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Publisher's Summary

If you want to know, step by step, how to quickly, easily, and smoothly walk anyone from being a skeptical prospect to a happy customer that refers you friends, family, and colleagues...then you want to listen to this book.

Here's the deal:

At its core, selling isn't a patchwork of cheesy closing techniques, annoying high-pressure tactics, or gimmicky rebuttals.

True salesmanship follows very specific laws, has very specific steps and stages, and leaves a customer feeling happy and helped. It's honest, respectful, enlightening, friendly, and done with real care. It's the type of selling that wins you not only customers, but fans.

Not coincidentally, this is the type of selling that truly great salespeople have mastered. This is the type of selling that keeps pipelines full and moving, and that builds a strong, loyal customer base that continues to give back to you in the form of customer loyalty, reorders, and referrals.

Well, that's what this book is all about. It will give you a crystal-clear picture of the exact steps that every sale must move through and why, and how to methodically take any prospect through each, and eventually to the close. And how to do it with integrity and pride.

In this book, you'll learn things like:

  • The eight precise steps of every sale. Leave any out, and you will struggle. Use them all correctly, and you will be able to close unlimited sales.
  • The true purpose of the presentation and the crucial, often-missing steps that need to be taken first. If you're making the same presentation mistakes as most other salespeople, this chapter alone could double your sales.
  • How to easily discover which prospects can use and pay for your product/service, and which can't. Time is your most valuable commodity as a salesperson, and if wasted, it costs you money.
  • Learn how to smoothly create an abundance of closing opportunities, and know when to ac
©2012-2015 Mike Kaplan (P)2015 Mike Kaplan

What listeners say about Secrets of a Master Closer

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Doesn't cut it.

This is extremely remedial and geared to very young (out of HS or maybe college) kind of book. If you have more than 6 months in sales and marketing experience or are over about age 22, then id recommend the Grant Cardone books or Brian Tracy books.

3 people found this helpful

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excellent book

I've been in sales for 8 years, and this book eloquently and succinctly shows the entire sales process. for any experienced person or new person to sales this is a great book to read and keep on your shop

2 people found this helpful

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Very Tactical

Great book with specific steps and homework. I frequently listen in the car, but after finishing this one, I'll go back through it and take notes and do the exercises. I recommend it.

2 people found this helpful

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Helping me with automotive sales

I’m not only new to automotive sales but all sales in general. All of the advice in this book is a much needed advantage to propel my career. Thank you for this book.

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Way to basic

Well intended, but it perished in comparison to every work produced by Grant,Tracy,Hopkins, Ziglar or Jeb Blount,Gosh, even Phil Jones is better this crap.

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I want to improve my Sales Skills

This book truly gave me value. I have decided to do sales and realized I have a lot to learn so looked for a book and found this one. It gave me so much good information and made me realize that I am made for this. I just have a few things to improve on and that is why I looked for a book like this. I believe if you want and are willing to improve yourself, this book will definitely help you with your sales game.

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Very basic sales book w/ rough delivery

Decent context. Delivery is eh. If you’ve been in any type of high sales position before, I’d probably skip over this one. Good for someone just starting out, definitely nothing advanced here. Also the 15 questions at the end of every chapter became annoying quickly.

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very well explained

This book explains really well the steps required to sell and and closea deal, and also I feel it has more of a technical approach to it! I really liked it!

kind regards.

Jesus answered, “I am the way and the truth and the life. No one comes to the Father except through me.John 14:6

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pure crap

don't waste your time. there is no "secret" here, just the same, tired BS from someone who never sold anything to anyone. totally lame. "mr. prospect, can you see how my product will solve your problem?" give me a break!

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Great

It is a great book, it really helps to keep going on the sales, I totally recommend it.

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  • Anonymous User
  • 01-19-19

for closers not salespeople

Good fundamental understanding of the craft for everyone involved in direct sales in todays market

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  • Razvan George
  • 01-14-19

Don't Miss it

very useful book. it is also narrated with a very positive voice. thank you very much

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  • Anonymous User
  • 12-16-21

good for beginners

good for beginners. notes on slumps were interesting new information not usually covered in other books

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  • Peter
  • 09-06-16

really good

About to try the 8 step program with my team. Really good practical book. recommended