Overdeliver

Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
Narrated by: Brian Kurtz
Length: 8 hrs and 43 mins
4.8 out of 5 stars (102 ratings)

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Publisher's Summary

Marketing isn’t everything, according to Brian Kurtz. It’s the only thing.

If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That’s what this book is all about.

In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, “Those who did it have a responsibility to teach it.” Here’s a small sample of what you’ll learn:

  • The four pillars of being extraordinary
  • The five principles of why “Original Source” matters
  • The seven characteristics that are present in every world class copywriter
  • Multiple ways to track the metrics that matter in every campaign and every medium, online and offline
  • Why customer service and fulfillment are marketing functions
  • That the most important capital you own has nothing to do with money
  • And much more

Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.

©2019 Hay House (P)2019 Hay House

What listeners say about Overdeliver

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    3 out of 5 stars

True Marketers Will Love It...

While, I wasn’t a big fan of some the stories and at some puts I was a lost. The insight you gain from having someone who worked work some of the copywriters and was on the cutting-edge when Boardroom Inc was a force of its own. Not going to lie, Jay sold me on this book and for what’s ever reason after listening to his forward I just thought it was about to be the best thing since slice bread. But... I had to come back down to reality, while I think it’s worth every penny and then some I think Jay might have over sold it for me. Maybe not... I honestly, don’t know yet. This is one of those books you have to listen to ever year because it has to lot to offer but it’s not really an easy listen. All In all of you consider yourself a serious marketer then this book is a must.

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intriguing concepts, good ideas not just for DM

Not just for Direct Marketers. Nice ideas that can translate to other industries and professions.

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1 of the best books on marketing - highly recommended

This book has extreme value. It covers the principles of direct response in detail while maintaining a high level overview. So it isn't just on one topic, like copywriting, but rather everything you need to be successful in this business. Get it immediately if you're in marketing in any way.

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Absolutely Phenomenal

If you want to get the absolute most out of your marketing and/ or copywriting, study this book repeatedly.

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wow I love getting depth not regurgitation

when I asked Jay Abraham who he recommended to talk to about an international direct mail marketing campaign he thought for one second and then said Brian Kurtz

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Definitely Overdeliverred

I wasn't sure what to expect... but I was more than happy. yes, it's about Direct Response Marketing. But it's applicable to every business and I found myself grateful for the many business, marketing and personal insights the audiobook lead me through. I'd recommend it to anyone.

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A Must Read for every business owner and marketer

Couldn't put it down! Very inspiring!! Thank you for writing this extraordinary and very valuable compendium of your wisdom.

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Amazing!

Brian is the best in the business. This book is a game changer! Study this thing!

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Brian’s book is a breath of fresh air...

Brian’s book is a breath of fresh air. With so many marketing books focusing on the numbers and “magic” tactics, he shares inmutable insight on why something can work - in the long run. My personal challange is that I am tired of my business living “campaign to campaign”. His suggestion to create what he calls “Intentional dinners” based on his experience hosting over 150 of them is a perfect way out of that for me. Even more important for me, living in Europe (in the just recently capitalist Hungary), I feel most American marketing wizardry doesn’t work here. This is because I feel we are late a few decades, compared to the US. What he shared about his preinternet endevours, mailing physical mail, with handwritten notes to previous customers is exactly what I am going to do next - especially since my demographic being 45+ and not really “one click upsell” savvy. I feel you cracked the code for me. Thank you thank you thank you. Zsac

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instant classic

Loved it and especially how I can use many of the theories in all forms of marketing!

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  • ChuzzyChu
  • 05-26-20

Tremendous and refreshing read

I've truly enjoyed this book... I've read and re-read it 4 times, and I'm deducing sometime fresh from it everytime. It's beyond a business book, it's a life manual. Thank you so much for this gem, Mr Brian Kurtz. Thank you! 🙏🏾🙏🏾😊

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  • Clive Cable
  • 05-12-20

Best business book I've read this year.

What a brilliant book, couldn’t stop reading. They say it’s what you learn after you think you know everything that counts, and I learned so much on almost every page. This book has to be in your library if you sell online or off. I plan on rereading it every three months to stay sharp as a copywriter and marketing strategist. One of the things I like most about Brain is he’s not trying to sell you anything after you’ve read his amazing book. In fact, he wants to give you even more practical ways of succeeding in the form of free bonuses. That’s overdelivering! This is by far, the best business book I’ve read this year.

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  • carlos
  • 04-06-20

One of the best books I’ve listened to.

I’ve read/heard a lot of books. This is in the top 2. Buy it.

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  • Lee
  • 03-03-20

Brilliant book. A must read

I have listened to this book when I'm driving between clients, and I can honestly say that I'm sad that I've finished it. I found the topics very easy to listen to and it is a must read for anybody who is interested in Marketing/copywriting or even those who own their own business. 10/10

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  • Amazon Customer
  • 10-21-19

It certainly lives up to its Billing

This is an easy read that gives some real nuggets for anyone starting in direct response

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  • Tim Garrett
  • 07-10-19

True to its name

Great book from one of lives true experts - go buy it dude now, yes now

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  • Howard S.
  • 04-28-19

This book will have a positive impact...

This book will have a positive impact on many lives - and that is just from my purchase! I heard about Overdeliver via a trusted friend, and ordered the Kindle/Audible combo immediately. If you or anyone you know is involved in direct response marketing I would urge you to consume the information enclosed. I had listened with my main business in mind (B2b) and was thinking about what I had learned from the book whilst preparing this review. Mulling over Brian's teaching about the importance of your list and also the lifetime value of your customers I was hit with a thought. A side project I have that helps people with dementia. Overdeliver has directly shown me how I can reach out and have greater positive impact on the lives of both people suffering with dementia and their families. I have no doubt that the book will have a permanent place on my phone/Kindle for multiple listens/reads.

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  • Terence T
  • 12-09-19

Every Marketer Needs This

I've been in marketing for 20 years and still learnt a lot from this book. Got lots of ideas on how to improve marketing and grow my marketing agency. Will be listening to it again to glean more ideas.

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  • Ashley Jessen
  • 05-31-19

Excellent marketing book

This book covers everything you need to build a solid foundation for any company or business you might be a part of. The key to this book are the principles he talks about which were the cornerstone of his success and apply to every industry. Loved it and will read again every year.