Overdeliver

Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

By: Brian Kurtz

Narrated by: Brian Kurtz

Length: 8 hrs and 43 mins

Publisher's summary

Marketing isn’t everything, according to Brian Kurtz. It’s the only thing.

If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That’s what this book is all about.

In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, “Those who did it have a responsibility to teach it.” Here’s a small sample of what you’ll learn:

• The four pillars of being extraordinary
• The five principles of why “Original Source” matters
• The seven characteristics that are present in every world class copywriter
• Multiple ways to track the metrics that matter in every campaign and every medium, online and offline
• Why customer service and fulfillment are marketing functions
• That the most important capital you own has nothing to do with money
• And much more

Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.

©2019 Hay House (P)2019 Hay House

1 of the best books on marketing - highly recommended

This book has extreme value. It covers the principles of direct response in detail while maintaining a high level overview. So it isn't just on one topic, like copywriting, but rather everything you need to be successful in this business. Get it immediately if you're in marketing in any way.

Absolutely Phenomenal

If you want to get the absolute most out of your marketing and/ or copywriting, study this book repeatedly.

intriguing concepts, good ideas not just for DM

Not just for Direct Marketers. Nice ideas that can translate to other industries and professions.

wow I love getting depth not regurgitation

when I asked Jay Abraham who he recommended to talk to about an international direct mail marketing campaign he thought for one second and then said Brian Kurtz

True Marketers Will Love It...

While, I wasn’t a big fan of some the stories and at some puts I was a lost.

The insight you gain from having someone who worked work some of the copywriters and was on the cutting-edge when Boardroom Inc was a force of its own.

Not going to lie, Jay sold me on this book and for what’s ever reason after listening to his forward I just thought it was about to be the best thing since slice bread.

But...

I had to come back down to reality, while I think it’s worth every penny and then some I think Jay might have over sold it for me.

Maybe not...

I honestly, don’t know yet. This is one of those books you have to listen to ever year because it has to lot to offer but it’s not really an easy listen.

All In all of you consider yourself a serious marketer then this book is a must.

0verdeliver definitely OVERDELIVERS!

I am relatively new to really learning about direct marketing and I am so happy I discovered Brian Kurtz, a living legend in the direct marketing world. I highly recommend this title! Thank you Brian for not holding anything back... In a nutshell what I got from this book was; Understand and Know your Numbers and your Customer and then Love and Serve your customer better than anyone else can!

A mix of story and value

In this day and age of clicking a few buttons to kick off an ad campaign, it is more important than ever to focus on the fundamentals. High tech does not mean high quality. Brian roams through the last many decades to serve up all the best core list developing principles, and it was a good story about interacting and learning from the best of the best over the years.

Sadly Brian did not listen to his own advice to ‘go narrow, go deep’. Although woven with interesting people and facts, most chapters felt like overviews, a ‘mile wide and inch deep’. I would love to see him develop entire books on each core concept, which is more valuable today than ever. Until then, the real value of the book is the valuable resource of the companion website with all its resources, recommending reading and new content.

As for the narration, I have heard Brian in many interviews and podcasts and he is an upbeat vibrant guy… the reading is very staid, he must have been advised to tone it down. It doesn’t really detract from the message but is noticeable to ‘fans’.

Man this is the most boring book I heard

This author has no story, he reference people from early era. There is nothing wrong with that but the way this book is written is just not very engaging. I heard some good books where you can relate with the author. Not this one for sure

Overdeliver? And Much More!

Did Brian Kurtz overdeliver in this book? Well, for me he went above and beyond what I could have expected. I read this book prior to having heard it, and hearing his voice brought home the important message any aspiring direct response marketer should etch in his or her heart, “overdeliver, always.”

Kurtz Stays True to His Title

Overdeliver dispenses pragmatic marketing wisdom based on practical real-life experiences. Although the principles are derived from direct-mail campaigns, they deliver big results when applied to online contact with customers.

Tremendous and refreshing read

I've truly enjoyed this book... I've read and re-read it 4 times, and I'm deducing sometime fresh from it everytime. It's beyond a business book, it's a life manual. Thank you so much for this gem, Mr Brian Kurtz. Thank you! 🙏🏾🙏🏾😊

excellent book about direct response copy marketin

enjoyed listening to this book and whilst I'm not a direct copy response marketer I do think there's a lot of value here for anyone who's involved in marketing in general so I considered it a very good read

Pack full of wisdom

Very beneficial for any entrepreneur or marketers. Alot of wisdom and very logical book. Highly recommended for any readers

Best business book I've read this year.

What a brilliant book, couldn’t stop reading. They say it’s what you learn after you think you know everything that counts, and I learned so much on almost every page.
This book has to be in your library if you sell online or off. I plan on rereading it every three months to stay sharp as a copywriter and marketing strategist.
One of the things I like most about Brain is he’s not trying to sell you anything after you’ve read his amazing book. In fact, he wants to give you even more practical ways of succeeding in the form of free bonuses. That’s overdelivering!
This is by far, the best business book I’ve read this year.

One of the best books I’ve listened to.

I’ve read/heard a lot of books.

This is in the top 2.

Buy it.

Brilliant book. A must read

I have listened to this book when I'm driving between clients, and I can honestly say that I'm sad that I've finished it.

I found the topics very easy to listen to and it is a must read for anybody who is interested in Marketing/copywriting or even those who own their own business.

10/10

It certainly lives up to its Billing

This is an easy read that gives some real nuggets for anyone starting in direct response

True to its name

Great book from one of lives true experts - go buy it dude now, yes now

This book will have a positive impact...

This book will have a positive impact on many lives - and that is just from my purchase!

I heard about Overdeliver via a trusted friend, and ordered the Kindle/Audible combo immediately.

If you or anyone you know is involved in direct response marketing I would urge you to consume the information enclosed.

I had listened with my main business in mind (B2b) and was thinking about what I had learned from the book whilst preparing this review.

Mulling over Brian's teaching about the importance of your list and also the lifetime value of your customers I was hit with a thought.

A side project I have that helps people with dementia.

Overdeliver has directly shown me how I can reach out and have greater positive impact on the lives of both people suffering with dementia and their families.

I have no doubt that the book will have a permanent place on my phone/Kindle for multiple listens/reads.