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The Little Red Book of Selling

12.5 Principles of Sales Greatness
Narrated by: uncredited
Length: 4 hrs and 26 mins
4.5 out of 5 stars (958 ratings)
Regular price: $23.93
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Publisher's Summary

Sharing strategies and answers from a lifetime of selling, Jeffrey has packed The Little Red Book of Selling with the information you've been searching for. You'll learn a philosophy of success - long term, relationship-driven, and referral-oriented - that has nothing to do with manipulation or other old-world sales tactics, and has everything to do with understanding buying motives and taking ethical, relationship-building actions.
©2004 Jeffrey Gitomer (P)2008 Simon & Schuster

What members say

Average Customer Ratings

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  • Overall
    1 out of 5 stars
  • Fernando
  • Crestline, CA, United States
  • 10-16-09

Questionable Advice

As a Professional Procurement and Sales Manager, some of the advice given in this book is questionable. The writer has the sales profile of someone that would have a difficult time getting an appointment with me. Many of the tips are absolute rubbish and look as if were made up as he wrote the book.

35 of 45 people found this review helpful

  • Overall
    3 out of 5 stars
  • Earl
  • Sachse, TX, USA
  • 03-21-10

Great tool and Jeffrey is a tool too.

I have been in sales for over 20 years and most of this book highlights points that many of us have had to learn the hard way.

Jeffrey is clear and straight to the point. He also has no problem telling us how good he is and how much we suck.

If you can get through the ego and bile this is a very good book. If you re just getting started in sales this is a must read.

17 of 22 people found this review helpful

  • Overall
    1 out of 5 stars

Don't buy this

The book lacks practical advice regarding how to improve your sales ability. Moreover, Gitomer's style is brash and annoying, which is only compounded by his constant efforts to get you to go to his web site to learn information in an obvious effort to sell you further products. If the information is something the reader needs to know, it should be in this book.

17 of 24 people found this review helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Great guide of selling

As a salesman I found that my selling's issues are not just because of me but also because of this profession. There's a lot of good information in this book to become PRO.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    4 out of 5 stars

great sales advice / training

Where does The Little Red Book of Selling rank among all the audiobooks you’ve listened to so far?

one of the best...if not the best

What does the narrator bring to the story that you wouldn’t experience if you just read the book?

as jeffrey says...the nuances

Any additional comments?

have listened to this book 4 times now...and will probably listen to it more times in the future. if you're a sales person - this one is a must have for your library.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Mike
  • Erie, CO, USA
  • 11-18-08

Pay attention to earn more............

Jeffrey Gitomer really impressed me with this audiobook! We are all in sales, but for those of us that call our profession "Sales", this book has some great tips. I will listen to this again and again. Too bad his other books are not audiobooks. It really helps salesmen that travel a lot with our "reading". The only negative is he "sells" all of his other stuff a lot, but...... he is in sales.

12 of 18 people found this review helpful

  • Overall
    5 out of 5 stars
  • David
  • Humboldy, TN, United States
  • 01-04-09

I am fast becoming a Gitomer fan.

I have purchased his hard bound books in addition to the audible downloads. I have listened to The Little Red Book twice, and to the Sales Bible once. Each time I pick up something new and usable. I intend to make the Little Red Book a constant in my reading and listening. Not only have I learned a lot, but I am incorporating what I learn in my work.

9 of 15 people found this review helpful

  • Overall
    2 out of 5 stars
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    1 out of 5 stars
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    2 out of 5 stars
  • Christina
  • Waterford Works, NJ, United States
  • 10-06-12

Old carsalesman tactics presented obnoxiously

This book wasn’t for you, but who do you think might enjoy it more?

People who are looking for a psedu-motivational sales book without specific sales tactics

What was most disappointing about Jeffrey Gitomer’s story?

It was like a bad infomercial with little substance

What didn’t you like about the narrator’s performance?

The fake crying, constantly yelling of "You suck!"

If you could play editor, what scene or scenes would you have cut from The Little Red Book of Selling?

The book constantly sounds like Gitomer is just trying to sell the reader on his product without ever offering anything useful, other than trite tips like not watching tv at night and "working harder"

3 of 5 people found this review helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Amazing.

already listening to it again. applying this to every appointment coming up. great principles , well describe and very direct message on each.

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Best advice for selling

I am in the foodservice segment of sales-Jeffery Gitomer gives me motivation, think out of the box and keeps my mind moving in the right direction. I listen to Jeffery's pod cast everyday and highly recommend any one who wants to keep growing their business listen to his pod cast. Also, pick up his book everyday and read at least 10 minutes a day!



Thank you Jeffery for everything you do to help us in the sales world.