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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
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Publisher's summary
Marketing isn’t everything, according to Brian Kurtz. It’s the only thing.
If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That’s what this book is all about.
In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, “Those who did it have a responsibility to teach it.” Here’s a small sample of what you’ll learn:
- The four pillars of being extraordinary
- The five principles of why “Original Source” matters
- The seven characteristics that are present in every world class copywriter
- Multiple ways to track the metrics that matter in every campaign and every medium, online and offline
- Why customer service and fulfillment are marketing functions
- That the most important capital you own has nothing to do with money
- And much more
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
- By James on 12-11-23
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Dotcom Secrets
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- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
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Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Lots of good information BUT!
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
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Dream Year
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- By ajanicad on 03-21-15
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
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Shortcut Your Startup
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
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Duct Tape Selling
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- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
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Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
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Nothing to Lose, Everything to Gain
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- By: Ryan Blair, Don Yaeger
- Narrated by: Johnny Heller
- Length: 6 hrs and 59 mins
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Ryan Blair knows about building a business from the ground up. Like many entrepreneurs he had no formal business education. But he had great survival instincts, tenacity, and, above all, a "nothing to lose" mindset.Blair's middle-class childhood came to an abrupt end when his abusive father succumbed to drug addiction and abandoned the family. Blair and his mother moved to a bad neighborhood, and soon he was in and out of juvenile detention, joining a gang just to survive. Then his mother fell in love with a successful entrepreneur who took Ryan under his wing.
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I wouldn't read it again
- By Blahhhhhh on 01-07-13
By: Ryan Blair, and others
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
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What listeners say about Overdeliver
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Patrick J. Stiles
- 12-13-19
1 of the best books on marketing - highly recommended
This book has extreme value. It covers the principles of direct response in detail while maintaining a high level overview. So it isn't just on one topic, like copywriting, but rather everything you need to be successful in this business. Get it immediately if you're in marketing in any way.
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3 people found this helpful
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- Greg H.
- 10-28-19
Absolutely Phenomenal
If you want to get the absolute most out of your marketing and/ or copywriting, study this book repeatedly.
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3 people found this helpful
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- G. C. McLarry
- 03-24-20
intriguing concepts, good ideas not just for DM
Not just for Direct Marketers. Nice ideas that can translate to other industries and professions.
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2 people found this helpful
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- Patrick Ferry
- 05-26-19
wow I love getting depth not regurgitation
when I asked Jay Abraham who he recommended to talk to about an international direct mail marketing campaign he thought for one second and then said Brian Kurtz
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2 people found this helpful
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- Willie J Prevolt
- 05-12-19
True Marketers Will Love It...
While, I wasn’t a big fan of some the stories and at some puts I was a lost.
The insight you gain from having someone who worked work some of the copywriters and was on the cutting-edge when Boardroom Inc was a force of its own.
Not going to lie, Jay sold me on this book and for what’s ever reason after listening to his forward I just thought it was about to be the best thing since slice bread.
But...
I had to come back down to reality, while I think it’s worth every penny and then some I think Jay might have over sold it for me.
Maybe not...
I honestly, don’t know yet. This is one of those books you have to listen to ever year because it has to lot to offer but it’s not really an easy listen.
All In all of you consider yourself a serious marketer then this book is a must.
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2 people found this helpful
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- Anonymous User
- 10-11-21
0verdeliver definitely OVERDELIVERS!
I am relatively new to really learning about direct marketing and I am so happy I discovered Brian Kurtz, a living legend in the direct marketing world. I highly recommend this title! Thank you Brian for not holding anything back... In a nutshell what I got from this book was; Understand and Know your Numbers and your Customer and then Love and Serve your customer better than anyone else can!
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1 person found this helpful
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- Shirley Burns
- 06-19-23
A mix of story and value
In this day and age of clicking a few buttons to kick off an ad campaign, it is more important than ever to focus on the fundamentals. High tech does not mean high quality. Brian roams through the last many decades to serve up all the best core list developing principles, and it was a good story about interacting and learning from the best of the best over the years.
Sadly Brian did not listen to his own advice to ‘go narrow, go deep’. Although woven with interesting people and facts, most chapters felt like overviews, a ‘mile wide and inch deep’. I would love to see him develop entire books on each core concept, which is more valuable today than ever. Until then, the real value of the book is the valuable resource of the companion website with all its resources, recommending reading and new content.
As for the narration, I have heard Brian in many interviews and podcasts and he is an upbeat vibrant guy… the reading is very staid, he must have been advised to tone it down. It doesn’t really detract from the message but is noticeable to ‘fans’.
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- Amazon Customer
- 04-13-23
Man this is the most boring book I heard
This author has no story, he reference people from early era. There is nothing wrong with that but the way this book is written is just not very engaging. I heard some good books where you can relate with the author. Not this one for sure
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- Jean Cortes Ortiz
- 10-19-22
Overdeliver? And Much More!
Did Brian Kurtz overdeliver in this book? Well, for me he went above and beyond what I could have expected. I read this book prior to having heard it, and hearing his voice brought home the important message any aspiring direct response marketer should etch in his or her heart, “overdeliver, always.”
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Performance
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Story
- Scott Perry
- 11-11-21
Kurtz Stays True to His Title
Overdeliver dispenses pragmatic marketing wisdom based on practical real-life experiences. Although the principles are derived from direct-mail campaigns, they deliver big results when applied to online contact with customers.
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