Influence, New and Expanded

The Psychology of Persuasion

De: Robert B. Cialdini

Narrado por: Robert B. Cialdini

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini’s Principles of Persuasion:

• Reciprocation
• Commitment and Consistency
• Social Proof
• Liking
• Authority
• Scarcity
• Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Supplemental enhancement PDF accompanies the audiobook.

Profoundly impactful

I generally only recommend this book to business professionals but the truth this book can helpful to everyone. This new edition has me hooked all over again.

Highly valuable info for marketing and sales professionals

The book does a great job of diving into the many forms of influence and provides tangible tactics on how to incorporate them yourself. It also provides tips on how to avoid or recognize the tactics when they’re being used in you.

The only small negative note was that it carries on a little too long with some topics, but I would still say it’s valuable information.

Cialdini is the best on influence

Cialdini explains the things that influence us on a day to day basis from political and cultural tribalism to popularity. Excellent stories
The only negative is that some of the stories were retold from his other books, so they seem longer than necessary. Glad to have caught his interview on The Jordan Harbringer podcast!

Good, not great

Great for beginners to establish a basic foundation. a lot of this is already common knowledge, imo. I was expecting more since it was so hyped up.

I've also heard better narration :/

The Godfather of influence does it again!

refreshing, inspiring and influential, a must read from Dr. Robert Cladini's classic influence hook.