• You Can't Teach a Kid to Ride a Bike at a Seminar

  • Sandler Training's 7-Step System for Successful Selling (2nd Edition)
  • By: David Mattson - foreword, David H. Sandler
  • Narrated by: Sean Pratt
  • Length: 8 hrs and 23 mins
  • 4.8 out of 5 stars (586 ratings)

Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.
You Can't Teach a Kid to Ride a Bike at a Seminar  By  cover art

You Can't Teach a Kid to Ride a Bike at a Seminar

By: David Mattson - foreword,David H. Sandler
Narrated by: Sean Pratt
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $24.06

Buy for $24.06

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy.

"People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.

You Can't Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training's CEO, David Mattson, has revisited it to provide additional skills designed for today's highly competitive and more complex sales landscape. With this powerful guide, you'll learn how to:

  • Take the lead in the "buyer/seller dance"
  • Get the prospect to do most of the talking
  • Have a process for answering questions from prospects
  • Know when a prospect is shopping you...and what to do about it
  • Move the relationship forward without becoming an unpaid consultant
  • Master the seven steps of the "Sandler Submarine"
  • Use LinkedIn as a prospecting and qualifying tool
  • Establish an "up-front contract", or call road map, before your face-to-face meeting
  • Use online research to turn cold calls into warm calls

Sales professionals and teams that follow these principles - and others outlined in the book - will transform themselves from mediocre performers into selling superstars.

This new edition of You Can't Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler's timeless techniques and best practices from the most effective sales operation today.

©2015 Sandler Systems, Inc. (P)2017 Gildan Media, LLC

What listeners say about You Can't Teach a Kid to Ride a Bike at a Seminar

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    504
  • 4 Stars
    63
  • 3 Stars
    9
  • 2 Stars
    8
  • 1 Stars
    2
Performance
  • 5 out of 5 stars
  • 5 Stars
    425
  • 4 Stars
    53
  • 3 Stars
    9
  • 2 Stars
    5
  • 1 Stars
    1
Story
  • 5 out of 5 stars
  • 5 Stars
    406
  • 4 Stars
    58
  • 3 Stars
    15
  • 2 Stars
    6
  • 1 Stars
    3

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great Book to learn the Sandler Selling Techniques

awesome book. I've been given a 1 day seminar on the Sandler Techniques but this was good to reinforce them and give me more info and background.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

5 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

The best book EVER for consulting

David Sandler has unlocked the holy grail for consulting with this book. By implementing, reinforcing the behaviors and staying consistent with these principles, the limit to your success will know no boundaries. I recommend this book to anyone that consults with guest on a regular basis. THIS WILL CHANGE YOUR LIFE if applied correctly! Thank you David Sandler. On my way to my silver certification.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars

Pass on it

I would pass on it. A lot of the material feels dated and can be manipulative. The author's presentation of human behavior was not always accurate and the few gems take a lot of sifting to find.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Excellent book

Learned a lot! Made a lot of sense! Now I know why I have been unsuccessful in selling!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Brilliant!

Tons of information to be successful in any sale business. Reverse selling at his finest.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Just an amazing system.

"You Can't Teach a Kid to Ride a Bike at a Seminar"

"You Can't Teach a Kid to Ride a Bike at a Seminar" by David H. Sandler is a thought-provoking and insightful book that challenges traditional approaches to sales training and offers a fresh perspective on achieving success in the field. As a salesperson who has been exposed to various training seminars and workshops, this book resonated with me on many levels and has had a significant impact on my approach to sales.

Sandler's book explores the fundamental principles of effective salesmanship, debunking common misconceptions and highlighting the importance of experiential learning. The title itself captures the essence of the book, emphasizing that sales skills cannot be fully acquired through passive lectures or theoretical instruction alone. Instead, Sandler emphasizes the need for active engagement, practical application, and continuous refinement of skills through real-world experiences.

One of the book's standout qualities is its ability to challenge conventional wisdom and offer alternative strategies for success. Sandler's approach revolves around building genuine relationships with clients, understanding their needs, and adopting a consultative approach to selling. He emphasizes the importance of uncovering the underlying motivations and challenges of prospects, rather than relying on scripted sales techniques. This shift in mindset encourages sales professionals to become trusted advisors, fostering long-term partnerships and repeat business.

Throughout the book, Sandler shares personal anecdotes and real-life examples that bring his concepts to life. His storytelling style is engaging, making the book both informative and enjoyable to read. Each chapter builds upon the previous one, providing a logical progression of ideas and practical advice that can be readily applied in sales interactions.

Sandler's emphasis on continuous learning and development is also noteworthy. He encourages readers to invest in their personal growth by seeking out relevant resources, attending sales training programs, and actively participating in professional communities. By embracing a growth mindset and committing to ongoing improvement, sales professionals can enhance their skills and stay ahead in an ever-evolving marketplace.

While the book primarily targets salespeople, its valuable insights extend beyond the sales field. The principles and strategies outlined by Sandler can be applied to various aspects of life that involve effective communication, relationship building, and understanding human psychology.

In conclusion, "You Can't Teach a Kid to Ride a Bike at a Seminar" challenges the traditional sales training paradigm and provides a refreshing perspective on achieving success in sales. David H. Sandler's unconventional approach, coupled with practical advice and real-life examples, makes this book a valuable resource for sales professionals seeking to elevate their skills and drive better results. I highly recommend it to anyone looking to enhance their understanding of effective salesmanship and develop long-lasting client relationships.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

worst book ever

had big hopes, got 0 out of it. some kind of braging life story. Not vorth tin3 and money

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Good sales book.

Read this book if you want to learn something about sales. The Sandler System makes sense.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Love the title, as much as the content

It was a bit tough to get into the book in the beginning.

But as the book progressed, the content was phenomenal, very useful, very applicable, and well explained, I recommend this book.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Sales MUST READ

This book helps break down the fundamentals of sales that are absolutly necessary to grasp in order to achieve a successful career in sales.

Read once, read twice, read as many times as you need as often as you need because David Sandler spells it out for you.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!