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Publisher's Summary

Raise more money (other people's money!) for your next real estate deal with the practical tips and techniques in this audiobook! 

Are you ready to help other investors build their wealth while you build your real estate empire? The road map outlined in this book helps investors looking to inject more private capital into their business - the most effective strategy for growth! Author and real estate investor Matt Faircloth helps you learn how to develop long-term wealth from his valuable lessons and experiences in real estate: Get the truth behind the wins and losses from someone who has experienced it all.

Whether you’re a new or seasoned real estate investor, you’ll discover new ideas and motivation while learning a detailed strategy to acquire, secure, and protect private money in your first - or next - real estate deal.  

  • Private money?partners?in places?you?didn’t know existed?? 
  • The prerequisites needed to start raising money 
  • How to structure debt and equity deals and when to use each strategy 
  • The best way to provide win-win deals to all money partners 
  • How to protect all parties involved in a private money?transaction?? 
  • Proper private equity exit strategies 
  • And so much more! 
©2018 Matt Faircloth (P)2018 BiggerPockets Publishing

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    4 out of 5 stars

No Fluff, just solid, experience-based advice!

First, let me qualify my comments by saying that I am not an unbiased reviewer. I have known Matt for a few years through the South Jersey REIA. He and his wife, Liz, have always proven to be helpful in sharing real estate expertise. Matt brings a very positive and professional approach to relationships and his real estate business. I chose to listen to the audio version of Raising Private Capital so that I could take notes. By doing so, it helped reinforce the content. The book is well organized and the narration was quite good. As a former banker, I found the description of the sources of financing, structuring of deals and the pros and cons of different types of cash providers to be well defined. Matt’s experience with many property types (from single family houses to 198 unit apartment complex) gives him a foundation to share valuable insights and offer advice. He’s the real deal!

Matt toughed-out the down turn in 2008 and applied lessons learned to improve his investment business. I was surprised to learn how he was able to overcome a significant financial set-back that occurred when a 1031 Exchange Intermediary defrauded him of $700K on one of his most profitable deals. His sharing of knowledge is not done in a boastful way, but he humbly explains how his philosophy on life has shaped his approach to business. Matt emphasizes that real estate investment is a marathon, not a sprint.. He advises the reader to lay the groundwork with solid education, taking “personal inventory,” developing a track record and creating a one page business plan (with lots of contingencies). Matt stresses the importance of systems, building relationships, giving back to help others and, most importantly, “be respectful of investors’ money.” Matt will go to all lengths to make investors “whole” even if it requires him to reach into his own pocket to cover the deficiency.

He illustrates the various types of investment vehicles and provides “case studies” for explanation. Matt’s keys to success include three important elements: always under promise / over deliver; keep regular communication channels active with cash providers; and show passion. He advises the deal maker that his success has resulted from “falling in love with this business.”

Chapter 5 covers Where to Find Cash Providers. Matt outlines a “Cash Provider Pyramid” with three tiers. First, focus on the “core group” of friends and family, sharing successes with them and social media. Begin making your “master list” by educating that group on uses of retirement accounts and other assets to invest in real estate. Tier 2 is comprised of referrals from professionals in the industry, educational events and social circles. Tier 3 entails taking deals to the public. Matt outlines 7 paths to access people who may not currently be aware of the “opportunities” that you could provide to them. He reminds the deal provider that “we are not asking for money,” but providing a service for those “who are looking to put money to work.” The reader should carefully review the 7 paths enumerated in Chapter 5.

Chapter 6 offers advice on Turning Potential into Reality. Here is where the “rubber meets the road.” This chapter is where Matt outlines the process and steps to implement a systematic approach to raising capital. He admonishes the deal provider to always be focused on the cash provider point of view - WIIFM (what’s in it for me) – and the importance on follow-up.

Chapter 7 discusses How to Structure the Private Loan. He addresses the questions to ask the lender, the process and documentation in securing financing as well as the potential pitfalls in structuring a loan. Matt advises the deal provider to carefully monitor all activity on the two most important transaction dates – Day of Purchase (Closing) and Day of Sale or Refinance.

