Overdeliver

By: Brian Kurtz

Narrated by: Brian Kurtz

Known as the "guru of direct response marketing," Brian Kurtz distills the expertise he's gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime on the fundamentals of direct response. Marketing is critical to every kind of business, whether you're a new entrepreneur or a seasoned marketer. In this audio, "titan" of direct marketing Brian Kurtz teaches you how to find and sell to your audience without ever losing sight of the people you are selling to, and without compromising on the respect and care they deserve. This audio is about direct marketing, or "measurable marketing," in any medium. Direct marketing is the only way to get a specific return on your investment--every time you run a campaign, there has to be some way to measure it. Brian shows you how to track what is effective in marketing to the people in your target audience and how to diversify your marketing to ensure you can provide for them over the long haul. Brian explains the 4 Pillars of Being Extraordinary, the 5 Principles of Original Source, how to track the metrics that matter, strategies and tactics to build a responsive database (list building), how to tailor offers to your list, the 7 Characteristics of World-Class Copy-Writers, multichannel marketing, the importance of customer service, how to overdeliver, and so much more!

Must have for any serious marketer

This is a must read for any serious marketer. The information applies directly to online and offline marketing.

intriguing concepts, good ideas not just for DM

Not just for Direct Marketers. Nice ideas that can translate to other industries and professions.

A book for modern day marketers

Hopefully social media "gurus" are reading Overdeliver. There are golden gems rarely shared online.

Absolutely love the book. It almost had me in tears. Brian mentions all the copywriting greats in the book: Gary Halbert, Rosser Reeves, Jay Abraham, Dan Kennedy among others. Overdeliver is a glimpse into a lifetime of delivering value and enriching the lives of others.

wow I love getting depth not regurgitation

when I asked Jay Abraham who he recommended to talk to about an international direct mail marketing campaign he thought for one second and then said Brian Kurtz

Amazing!

Brian is the best in the business. This book is a game changer! Study this thing!

instant classic

Loved it and especially how I can use many of the theories in all forms of marketing!

Anybody doing business should read this book.

This book is packed with gems and valuable nuggets of sincere, candid sharing of the author's experience in pre-internet direct marketing days. But I will refer to this book for help in my email marketing career. I'm even tempted to call myself a direct marketer.

Nuggets of gold

Full of great ideas that I am going to try. Wonderful content, monotone delivery. Get past the delivery and you'll find some real nuggets.

1 of the best books on marketing - highly recommended

This book has extreme value. It covers the principles of direct response in detail while maintaining a high level overview. So it isn't just on one topic, like copywriting, but rather everything you need to be successful in this business. Get it immediately if you're in marketing in any way.

Really Overdelivers

This should be a must read for all marketers not just direct response marketers.
Read this. Listen to this over and over. I'm on listen 1 of many.