Marketing & Sales

Over 30 years ago, Richard H. Thaler introduced readers to behavioral economics in his seminal Anomalies column, written with collaborators including Daniel Kahneman and Amos Tversky. These provocative articles challenged the fundamental idea at the heart of economics that people are selfish, rational optimizers, and provided the foundation for what became behavioral economics. That was then.

Transform your business with the fully updated 2025 edition of The 1-Page Marketing Plan. This edition is more practical than ever, now packed with new step-by-step examples and actionable exercises in every chapter to help you implement your marketing plan with precision. Master the timeless...

Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent twenty-nine years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment—accessible luxury—that redefined an industry. In Bag Man, Frankfort explains how he built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs.

This isn't a book. It's a collection of chapters containing proven tactics I withheld from the $100M Series because they were "too advanced," "too niche," or "too much math." Translation: They work too well for specific situations.

Luxury principles can transform any business, luxury market or not. These strategies are a golden key to standing out—creating unforgettable experiences and forging deeper client connections that drive lasting success.

Are you curious about artificial intelligence but unsure how to turn it into income? ChatGPT Side Hustles is your ultimate guide to making money online using AI tools—without needing to code, design, or be a tech expert.

ChatGPT Money Machine is the ultimate guide for turning artificial intelligence into automated income—no tech background required. Whether you're a freelancer, entrepreneur, or side-hustler, this book hands you the exact tools, prompts, and strategies to transform ChatGPT into your personal profit engine.

In Magnetic Story Selling, Russell Brunson and Dan Kennedy pull back the curtain on the science of storytelling in marketing and sales, revealing their proven frameworks for crafting stories that captivate audiences, build authority, and drive massive sales. This book combines exclusive, never-before-released transcripts and presentations from two of the most influential marketers of all time, along with modern strategies for digital storytelling that convert like wildfire.

Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy.

Модель Продаж - это продуманная последовательность офферов. Это то, ЧТО ты предлагаешь, КОГДА и КАК, чтобы заработать максимум денег за минимальное время. В идеале, заработать с одного клиента столько, чтобы хватило на привлечение и обслуживание ещё как минимум двоих, и сделать это менее чем за тридцать дней. На практике это не очень просто, но я разделил $100млн Модели Продаж н&#

In The Referable Client Experience, author Stacey Brown Randall teaches you how to create an intentional client experience that generates the referrals you deserve. As a coach and consultant, Brown Randall has successfully shown business owners how to cultivate reliable, consistent referrals. Now, she brings her proven method to you. You do great work and are valuable to your clients. So why don’t they refer you? A hard truth: Doing great work does not equate to referrals.

欧米の新常識！ マーケティングとITを繋ぎ収益を最大化する専門チーム●MOpsとは？企業のマーケティングプロセスをシステムで統合・最適化する概念、役割のこと。

SUCCESS WITH SOI POSTCARDS Discover How to Stay Top of Mind and Generate Repeat & Referral Business with Postcards That Actually Work! This book pulls back the curtain on the exact strategies I’ve used to keep past clients engaged and loyal without relying on complicated systems or expensive ads. Instead, you’ll learn how to use simple, effective postcards for birthdays, home anniversaries, holidays, and special touches that make clients feel valued long after the closing table. Inside, you’ll uncover: The proven postcard formula that keeps your name top of mind—so clients always ...

Ever feel like marketing your small business is a never-ending grind? You know you need more leads, more sales, and happier customers - but the hours it takes to plan, write, post, and follow up can be exhausting. What if you could get marketing done faster, smarter, and with less stress - without losing the personal touch that makes your business unique? That’s exactly what AI Marketing for Small Business helps you do. In this step-by-step guide, you’ll discover how to harness the power of AI to work for you - not the other way around. No tech overwhelm, no fluff - just practical, ...

The traditional car dealership is dying—but innovative F&I approaches are creating record profits for those willing to evolve. Today's car buyers want a 45-minute in-store process, transparent pricing, and digital options—and they'll go elsewhere if you can't deliver. In The Future of Automotive Finance & Insurance, industry veteran Joel Kansanback reveals how forward-thinking dealerships are meeting these demands while significantly increasing their F&I profits.

