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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
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Publisher's summary
Marketing isn’t everything, according to Brian Kurtz. It’s the only thing.
If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That’s what this book is all about.
In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, “Those who did it have a responsibility to teach it.” Here’s a small sample of what you’ll learn:
- The four pillars of being extraordinary
- The five principles of why “Original Source” matters
- The seven characteristics that are present in every world class copywriter
- Multiple ways to track the metrics that matter in every campaign and every medium, online and offline
- Why customer service and fulfillment are marketing functions
- That the most important capital you own has nothing to do with money
- And much more
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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king of the Pitchman
- By Kindle Customer on 04-20-20
By: Dan S. Kennedy
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The Million-Dollar, One-Person Business
- Make Great Money. Work the Way You Like. Have the Life You Want.
- By: Elaine Pofeldt
- Narrated by: Elaine Pofeldt
- Length: 4 hrs and 31 mins
- Unabridged
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The rise of one-million-dollar, one-person businesses in the past five years is the biggest trend in employment today, offering the widest range of people the most ways to earn a living while having the lifestyles they want. In The Million-Dollar, One-Person Business, Elaine Pofeldt outlines the pathways to joining this entrepreneurial movement, synthesizing advice from hundreds of business owners who've done it.
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don't buy in audio form
- By Megan Rutter on 01-05-18
By: Elaine Pofeldt
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Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- By: Dan S. Kennedy
- Narrated by: Rusty Shelton
- Length: 3 hrs and 53 mins
- Unabridged
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Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
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Complete Waste of Time
- By Jeanette Fox on 01-05-19
By: Dan S. Kennedy
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The Sticking Point Solution
- 9 Ways to Move Your Business From Stagnation to Stunning Growth In Tough Economic Times
- By: Jay Abraham
- Narrated by: Jay Abraham
- Length: 8 hrs and 46 mins
- Unabridged
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The purpose of The Sticking Point Solution is to help entrepreneurs and executives recognize the ways in which their businesses may be stuck, and to then give them tools for getting unstuck and enjoying exponential growth. To achieve this, Jay will help you to identify the nine "sticking points" that keep entrepreneurs and executives alike grinding just to survive, instead of growing and thriving.
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Worst I've Listened To
- By Amazon Customer on 10-26-10
By: Jay Abraham
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- By: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Great advice
- By Juan Jesus on 03-23-21
By: Joseph Sugarman
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Rework
- By: Jason Fried, David Heinemeier Hansson
- Narrated by: Mike Chamberlain
- Length: 2 hrs and 50 mins
- Unabridged
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With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
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Simple, Quick, Timely, Contrarian Advice
- By Paul on 06-18-10
By: Jason Fried, and others
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What's in It for Them?
- 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want
- By: Joe Polish
- Narrated by: Joe Polish
- Length: 6 hrs and 6 mins
- Unabridged
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Early in life, Joe Polish’s struggles with trauma and addiction led him to a disconnected life. After getting sober in recovery, he spent years developing his genuine and generous approach to building rapport and transformed from a dead broke carpet cleaner to being dubbed “the most connected person on the planet” for his work with Genius Network, one of the world’s most impactful networking groups for high-achieving entrepreneurs.
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Classic example of an expert who can't teach
- By S.A. on 02-02-23
By: Joe Polish
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The Best of No BS
- The Ultimate No Holds Barred Anthology
- By: Dan S. Kennedy
- Narrated by: Tyler Darby
- Length: 18 hrs and 32 mins
- Unabridged
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Millionaire maker Dan S. Kennedy has told it like it is for over thirty years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from twelve of his bestselling titles showcases the top content from the legendary millionaire maker himself.
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The politics distracts from the nuts and bolts
- By helsinki institute pics on 07-19-23
By: Dan S. Kennedy
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
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Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
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Start Small, Stay Small
- A Developer's Guide to Launching a Startup
- By: Rob Walling
- Narrated by: Rob Walling
- Length: 4 hrs and 31 mins
- Unabridged
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Start Small, Stay Small is a step-by-step guide to launching a self-funded start-up. If you're a desktop, mobile, or web developer, this audiobook is your blueprint to getting your start-up off the ground with no outside investment.
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Can't get past the vocal fry
- By Mahesh on 07-31-21
By: Rob Walling
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Personal Branding for Dummies, 2nd Edition
- By: Susan Chritton
- Narrated by: Samantha Desz
- Length: 12 hrs and 34 mins
- Unabridged
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Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding.
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Great book. Better than expected.
- By Amazon Customer on 10-07-19
By: Susan Chritton
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Mental Models: 30 Thinking Tools that Separate the Average from the Exceptional
- Improved Decision-Making, Logical Analysis, and Problem-Solving
- By: Peter Hollins
- Narrated by: Russell Newton
- Length: 3 hrs and 57 mins
- Unabridged
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Mental models are like giving a treasure map to someone lost in the woods. They provide instant understanding, context, and most importantly, a path to the end destination. Now imagine having such a map for all problems and decisions in your life. Battle information overwhelm, focus on what really matters, and make complex decisions with speed and confidence.
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Very useful mental models for entrepreneurs
- By DC on 05-28-19
By: Peter Hollins
What listeners say about Overdeliver
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- G. Ranger
- 05-22-19
Must have for any serious marketer
This is a must read for any serious marketer. The information applies directly to online and offline marketing.
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- G. C. McLarry
- 03-24-20
intriguing concepts, good ideas not just for DM
Not just for Direct Marketers. Nice ideas that can translate to other industries and professions.
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2 people found this helpful
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- Cedric Crumbley
- 10-21-19
A book for modern day marketers
Hopefully social media "gurus" are reading Overdeliver. There are golden gems rarely shared online.
Absolutely love the book. It almost had me in tears. Brian mentions all the copywriting greats in the book: Gary Halbert, Rosser Reeves, Jay Abraham, Dan Kennedy among others. Overdeliver is a glimpse into a lifetime of delivering value and enriching the lives of others.
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- L. Brown
- 05-25-19
Anybody doing business should read this book.
This book is packed with gems and valuable nuggets of sincere, candid sharing of the author's experience in pre-internet direct marketing days. But I will refer to this book for help in my email marketing career. I'm even tempted to call myself a direct marketer.
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- Linda L
- 07-21-21
Nuggets of gold
Full of great ideas that I am going to try. Wonderful content, monotone delivery. Get past the delivery and you'll find some real nuggets.
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- Patrick Ferry
- 05-26-19
wow I love getting depth not regurgitation
when I asked Jay Abraham who he recommended to talk to about an international direct mail marketing campaign he thought for one second and then said Brian Kurtz
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2 people found this helpful
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- Greg
- 07-02-20
Amazing!
Brian is the best in the business. This book is a game changer! Study this thing!
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- SONNY
- 11-28-19
instant classic
Loved it and especially how I can use many of the theories in all forms of marketing!
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- Patrick J. Stiles
- 12-13-19
1 of the best books on marketing - highly recommended
This book has extreme value. It covers the principles of direct response in detail while maintaining a high level overview. So it isn't just on one topic, like copywriting, but rather everything you need to be successful in this business. Get it immediately if you're in marketing in any way.
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3 people found this helpful
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- L Sheffield
- 07-18-19
Really Overdelivers
This should be a must read for all marketers not just direct response marketers.
Read this. Listen to this over and over. I'm on listen 1 of many.
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