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Publisher's Summary

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy.

"People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.

You Can't Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training's CEO, David Mattson, has revisited it to provide additional skills designed for today's highly competitive and more complex sales landscape. With this powerful guide, you'll learn how to:

  • Take the lead in the "buyer/seller dance"
  • Get the prospect to do most of the talking
  • Have a process for answering questions from prospects
  • Know when a prospect is shopping you...and what to do about it
  • Move the relationship forward without becoming an unpaid consultant
  • Master the seven steps of the "Sandler Submarine"
  • Use LinkedIn as a prospecting and qualifying tool
  • Establish an "up-front contract", or call road map, before your face-to-face meeting
  • Use online research to turn cold calls into warm calls

Sales professionals and teams that follow these principles - and others outlined in the book - will transform themselves from mediocre performers into selling superstars.

This new edition of You Can't Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler's timeless techniques and best practices from the most effective sales operation today.

©2015 Sandler Systems, Inc. (P)2017 Gildan Media, LLC

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Great Book to learn the Sandler Selling Techniques

awesome book. I've been given a 1 day seminar on the Sandler Techniques but this was good to reinforce them and give me more info and background.

2 of 2 people found this review helpful

  • Overall
    5 out of 5 stars

Only 1 word... Good!!!

Worth it's weight in gold! must read for everyone who wants to or already in Sales

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    4 out of 5 stars
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Introduction to Sandler system

It was a good read, as an introduction to the Sandler system. Easy language with good recommendations to apply to sales.

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    4 out of 5 stars
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  • Matt Goodman
  • 01-07-18

Very useful

Very worthwhile, just need to apply and regularly reinforce, should help me achieve my goals