Marketing & Sales

A lot has changed in 25 years. A quarter-century after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....

In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor....

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star....

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale....

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

Schwartz proves you don't need innate talent to become successful, but you do need to understand the habit of thinking and behaving in ways that will get you there....

While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of.

Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people....

Stop selling! Start solving! In Ninja Selling, author Larry Kendall transforms the way listeners think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results....

Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation - the purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner....

The sales profession is in the midst of a perfect storm....

How to Persuade and Get Paid is a sales training program that combines information and entertainment to teach you exactly what it takes to create success in today’s challenging marketplace....

The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated audiobook format for the first time....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey....

Most people believe that the best way to motivate is with rewards like money - the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others)....

Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas....

One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader....

Americans are caught up in bulk. We guiltily watch Amazon boxes pile up on the porch, wade through endless reviews to find the perfect product, and crave the comforting indulgence of a chain restaurant. In American Bulk, Emily Mester intertwines cultural critique and personal history to explore how the things we buy, eat, amass, and discard become an intimate part of our lives. With humor and sharp intellect, she reflects on the joys and anxieties of family Costco trips, how a seasonal stint at Ulta Beauty taught her the insidious art of the sale, and what it means to get Mall Sad.

Jump start your business and career with this book of practical wisdom. In such fast-changing, and often confusing times, America needs a straight-talk dose of Larry Winget reality more than ever. Known as the Pitbull of Personal Development, and New York Times bestselling author of 31-Days To Getting What You Want, is Larry Winget’s "tell it like it is." This is the ultimate wake-up call for anyone who's looking for a lifeline for their career or their business and true empowerment.

Sell and Price Like the Expert You Are Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you. Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it.

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.

Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine. Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value—empowering informed decisions.

Inside this book, you will uncover simplified, cutting-edge strategies specifically designed to fuel small business growth across SEO, AI, influencer, and social media marketing. Imagine transforming your digital presence without breaking the bank or getting lost in technical jargon. Now, it’s possible.

Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.

If you aren’t using AI daily for your product marketing, you’re falling behind. The old ways of product marketing like manually choosing target customers are obsolete. AI is going to crush everyone who doesn’t learn to work with it. It isn’t just about cute copywriting with ChatGPT.

Ever wonder how some folks just seem to have it all figured out with their freelance gigs, filling up their calendars with cool projects and saying "see ya!" to the old 9-5 grind? Well, that was me, Andrew Lane, not too long ago. I went from counting pennies working in radio to banking six figures in event production in just a snap. And now, I've put everything I've learned into this book, Solution Seekers. It's not just any book. Think of it as your go-to guide, packed with all the tools, strategies, and brain tweaks you need to thrive in the freelance world, no matter what you do.

You’ve finally decided to step away from the 9-5 grind and pursue your passion... It’s a big first step, but the question is: What comes next? You have a great business idea, but how do you launch it and turn it into something profitable and poised for growth? How do you move past the fear of uncertainty and navigate the challenges ahead? Every successful entrepreneur has been right where you are now. That means there’s no reason you can’t succeed too. This practical guide will show you how.

In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry.

In this book, Sten Morgan breaks down the process that helped him become one of the top 40 advisors in the country under 40 at the age of 30. As an active advisor and a coach to thousands of other advisors, he will share what it takes to reject the average path.

Tyler G. Hicks is BACK! Unleash the Power of Wealth-Building with 100+ Proven Strategies from the Legendary Tyler G. Hicks! Are you ready to take charge of your financial destiny and turn your dreams into profits? Tyler G. Hicks' Wealth Creation Vault: 100+ Real-World Ideas and Strategies to Start and Grow Your Own Profitable Business is your ultimate guide to building lasting wealth through powerful, practical, and proven methods. As the first new release from International Wealth Success (IWS) Press, this groundbreaking book brings together a lifetime of insights from a wealth-building ...

