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The Sandler Rules
- 49 Timeless Selling Principles…and How to Apply Them
- Narrated by: David Mattson
- Length: 3 hrs and 55 mins
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Publisher's summary
From the Wall Street Journal best-seller.
All prospects lie, all the time. Never ask for the order. Get an IOU for everything you do. Don't spill your candy in the lobby.
Until now, these unique rules (and 45 more) were given out only to Sandler Training clients in special seminars and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results.
Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results?
Are great salespeople born with a special gift - perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships.
Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled 49 unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training CEO David Mattson, coauthor of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.
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- Narrated by: Sean Pratt
- Length: 4 hrs and 44 mins
- Unabridged
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This practical, step-by-step book is designed specifically for selling teams committed to high achievement in the enterprise environment. You'll learn how to master 13 selling tools integral to your SES success - like the KARE Account Planning Tool, Growth Account Booster Tool, LinkedIn Levers Tool, and Client-Centric Satisfaction Tool. You'll discover practical solutions to the vastly complex challenges in enterprise organizations - extended sales cycles, wide buyer networks, or significant investments in pursuits.
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Book Mention Accompanying material that ISN’T provided
- By Ahir C. on 04-08-20
By: David H. Mattson, and others
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Selling Technology the Sandler Way
- Finding Technical Solutions That Win Long-Term Business Relationships
- By: Rich Chiarello
- Narrated by: Sean Pratt
- Length: 3 hrs and 3 mins
- Unabridged
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Rich Chiarello offers sales teams tasked with selling technical solutions a proven program for success, based on the Sandler Selling System. He shows salespeople how to identify the most pressing business problem that their tool, application, or platform solves - and how to create a joint project plan that delivers value for both buyer and seller.
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Nothing new here
- By LCarroll on 05-25-23
By: Rich Chiarello
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Selling Professional Services the Sandler Way
- Or, Nobody Ever Told Me I’d Have to Sell!
- By: Chuck Polin, Evan Polin, David Mattson - foreword
- Narrated by: Tom Parks
- Length: 5 hrs and 39 mins
- Unabridged
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Years ago, developing and sustaining a book of business was not as big a problem for accountants, attorneys, financial planners, and other professionals as it is today. Clients were more loyal to the firms they worked with, and unlikely to shop your services, compare rates, or jump ship. Times have changed! And if you don't change along with them...well, you're not going to enjoy yourself or have as much control over your career as you deserve. Believe it or not, you can enjoy the process of expanding your client base.
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Solid
- By Daniel on 05-24-23
By: Chuck Polin, and others
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LinkedIn the Sandler Way
- 25 Secrets That Show Salespeople How to Leverage the World’s Largest Professional Network
- By: Sandler Systems Inc.
- Narrated by: Sean Pratt
- Length: 1 hr and 54 mins
- Unabridged
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LinkedIn the Sandler Way, the first audiobook release from Sandler Training and LinkedIn, offers powerful, cutting-edge best practices for effective social selling with LinkedIn. Its 25 discussions uncover big ideas for prospecting and selling online - ideas that typically haven't yet become part of a sales team's daily culture. Within just a few days, you can learn, adopt, and model these LinkedIn best practices so that they become consistent behaviors for everyone in your organization who sells for a living.
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Simple clear
- By Terri on 09-12-23
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Customer Service: The Sandler Way
- 48 Rules for Strategic Customer Care
- By: Anne MacKeigan
- Narrated by: Sean Pratt
- Length: 3 hrs and 56 mins
- Unabridged
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What would a social media revolt, based on a single mishandled customer exchange, cost your company? This book's 48 rules for strategic customer care give you the guidelines you need to make intelligent strategic investments in customer care, based on the world-famous Sandler Selling System. Customer Service: The Sandler Way helps you and create and sustain a working culture built on the belief that the customer not only matters, but is the only reason your organization exists.
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Spot on
- By Mr. 456 on 03-14-23
By: Anne MacKeigan
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Flip the Script
- Getting People to Think Your Idea Is Their Idea
- By: Oren Klaff
- Narrated by: Oren Klaff
- Length: 6 hrs and 16 mins
- Unabridged
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If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist. What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.
