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Rocket Fuel

The One Essential Combination That Will Get You More of What You Want from Your Business
Narrated by: Mark C. Winters
Length: 4 hrs and 26 mins
4.5 out of 5 stars (572 ratings)
Regular price: $14.95
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Publisher's Summary

Discover the vital relationship that will take your company from "what's next?" to "we have liftoff!" Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help visionary-minded and integrator-minded individuals find one another, Rocket Fuel also features assessments, so you're able to determine whether you're a visionary or an integrator. Without an integrator, a visionary is far less likely to succeed long term and realize the company's ultimate goals; likewise, with no visionary, an integrator can't rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it's like rocket fuel - they have the power to reach new heights for virtually any company or organization.

©2015 Gino Wickman and Mark C. Winters (P)2015 Audible, Inc.

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Real world advice

As an integrator, it has been difficult to find the right visionary. Once you find the one the business world becomes a great playground.

Any business owner should read or listen to this book as it helps to clarify your roles simplifying your day in a way that by playing to your strength you can achieve many great goals

5 of 5 people found this review helpful

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Wow...Now to find my Integrator!

So happy I got this book. I am even more excited to move forward and discover my future Integrator. I can see why they call this Rocketfuel. Best part is recognizing I am a terrible manager. Now I can fire myself and search for my replacement.

2 of 2 people found this review helpful

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struggling?

I've had success, yet there has been a struggle ... something just was not right in my Entrepreneural endeavors. This book really helps me see who I was missing and who I am both those are important things because I'm very capable yet I was being held back by trying to do too much myself.

2 of 2 people found this review helpful

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now it all makes sense

some 10 years ago I actually hired an integrator without knowing what I had actually accomplished. next time I'll see what I can do to not sabotage then. I'd say "lol" but it really wasn't funny at all.

what a great game plan.

2 of 2 people found this review helpful

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Awesome book!! Perfect timing for me to read it!

A mentor recommended I read this book. It hits the nail right on the head and is just what I need at this point in my life and career! I'm looking forward to following the Rocket Fuel team while I search for my Integrator!

1 of 1 people found this review helpful

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thanks what a great book

this is a straightforward get down to business book that illuminates our greatest opportunity. To align our leadership

3 of 4 people found this review helpful

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Excellent content

I found the information in the book extremely helpful in designing an Integrator job profile

2 of 3 people found this review helpful

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One idea overly stretched

You can get the point right away, no need to listen to repetitive stories of the same idea. I consider it a waste of time.

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Each book helps supplement the other, it is a must if you want to succeed with this system

I started an appliance repair business about a year ago- we are growing fast! I was afraid I would end up building a company just like the one I previously left...this book series is helping ensure that will never happen- and that we will build a team that loves to come to work because there is individual accountability, productivity focused meetings that hash out the issues before they become massive problems and most importantly the 5 rules that will be lived out by the visionary and implementor.

Thank you Gino and great job narrating Mark Winters

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Great business & leadership read

While I read Traction first, Rocket Fuel is a book I wish I'd read 20 years ago! I truly appreciate Wickman's practicality and simplicity. He wastes no time and minces no words! The book is a great balance philosophy and practicality. He first explains what he believes a business needs to be successful and why, then he provides tools to bring theory to reality.

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  • Mr F.
  • 07-29-16

Spot on!

What made the experience of listening to Rocket Fuel the most enjoyable?

Excellent book, really hit it home.... I need to find the yin to my yang to really succeed!

1 of 1 people found this review helpful

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  • Mrs S Mansfield
  • 08-03-18

So disappointed

I listened and loved Get a Grip. In fact I’ve listened 3or 4 times.
I’ve read Traction - I get it, the ethos, the principles etc
Rocket Fuel didn’t live up to previous books in the same series.
If you’ve not read any Gino Wickman books I strongly suggest you start with a Get a Grip then Traction and swerve the remains books.

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  • Alan Woods
  • 11-12-17

Great Book

Well worth a read for anyone looking to grow their business fast.

Great simple tips & advice to help.

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  • Rhyn D. Nasser
  • 12-22-16

Must read for any business owner or leadership team

Must read for any business owner or leadership team!

Great takeaways from this book that I'm implementing now. Thank you!

1 of 1 people found this review helpful