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Publisher's Summary

Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do.

Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the audiobook explains how to:

  • Locate sure-bet opportunities for improving products
  • Get serious about positioning, distributing, and licensing
  • Find funding
  • Take calculated risks and minimize failure
  • And much more

The Entrepreneur's Playbook allows you to become a virtual student: dozens of exercises and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap in to the best ideas for making your venture work?

©2017 Leonard C. Green (P)2017 Gildan Media LLC

What members say

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  • Overall
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  • Leo
  • New York City
  • 01-19-18

Need a narrator who is not phlegmy

What would have made The Entrepreneur's Playbook better?

A narrator who is not phlegmy

Would you ever listen to anything by Leonard C. Green and Paul B. Brown again?

Unlikely. Its disappointing first purchase.

Would you be willing to try another one of Leonard C. Green and Tim Andres Pabon ’s performances?

Maybe not. Especially not with this narrator.

If you could play editor, what scene or scenes would you have cut from The Entrepreneur's Playbook?

All of it are difficult to understand.

Any additional comments?

Use a narrator that doesn't distract from the message

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Greet Book for all levels.

The book focuses on case studies that help you get a much better understanding of the topics. Would combine with a book like Lynchpin for those who want to open their own business or just move up in your professional career.