SPIN Selling

De: Neil Rackham

Narrado por: Eli Woods

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

In SPIN Selling, Rackham delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, listeners will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales?” and “Why do techniques like closing work in small sales but fail in larger ones?”

You will learn why traditional sales methods that were developed for small consumer sales just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples and informative case studies - and backed by hard research data - SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.

©2014 McGraw-Hill, Inc. (P)2014 McGraw Hill-Ascent Audio

Clarity on High Ticket Sales

This was à well thought out and logical step by step with examples non-fiction. So no story.

Instructions for Big Sales

I listen to many sells books, and believe this to be the most effective sales novel for larger items! I will listen to this many times as I try to implement its premise

Excellent Sales Program

A thorough analysis of the sales process with a straightforward plan of implementation. I would recommend to any sales professional interested in improving their sales technique.

Very precise approach

Loved the book. Didn’t like the narrations. The mix on the voice is super bass heavy

Insightful

One of the best books I’ve ever read.

I’m not much of a salesperson but I believe this book can help anyone in life with some general life lessons.

It contains useful knowledge to apply across the board.

Seriously, one of the best!