Pitch Anything

An Innovative Method for Presenting, Persuading, and Winning the Deal

De: Oren Klaff

Narrado por: Stephen Bowlby

Gold Medal winner - Top Sales World's Best Sales and Marketing Book

“Fast, fun and immensely practical.” (Joe Sullivan, founder, Flextronics)

“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” (Josh Whitford, founder, Echelon Media)

“What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.” (Ralph Cram, investor)

“Pitch Anything offers a new method that will differentiate you from the rest of the pack.” (Jason Jones, senior vice president, Jones Lang LaSalle)

“If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.” (Steven Waldman, principal and founder, Spectrum Capital)

“Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.” (Louie Ucciferri, president, Regent Capital Group)

“I use Oren's unique strategies to sell deals, raise money, and handle tough situations.” (Taylor Garrett, vice president, White Cap)

“A counter-intuitive method that works.” (Jay Goyal, CEO, SumOpti)

About the book:

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn't an art—it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.

Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:

• Setting the frame
• Telling the story
• Revealing the intrigue
• Offering the prize
• Nailing the hook point
• Getting a decision

One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.

Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience—and you'll have more funding and support than you ever thought possible.

Please note: This is an historical recording. The audio quality represents the technology of the time when it was produced.

©2014 Oren Klaff (P)2011 McGraw Hill-Ascent Audio

Great book for learning to pitch to investors

I really enjoyed this book and am jumping straight to Oren’s next book Flip the Script!

Great practical advice!

I’ve been in Silicon Valley high tech for decades. The practice advice in Oren’s book is excellent! A must read!

Fantastic Book

Very applicable and very well written. A must know for any business and sales endeavors.

Great Salesman

If you doubt your abilities as a sales person this is the book you need to read. I never understood the working of my mind, I still don't, Oren explains how simple people are. There three parts of the brain. We all have the three parts and where we spend determines where you fall are stay in your head. Croc, Mid, and Neocortex, (I hope that's spelled correctly). We all have and start off in the Croc brain and our goals is the Nerocortex. Whee we exhibit the this dominant logic in our heads. Our goal is to get to the Neocortex in the end part of our Brain.

Amazing book

This book really spoke to my Croc brain, I would say I learned a lot and now I need to implement these teachings.

A great beginner's book of social dynamics

It may be directed at sales people but anyone can benefit from it. The author's performance is decent. At one point he changes his voice while telling a story for the other character in the story. It was more annoying than appreciated. The concepts and practices are easily understood. I do like many things about the concept, practices and techniques and will apply his techniques and information to many situations, both professional and personal.

Enlightening!

Very insightful book. Read very well. I will be purchasing a hard copy to help me study frame control.

Fantastic

Great book with great narration by the author. I hope I can successfully implement these techniques!

Brilliant!

This book provides the blueprint for closing deals using psychology and emotion instead of boring raw numbers. This is going to be a great way to keep attention and close deals!

A working plan

Emphasis and re-emphasis of his basic approach and consistency in teaching his pitching method. It works in many engagements and I am using this to polish my skillset again.