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Publisher's Summary

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

  • Step 1: Mold Their Perception
  • Step 2: Elicit Congruent Attitudes
  • Step 3: Trigger Social Pressure
  • Step 4: Habituate Your Message
  • Step 5: Optimize Your Message
  • Step 6: Drive Their Momentum
  • Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.

©2013 Kolenda Group LLC (P)2017 Nick Kolenda

What members say

Average Customer Ratings

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Read this book first!!

Cognitive science is my passion and hobby. I’ve read all of Cialdinis works, thinking fast and slow (kahneman), multiple “Great Courses” on the subject, Malcom gladwell, and many others. While I can honestly say that I didn’t learn anything new, Nick has done an amazing job condensing all the facts down with incisive brevity. It is not drawn out like most of the other books. If you are new to this topic, Start With This Book first!

3 of 4 people found this review helpful

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Awesome book

I recommend it to anyone and especially people in sales or who work directly with other people (teams, employees, etc).

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    3 out of 5 stars

Robert Cialdini “Influence” repurposed

Most of these methods come straight from the book “Influence” from Robert Cialdini. All great information just pitched slightly differently. Still a good read for those who have not read “Influence.”

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excellent! highly recommend

great book, great subject matter, good performance, helpful examples, relevant anecdotes, great summaries, wonderfully applicable

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Possibly the BEST book on this topic...

This book made all of my years of study on human behavior make sense and then opened me up to much more than I anticipated.

Nick’s experience as a magician and hypnotist made his information practical and real. It was like a PhD proving his work with an MD.

There were several life changing insights that instantly affected my business, life and marketing and I intend to listen and read this book over again. I already purchased the paperback and started going through it.

P.S. This is my first audible review. I’ve never felt so compelled to write a review. This book is amazing.

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learned so much

this book is a gem, something you can always reference. I learned so much and it was easy to understand.

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Buy This Book

This book is very easy to listen to, you will find the concepts easy to apply in your everyday life. I Wish I would have known about the book so I could have purchased it years ago.

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insightful and intelligent

Found the book extremely well written. He does an amazing job at capturing every angle and providing many examples. Along with the science on top of it made it truly a masterpiece.
which I plan to read again!

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LOVED IT!<br />

I learned more from this book than any other selling book ever! Except for the Word of God, of course.

0 of 1 people found this review helpful

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Brilliant

Nick Kolenda is amazing, he explains everything I also suggest buying the book for quick reference. So much information and I pray he comes out with another book soon.
There is a ton of information on his website as well which goes a lot deeper.
You won’t be disappointed
Darrell Morgan

0 of 1 people found this review helpful

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  • Donna McConnell
  • 02-14-18

Thoroughly enjoyable

This was an extremely enjoyable audible book, the narrator did a fantastic job. It felt like listening to a story by a friend. Extremely engaging and full of interesting techniques. I'm not too sure how much I have actually absorbed, it definitely requires a second round of listening - something I'm looking forward to revisiting.

3 of 3 people found this review helpful

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  • Ade
  • 03-23-18

These aren't the droids?

Brilliant.
Great narrative with a mix of pragmatic science and application.
Really good read.
Best book of this type (Influence etc) that I've read.

1 of 1 people found this review helpful

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  • Anonymous User
  • 06-20-18

Best book.i have heard on this subject

very informative, easy to understand, taught me so many new strategies, best book I have heard on the subject

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  • Anonymous User
  • 05-26-18

Common sense stuff. Waste of hours

This is all common sense stuff. I wasted my valuable time by finishing it in its entirety hoping to hear something new. It does contain some interesting experiments I hadn't heard of before but very few really. Its boring and ultimately pointless. Nothing at all he said worked on me personally either. Not a single thing (example pick a number, think of something, blah blah blah etc). Just pointless don't waste your time with this stage magician.

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  • Amazon Customer
  • 04-22-18

Disappointed with this book because....

I thought this was going to be one of those average information guidance book. Boy was I wrong. This is an amazing book with easy practical tips to follow, some of which I applied before finishing the book. Enjoy and learn.

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  • Anonymous User
  • 04-11-18

Absolutely fantastic!

Are you wanting to learn psychology?

If so, this is the book for you. It will teach you step by step how to become much more knowledgeable about psychology even for beginners.