Sales isn’t what it used to be - and that’s actually great news for you. The days of endless cold calls, generic emails, and hustling just to get noticed are fading fast. Today, the smartest sellers don’t work harder - they work smarter. And the secret weapon that’s transforming sales? AI. In AI for Sales: Close More Deals in Less Time with AI, you’ll discover exactly how to harness AI to make your sales workflow faster, sharper, and more effective - without losing your personal touch. This isn’t about replacing you; it’s about giving you a co-pilot that helps you spot the ...

Do you have a manuscript ready but feel overwhelmed by the publishing process? Dream of becoming a published author but don't know where to start? Your journey begins here. This comprehensive guide is your navigator through the world of self-publishing. Whether you're tech-savvy or not, we've broken down every phase into clear, actionable steps.

Turn Your Words into Wealth — Even with Zero Experience! Are you ready to start a profitable copywriting business from scratch? In Copywriting for Beginners, business author Jef Benson reveals how complete beginners can earn 6 figures writing persuasive content for clients and brands worldwide. Whether you want to freelance from home, build an agency, or create your own digital products, this step-by-step guide gives you the blueprint to master the art of copywriting — and make money doing it. Inside, you’ll learn how to: Write words that sell — without sounding “salesy” Find ...

Ready to ride the AI wave and turn it into real, bankable income? Whether you're a total beginner or a seasoned entrepreneur, this book gives you the exact blueprint to go from zero to profitable—fast.

Are you ready to unlock the world of online income and start your journey as an affiliate marketer? Affiliate Marketing for Beginners is the ultimate guide for anyone looking to build a profitable online business from scratch, even with no prior experience. This comprehensive book walks you step by step through the fundamentals of affiliate marketing, showing you how to choose the right programs, promote products effectively, and generate consistent revenue. You’ll learn how to identify profitable niches, understand your target audience, and create content that converts visitors into buyers.

NEIGHBORHOOD EVENTS FOR REAL ESTATE AGENTS How To Feel Good About Your Neighborhood Marketing Plan and Get Actual Leads From Your Next Event Learn how to host events that build your pipeline of future buyers and sellers who will only work with you. Use these techniques to host an amazing neighborhood event, get actual buyer and seller leads from the event, and on top of that, feel good about your marketing efforts in your neighborhood! I'll also reveal how these events help you stay connected with your sphere and past clients so that there won't be any more check-in calls from you needed ...

🚀 Learn the Basics for Building Wealth & Speaking Your Power in Words and Thinking Are you ready to start a business, create financial freedom, and launch your future with confidence? This isn’t just another guide—it’s the ultimate start business book, a surefire starter kit for anyone who wants to start a new business, grow a side hustle, or unlock the fundamentals of wealth-building. ✅ Inside, You’ll Find Out How To: Start a small business with confidence—even if you have no money, no skills, or no experience. Learn the difference between starting a business, starting up a ...

Are you ready to turn conversations into cash and build a digital empire—without burning out? In this fast-paced, no-fluff guide how to leverage ChatGPT to create scalable income streams, automate your hustle, and dominate the online business world.

What's Inside This Game-Changing Pack? 30 Unique Templates Across 4 Categories: Educational Posts (10 Templates): Position yourself as the go-to expert with insights on topics like the home buying process, market trends, staging tips, mortgage basics, neighborhood spotlights, investment strategies, home maintenance hacks, legal aspects of buying/selling, eco-friendly upgrades, and relocation guides. Each includes 3 headline variations, 2-3 body text options (structured with hooks, content, and key info), a clear CTA, and 5-7 targeted hashtags. Behind-the-Scenes Posts (8 Templates): Humanize...

Graphic design isn’t just about making things look good—it’s about making things sell. It’s the art of turning attention into action and visuals into value. Every color, line, and layout carries the power to influence what people feel, think, and buy. But beyond the beauty lies the business: those who master design as communication—not decoration—become indispensable in a marketplace that runs on attention.