Chapter 8 covers How to Structure Private Equity Deals, which involve passive investors. Matt outlines when to use different finance strategies. For example, the BRRR (Buy, Rehab, Rent and Refinance) strategy is typically used with deals having less than 10 units. These smaller deals, typically, have lower risk of downside and are often funded with equity. Larger deals will require some combination of debt and equity. These agreements can become quite complex and may involve several traunches. Some capital structures may have preferential treatment, such as in lien status or a sharing of profits after return of capital. Turnkey deals are described, where a property is fully rehabbed, pre-leased and offered as an investment to an equity cash provider. Joint Venture (JV deals) are covered with the appropriate financial structures. In JV deals you may not be providing the cash provider with a percent of ownership, but pledging a percent of net proceeds. This chapter also covers syndication and setting up an equity agreement. In essence, there are a myriad of ways to structure deals depending on the cash providers’ risk preferences and investment horizon. Also covered are the additional ways for deal providers to generate additional income – incentives and fees that may be performance based.

The final chapter, Chapter 9, Management, Exiting and Beyond addresses ways to manage the cash providers as well as strategies to exit deals. The loan or equity agreements need to clearly spell out the expenses under the deal (e.g., management fees and incentives) as well as how the net proceeds are calculated to determine a “profit split” with partners. Agreements should also clearly state how equity participants should be treated in the event of a desire to exit early from a deal. Tax implications need to be delineated so as to avoid negative repercussions for cash providers. Matt encourages deal providers to “think beyond the deal” to focus on who you want to serve and how to develop and foster those relationships. His last admonition is to always remember three guideposts: first, “they need you,” second, it is critical for deal providers “to treat cash providers’ money like a fiduciary” and three, “to play the long game.”

Well done Matt! Thanks for your knowledge, inspiration and friendship. Keep up the great work!

1 of 1 people found this review helpful

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good listen

Very easy to understand and learn from. i recommend for any level of investor. Plain language

1 of 1 people found this review helpful

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A MUST Read!

Matt breaks down a complicated topic into an easy step by step approach, with real world advice and substantial insights. Its a read, then re-read book for sure!

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A beginners must have book

love the book good information, one of my top favorites for beginners and the pros alike!

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Masterpiece: Everything you need to own investing

There are so many books out there for real estate investment and raising private capital. Matt Faircloth breaks everything down so well that no matter if you are just getting started or have been in the game for years, you will benefit from this book. Everything he talks about are real life scenarios and things he did that allowed him and his investors to win. Tons of valuable info to build a business that actually benefits many people including yourself and your business. I absolutely recommend this book to anyone interested in real estate investment and stepping up their game to help others. Thanks Matt!! Ian

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Top 10 book on real estate investing

A must read for serious investors. Excellent case studies, highlighting the good, bad and the ugly of real estate deals. This book will provide insights on how to raise money for big deals, IF you are ready for it and willing to do the work. Definitely recommend!

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A must read, if you start flipping

I started to listen to this book on Audible but quickly realized that I just have to have a hard copy
of it. It is loaded with practical detail, definitions, strategies, advice, and real life examples that
it's almost like a textbook on raising private capital in real estate, and, being a visual person, I
learn better from a hard copy of a textbook rather than an audio version.
Matt's book is especially excellent for those who are just beginning in real estate, as well as
those who have wet their feet a little but want to dive deeper into the waves. It contains basics,
such as descriptions of real estate debt and equity, but also goes into details, such as how to
structure private money deals and strategies how to approach cash providers. Matt is brutally
honest and open: he doesn't keep secrets from his audience and shares his tips and examples
from his own practice that can help other investors be successful.
Matt is an seasoned real estate investor whose experience you can trust. So many investors
share their success stories, write books, do podcasts and videos but they are yet to survive a
housing crush! So many of them started post-2008 downtown and have been swimming in the
calm waters of the booming real estate. Not Matt. He started before the market crushed and in
his book shares his experience with having to convert his short-term flips to rentals just to break
even. This is an invaluable experience that makes a real estate investor a legitimate one.
I highly recommend this book to others interested in the topic. I also recommend Matt's videos (I
found them on Youtube) and podcasts on Biggerpockets. I bet you will find his humorous
style, wisdom and honesty to be the perfect compliments of the “bigger individual” he talks
about in his book!

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made me think

I have been reading a lot of real estate books. And this was a good one. it helped me to think about and recognize areas of finance that I never thought of before.

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Very Informative & Well Done!!!

This was truly a great read, as someone looking to raise private capital currently this was an excellent source of information on how to start, follow through, and grow your capital with private investors. Highly recommended.

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  • claire
  • simpsonville, SC, United States
  • 10-08-18

book of answers

we have 3 deals under our belts and were considering opening opportunities to investors as the deals out number our funds... we were taking making good logic steps some of which have been confirmed but this book has answered questions and given ideas about how to create partnerships, what to share, when to share it, options on how to structure agreements and partnerships.... I will be buying the physical book for quick reference