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Asking Questions the Sandler Way  By  cover art

Asking Questions the Sandler Way

By: Antonio Garrido,David Mattson - foreword
Narrated by: Bruce Mann
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Publisher's summary

When does the sales process really begin? Some say that sales starts at the very first "hello". Everything before that first critical opening word, these people say, is marketing; everything after that is sales. Others say that the real work of sales doesn't begin till the prospect first says, "No". "Otherwise", they insist, "it's just order-taking". 

Antonio Garrido's Asking Questions the Sandler Way rejects both of those answers. It holds that selling begins when you start asking good questions. This book is about asking the right questions, so that both the seller and the buyer discover the right solution as efficiently and as effectively as possible - even if they discover that the right solution right now is for the prospect to buy from the competition. Although that may be an unconventional selling standard, it's a powerful and extremely effective one. 

This book is about not looking, sounding, or thinking like the average salesperson. It's about keeping barriers down and communication lines open. It's about getting to the right solution, faster, more efficiently, and with less stress. It's about asking the right questions, in the right way, at the right time, for the right reason. It's about asking questions the Sandler way.

©2017 Sandler Systems, Inc. (P)2020 Gildan Media

What listeners say about Asking Questions the Sandler Way

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Terrible Narration

The narrator is almost robotic with no inflection. Great content but I found it uncomfortable to listen to.

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9 people found this helpful

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Couldn’t make it through. Narrator is awful!

Don’t listen to this book If you think tone is important. Unreal how bad this guy is at reading

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4 people found this helpful

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Terrible narration

How can this happen? How did the author listen to this narrator and think “Yep, that’s wonderful. Let’s release it.” I’m sure the narrator is a lovely man but he may have picked the wrong profession. So robotic, missing or awkward intonation…it’s really uncomfortable listening to this. Audible - you need to get that fixed.

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2 people found this helpful

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No better way to ask questions

Great book outlining the details on how you should be approaching potential clients and customers!

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Can’t stand the reader.

Not sure if the content is a good period because I can’t get past the voice

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Writing is in color but the narration is B&W

I guess the narrator Bruce Mann is a big deal and apparently he's won a bunch of awards, but we chose this book in my group, and of the 30+ of us, we all complained about the narrator being dry, monotone boring, and the accent difficult to understand at least in parts. I'm sure it's a great listen for British folks, but it's almost too off-putting for us. It's a shame, because there's so much valuable information, great perspective and examples, decent humor that adds good color to otherwise educationally dry material. Would be a solid win if it wasn't for the narration. I'll be recommending the book but not the audio book to people.

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AI NARRATOR

I first saw this book at a college bookstore and thought the context was interesting. I’ll never get through the audiobook because the AI NARRATOR IS THE PINNACLE OF GARBAGE.

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Computer Narrator

Computer Narrator; almost impossible to stay attentive while sitting or driving. I will have to go old school and pick up a paper copy.

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Hard to listen to.

Where did you find this narrator? Listening at 1.75 makes it somewhat tolerable. Good Grief!

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Sounds robotized

This is a great book, only thing is the narration sounds a little bit robotized, it would be amazing if sandler took the time to re-record this book with a different tonality and voice. thanks!

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