The Mackay MBA of Selling in The Real World

De: Harvey Mackay

Narrado por: Tim Wheeler

Harvey Mackay is a legend - his best sellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. As Mackay notes, everyone from “the five-year-old proprietor of a lemonade stand... to the GE sales maven pitching a 250-megawatt turbine dynamo” can learn from this book. From finding the right mentor to earning customer loyalty to overcoming rejection, his passion and knowledge come through in his energetic and irreverent style. As a lifelong student of the sales game, he has spent decades collecting secrets, wisdom, and anecdotes. Each section of this book ends with a memorable Mackay’s Moral such as:

• Failure is not falling down, but staying down.
• Big shots are just little shots who kept shooting.
• A salesperson tells, a good salesperson explains... and a great salesperson demonstrates.
• Keep your eye on the doughnut, not on the hole.
• Sound carries farther when others blow your horn.
• Be like the turtle: If he didn’t stick his neck out, he wouldn’t get anywhere at all.
• People begin to become successful the minute they decide to be.

Even in our fast-paced, technologically driven world, the human touch is still the most important tool a salesperson has. And there is no one better to show you how to be a high-energy, determined, creative sales dynamo than Harvey Mackay.

©2011 Harvey Mackay (P)2011 Brilliance Audio, Inc.

Alive Again!

If you could sum up The Mackay MBA of Selling in The Real World in three words, what would they be?

I really liked the inspiration and references to real world experiences. I was looking at it from a non-sales ( as I'm not in Sales) and it was great for just business and success in life overall.

A Lifetime of Marketing & Selling Knowledge

I first hear Mr. MacKay talk about this book in an interview with Jay Abraham. After that, I had to have it, and I wasn't disappointed. MacKay knows his business, and he shares his thoughts, approach and a lifetime of experiences in a nice neat package. All of his books are excellent and well worth your time, but this one pulls a lot of thought and know-how together. The material is well presented and serves as an important reminder to an experienced salesperson and/or marketer. The person new to business will find a wealth of useful information.

I wish I could memorize it all

Incredible! I could not take enough notes to make sure I start implementing all the ideas (I mean all, because one has hard distinguish which are more important). There are certain ideas - actually a lot of them - which I am already familiar with through other teachings, however the organization of the book makes all unique and new.
I know I will read the book again and again, to get the "swing" of it.
Anyone, who wants to become the sales person of today and of course that of tomorrow should read and have this book for references - always. Thank you.

must read for salesmanship mastery

The real life stories shared by Harvey make this book well worth the read. Truly a work of art.

Timeless Advice

Harvey Mackay may sell envelopes, but his lessons about how to succeed in business really apply to anyone. This truly is a Master's course in how to succeed. It is a really excellent book, and the story moves nicely.

Empty rah-rah

Nothing really new in this book except for endless motivational quotes and sport analogies. Quite boring when you've heard the quotes before and don't like sports. A good chuck of the material is about Lou Holtz for some reason. It's also confusing to follow, in fact it's not clear if this is supposed to be narrated in the first person or if this is a book about that Mackay guy by someone else.

Harvey's leaking oil

What could have made this a 4 or 5-star listening experience for you?

Give us something new and have it read by the author.

Has The Mackay MBA of Selling in The Real World turned you off from other books in this genre?

No. I've read most of his other books

Would you listen to another book narrated by Tim Wheeler?

yes

If you could play editor, what scene or scenes would you have cut from The Mackay MBA of Selling in The Real World?

Enough with the Carol Ann already