes to successfully transition to the new system of growth without killing your existing business. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.

There are plenty of digital marketing books on the market, yet it is difficult to find one that covers all bases. This book is a comprehensive resource for anybody interested in digital marketing. It is a clear, easy to understand, and has all the information you need to become an expert digital marketer. In fact, these are lessons that you’ll keep coming back to even if you’re well into the field.

REmarketing - Real Estate Marketing is packed with valuable tips on how to generate leads, follow up with them, and turn them into loyal clients. Stop wasting time with ineffective lead generation and marketing methods and pick up your copy today, written by a real estate entrepreneur for real estate entrepreneurs! It doesn't matter if you are a real estate agent, real estate investor, host real estate events, or sell real estate coaching and courses, this book is guaranteed to bring you results, or your money back! 

The missing supplement to increasing sales and profits is not more personal development. It’s simpler, and without it, you won’t smash any of the sales goals you set—nor grow your business to the level of success you want. Simon Chan reveals that consistency is the ultimate business-development strategy to power up your productivity, increase your sales, and make more money. Featuring a unique seven-step system and insights from entrepreneurs and small business owners, this guide shares the secrets you need to create the mastery that will change your business—and your life. 

In the past few years, companies large and small have called on Darius Lahoutifard to get help with their non-performing sales teams. The described symptoms are different from one company to another, but Darius noticed that all they are related to the same illness: the inability to qualify. This book covers both the why and the how of sales qualification. It describes the MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion) sales methodology in-depth. This is not a book of theories or academic concepts, but techniques with practical recipes.