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Publisher's Summary

A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas - or anything else - this book is for you.

When Frank Bettger was 29, he was a failed insurance salesman. By the time he was 40, he owned a country estate and could have retired. What are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest-paid salesmen in America?

The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable - and more valuable to your company - when you apply Bettger's keen insights on:

  • The power of enthusiasm
  • How to conquer fear
  • The key word for turning a skeptical client into an enthusiastic buyer
  • The quickest way to win confidence

©1947 Prentice Hall Press. First Fireside Edition: 1992. Renewed 1977 by Frank Bettger. All rights reserved (P)2016 Simon & Schuster

What members say

Average Customer Ratings

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Not just for sales!

I am not a sales person, and I found this book to be very enjoyable and helpful. The stories and tips can help in so many different situations and roles. From convincing someone to see your side of an argument to just good ol' people skills. Highly recommended.

9 of 9 people found this review helpful

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A True Classic

This book is the best book I've ever read (heard) on the topic of selling and self improvement. Frank Bettger makes selling easy to understand and gives practical assignments that are sure to improve not only your power of persuasion, but also your life. I highly recommend this book for everyone, as selling (helping people overcome their fear of change and take action on solutions to improve their lives) is a valuable tool for all of us to master.

8 of 8 people found this review helpful

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EXCELLENT BOOK!!!!

easy to read and listen to. great information and advice. even though it's written a long time ago, almost every principle still applies today. one of my new favorites!

5 of 5 people found this review helpful

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  • Evan
  • Philadelphia
  • 06-03-17

Great book on sales

Would you recommend this audiobook to a friend? If so, why?

Anyone in sales should read this. I've read at least 30 sales books this year. This one is in my top 5.

4 of 4 people found this review helpful

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Excellent book

This is a great book no matter what business you're in! Although it takes place in a different era the principles apply just as much in today's business world.

4 of 4 people found this review helpful

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The only sales book you'll need

This is all you need my fellow sales men. With this book you will do wonders.

I loved it since the first time I read it when I was 18, and now 10 years later. This is a cornerstone to my career

4 of 4 people found this review helpful

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EXCELLENT

Phenomenal book. Top sales book in multiple different areas in sales that I've involved myself in. I've been waiting a while for it to come to Audible. OUTSTANDING

2 of 2 people found this review helpful

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priceless resource

amazing resource of great tips and valuable insights on the art of selling. advice is old but timeless and helpful.

2 of 2 people found this review helpful

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Very good applicable advice

A good read for any sales driven person that want to do business the right way.

1 of 1 people found this review helpful

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Great read on salesmanship, a must read for all

What an excellent read on salesmanship. Every salesperson should have this book in their toolbox.

1 of 1 people found this review helpful

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  • Gary Strickland-Clark
  • 11-15-18

A great review of selling fundamentals

There is no escaping the fact that this book is from a bygone era, but if you can see past references to index cards, using the customer’s telephone and the general assumption that all businesspeople are men and all women are wives and secretaries,the principles (and they should be regarded as principles, in that they are timeless) remain highly relevant. In fact I’d go so far as to say they are even more important given our current susceptibility to being seduced and distracted by tech and the promise of ‘social selling’. After 30 years of selling technology, I found this book to be an excellent reference to bring me back to some long overlooked fundamentals. The fact that the audiobook is delivered in such a gentle and unassuming way made it feel like being in a fireside chat with your favourite grandfather who has been mentoring you for years. If you like Grant Cardone and his pace of delivery, you may find this a bit pedestrian. For that very reason the contrast provided by this audiobook is the yang to that particular ying and to the typical go-getting brashness of other ‘how to’ books. I loved it.

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  • George smith
  • 11-08-18

ok

it was ok, some little gems in there , would I recommend it? yeah probably

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  • Anonymous User
  • 04-03-18

Perfect for fledgling salesman

great listen. perfect for fledgling salesman not hitting the mark. perfect for figuring out how it's done.

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  • J Warner
  • 03-09-18

Brilliant

Great book will be listening to it again very soon. I would highly recommend a go.

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  • Tfd
  • 09-10-17

Best book on selling I've read so far

Very in depth explanations of timeless principles and techniques. The narrator did a good job of bringing the book to life .

This book is a classic I'm surprised that people don't talk about it more. Some of the ideas are applicable to more than just sales; like improving your memory, organising informaion etc.

This books covers everything from giving a structure of the sale to breaking down the individual steps. It also discusses the psychology at work during key moments of the sales.

I will be recommending this book to my friends

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  • George
  • 09-09-17

educative and interesting

Enjoyed the book, made plenty of notes. Even though the book is quite old it is very practical and applies to many situations presently.

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  • Venus
  • 07-05-17

Great fundamental principles

Great book. No one should miss it. These fundamental principles will guide you forever. Love it

2 of 2 people found this review helpful

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  • Kindle Customer
  • 10-30-18

An under rated classic.

Dense with practical knowledge, timeless. An absolutely marvelous listen.
I highly recommend this to anyone not just sales professionals, but anyone who needs to communicate their life.