Do you feel like most business owners and marketers who are always stifled or confused on how to create good marketing campaigns or write good marketing copy for your own business, products or services? This is usually caused by the fact that you are told you have to look at the "client avatar" that details everything from what is actually relevant to your business to what someone dreamed about last night...which might not be relevant to you at all.

Unlock the secrets to building a thriving Airbnb business and generate passive income that leads to financial freedom! Whether you're an experienced host looking to maximize your earnings or a beginner eager to get started, this comprehensive guide by Nathaniel Carter provides everything you need to transform your short-term rental into a cash-flowing asset.

As a seasoned healthcare executive, Cory Geffre distills his decades of hard learned wisdom into a comprehensive roadmap for inspiring, empowering, and guiding your team to unprecedented heights of quality, satisfaction, and financial performance.

Discover the transformative power of artificial intelligence in the world of advertising with ‘The AI Edge in Advertising’. This comprehensive guide features 20 actionable prompts designed to help professionals accelerate and personalize customer service, optimizing their workflow and deepening client connections. With over 15 years in the advertising industry, author Stephanie Fischer shares valuable insights and practical strategies to revolutionize the way you engage with clients.

The author spent alot of money on traditional marketing that got very few responses. After years of frustration he became an expert on a revolutionary ROI (Return On Investment) approach to marketing and set out to help other businesses create low cost marketing that effectively increases sales.

Dive into the world of affiliate marketing with this comprehensive guide, crafted for both beginners and seasoned marketers. This audiobook covers essential strategies, from selecting profitable niches to maximizing revenue through effective promotions and partnerships.

"Social Media Affiliate Marketing: Make Money the Easy Way with Social Media and Affiliate Marketing [Works in 2024]" is the ultimate guide for anyone looking to turn their social media presence into a reliable stream of income. This book breaks down the step-by-step process of choosing the right niche, finding high-converting affiliate programs, and crafting engaging content that resonates with your audience. Whether you're just starting out or already familiar with affiliate marketing, these actionable strategies are designed to work in 2024's fast-paced digital landscape.

Discover the power of eliminating customer hassles with insights from seasoned entrepreneur Jim Bramlett. With over four decades of experience running successful businesses, Jim reveals the secrets to enhancing customer loyalty and driving profitability by simplifying the customer experience.

Descubre las estrategias de promoción de marketing online y los sistemas secretos utilizados tanto por grandes compañías como por vendedores desconocidos. ¿Has terminado comprando un producto que no necesitabas o que nunca funcionó como lo esperabas? Descubre cómo puedes utilizar sitios conocidos para tu propio beneficio, como por ejemplo Shopify, Amazon, Instagram y Pinterest.

Ya sea que sea un emprendedor en ciernes, una pequeña empresa establecida, una persona influyente en las redes sociales, un especialista en marketing de una gran corporación (o algo intermedio), la idea de ser una "marca" se considera esencial para el desarrollo de una estrategia de marketing sólida.

Instagram Marketing Mastery: Building Brands, Growing Communities, and Leveraging Trends by Elena Waters is the ultimate guide for entrepreneurs, marketers, and influencers who want to transform their Instagram presence into a powerful marketing tool. Whether you're just starting out or looking to scale your business, this book provides actionable strategies that will help you harness the full potential of Instagram.

Er ist empathisch, freundlich, bodenständig und damit nahezu einzigartig in seiner Branche. Er ist der Sympathie-Networker. Siggi Heyne setzt dabei zu 100 Prozent auf einen Faktor: Wonne! Mit Freude im Herzen anderen Menschen glückselige Erfüllung schmieden. Das ist seine Mission. Deshalb bezeichnet er sich selbst als "Wonneschmied". Im Ursprung als Stahlbau-Ingenieur ein Vollblut-Handwerker, ist er heute mit Leib und Seele ein Herzblut-Networker – der sein Handwerk wie kaum ein anderer beherrscht. Dabei schmiedet er Karrieren im glühenden Feuer der absoluten Überzeugung.