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Riveting. BLEW, MY, MIND
- By Justin on 09-19-19
By: Oren Klaff
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The Road to Excellence
- 6 Leadership Strategies to Build a Bulletproof Business
- By: David Mattson
- Narrated by: Sean Pratt
- Length: 4 hrs and 31 mins
- Unabridged
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The Road to Excellence identifies the common blind spots that can take any business off track. The book gives you six powerful leadership strategies that, when followed, make it easier for you to find the answer to the critical question: What, exactly, stands between my company and organizational excellence - and what do I do about it?
By: David Mattson
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The Challenger Sale
- Taking Control of the Customer Conversation
- By: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
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The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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Bellow average book
- By Elias Karráa on 08-11-19
By: Matthew Dixon, and others
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Elite Sales Strategies
- A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 6 hrs and 48 mins
- Unabridged
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In Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise.
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Another great Anthony Iannorino book!
- By Marc Sierra on 07-07-22
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The Closer's Survival Guide - Third Edition
- By: Grant Cardone
- Narrated by: Grant Cardone
- Length: 5 hrs and 33 mins
- Unabridged
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The most powerful arsenal of closes ever! This audiobook over 120 Closes includes: 31 Money Closes, 17 Time Related Closes, 3 Pressure Closes, 3 Agreement Closes, 8 Decision Closes, and another 64 of the most creative closes you will ever find in one book! Financial "Closing" is the final step in the pursuit of ANY goal. This thing called closing is not just something that sales people do but something that applies to every person.
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If you want to be a closer, this book is for you.
- By Quella on 03-19-17
By: Grant Cardone
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Inked
- The Ultimate Guide to Powerful Closing and Negotiation Tactics That Unlock YES and Seal the Deal
- By: Jeb Blount
- Narrated by: Jeb Blount
- Length: 7 hrs and 37 mins
- Unabridged
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Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation. Because today's buyers have more power than ever before - more information, more at stake, and more control over the buying process-they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: Salespeople and their companies end up on the losing end of the deal.
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This is the raw step by step negotiation book!
- By Anonymous User on 05-28-20
By: Jeb Blount
What listeners say about The Sandler Rules
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 05-01-19
Great for Beginning Sales People
This book is great at introducing effective sales principles even to a beginner. It even asks review questions which allows the listener to gage and review their comprehension. This is a book that I will probably wear out again and again and again... at least until I can quote the chapters verbatim or successfully retire from sales. Looking forward to reading additional Sandler books in the future! This is definitely a must buy for any beginner or seasoned professional!
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- Gospelcoach
- 12-17-18
Right on time!!!
This book is a must have for any sales professional no matter where you in in your career. If you do (commit to) what is written, I confident success will find you.
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- Sean G
- 01-18-22
Great selling advice
Timeless wisdom. Practical and modern approach to sales. I like how it is broken down into so many sections, makes this audio great for during lunch when I need a quick refresher on a couple rules.
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- Chris Johnson
- 01-09-20
Amazing Sales Training
I am a sales trainer, so I've read a lot of these sales books. This one stood out in a number of ways:
It is clear and thorough in it is explanations looking at each principle from different perspectives.
It also changes voices to keep your attention and help clarify each rule for you.
It also gets to the core issues most sales people struggle with and provides clear examples.
Overall: Amazing!!
I recommend this book and will likely listen to this again.
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Overall
- Paul
- 07-22-18
New to Sales and my first sales book
I purchased a franchise and find myself now wearing a salesman's hat. I have been and IT professional with an engineering degree and Master's in business for decades. If you are new to sales this is an excellent first book to start your sales career. I've been selling for Just 2 months and after reading the book found myself making quite a few errors. It's human nature. So I recommend this book for anyone new to the sales process or maybe someone who never had formalized sales training.
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3 people found this helpful
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- Antonio Boyd
- 04-21-24
Easy to understand and follow.
I am enjoying the reinforcement! being objective in all we do. They are truly great life tips! "Be a great salesperson
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- Rocky Mountain Customer
- 05-11-19
49 ways to make you a better salesperson!
I have listened to this audio book 4 times now and it gets better everytime!
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- Andrew
- 05-22-19
Useful!
Great book and I loved how it was structured. If you're in a sales career or related field, you should pick this one up.
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- Luis Urena
- 01-10-20
Great read
This was a great read. I recommend to any sales person out there. You can al
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- Adrian Zavala
- 08-01-19
.
Great book to listen to on repeat. Easy to understand for all levels of professionals.
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