Influence, New and Expanded

The Psychology of Persuasion

By: Robert B. Cialdini

Narrated by: Robert B. Cialdini

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini’s Principles of Persuasion:

• Reciprocation
• Commitment and Consistency
• Social Proof
• Liking
• Authority
• Scarcity
• Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Supplemental enhancement PDF accompanies the audiobook.

Listen at 1.25-1.4x, and read the last chapter

I loved this book, enough to move on to Pre-suasion. The writing engages and Cialdini is the rare author who reads his own work well. But also very slowly. I listened comfortably at up to 1.4 speed. I particularly liked the last chapter, in which Cialdini offers a persuasive moral argument in favor of using the mechanisms of influence: to help people use cognitive shortcuts to make good decisions in the face of information overload.

useful information

I found the content stream Lee interesting and easy to follow once I increased the speakers for readers speed to 1.6 or 1.7. at the normal rate it was very very slow and about put me to sleep. at the faster rates the book is jam-packed with valuable information.

muy Buen libro

denso pero cada capitulo enseña la importancia de las palabras y los monos y modos

Good insights into sales techniques and psychology

He speaks slowly so I listened at 1.2 and 1.5, but this speed-up is still easy to listen to, imo.
I like when the author is the narrator, even if they’re not as professional at doing so.
There’s many practical teachings about both psychology and sales techniques which are useful to know even as a consumer.
There’s a bit too many “reader letters” with examples for my taste, but it also makes it easier to listen too as the point will be repeated several times.

Insightful, funny, and inspiring

Recommended it to friends before i even finished it, then as I finished it, I thought, "this book is so good; I am flad I recommend it."

It may likely end up on my kids must read list.