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Publisher's Summary

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

  • Step 1: Mold Their Perception
  • Step 2: Elicit Congruent Attitudes
  • Step 3: Trigger Social Pressure
  • Step 4: Habituate Your Message
  • Step 5: Optimize Your Message
  • Step 6: Drive Their Momentum
  • Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.

©2013 Kolenda Group LLC (P)2017 Nick Kolenda

What members say

Average Customer Ratings

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    5 out of 5 stars
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    5 out of 5 stars

Read this book first!!

Cognitive science is my passion and hobby. I’ve read all of Cialdinis works, thinking fast and slow (kahneman), multiple “Great Courses” on the subject, Malcom gladwell, and many others. While I can honestly say that I didn’t learn anything new, Nick has done an amazing job condensing all the facts down with incisive brevity. It is not drawn out like most of the other books. If you are new to this topic, Start With This Book first!

6 of 7 people found this review helpful

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    4 out of 5 stars
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    3 out of 5 stars

Robert Cialdini “Influence” repurposed

Most of these methods come straight from the book “Influence” from Robert Cialdini. All great information just pitched slightly differently. Still a good read for those who have not read “Influence.”

2 of 2 people found this review helpful

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One suggestion!

Absolutely love the book. I can see that many of the concepts will be used in all aspects of my life. Thank you.

You used one technique that you did not mention. Humor! It was done subtlety and just right. Humor primes our good mood and sets the stage. Perhaps this could be its own section?

Again, thank you for an awesome book!

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Something Wrong with this recording it repeats

chapters repeat something is clearly wrong with this recording. chapters repeat something is clearly wrong with this recording.

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excellent read

Excellent and easy to follow guide. Practical examples and real life scenarios. Very well written book.

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Fantastic book!

Fascinating, since the beginning. Great examples of real life applications. Consistent with supporting research endorsements. Solid examples. A Must-have.

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Awesome book

I recommend it to anyone and especially people in sales or who work directly with other people (teams, employees, etc).

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excellent! highly recommend

great book, great subject matter, good performance, helpful examples, relevant anecdotes, great summaries, wonderfully applicable

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Possibly the BEST book on this topic...

This book made all of my years of study on human behavior make sense and then opened me up to much more than I anticipated.

Nick’s experience as a magician and hypnotist made his information practical and real. It was like a PhD proving his work with an MD.

There were several life changing insights that instantly affected my business, life and marketing and I intend to listen and read this book over again. I already purchased the paperback and started going through it.

P.S. This is my first audible review. I’ve never felt so compelled to write a review. This book is amazing.

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    5 out of 5 stars

learned so much

this book is a gem, something you can always reference. I learned so much and it was easy to understand.

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  • Donna McConnell
  • 02-14-18

Thoroughly enjoyable

This was an extremely enjoyable audible book, the narrator did a fantastic job. It felt like listening to a story by a friend. Extremely engaging and full of interesting techniques. I'm not too sure how much I have actually absorbed, it definitely requires a second round of listening - something I'm looking forward to revisiting.

3 of 3 people found this review helpful

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  • Ade
  • 03-23-18

These aren't the droids?

Brilliant.
Great narrative with a mix of pragmatic science and application.
Really good read.
Best book of this type (Influence etc) that I've read.

1 of 1 people found this review helpful

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  • Bruce Marsh
  • 08-08-18

Packed full of ideas and applications

Unlike traditional self help books that have one or two ideas and lots of padding, this is packed full of ideas, concepts and applications. Can’t recommend highly enough.

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  • Amazon Customer
  • 07-17-18

Easy to listen and direct

Loved this audiobook, really informative and direct! I want to purchase a hard copy of this book now as a reference! So many useful tips! Definitely recommend!!!

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  • SherryBerry6
  • 07-11-18

Brilliant - made me smile :)

This is a must read for sales professionals. Beautifully written, I’ll recommend to everyone I know, including my mum who is having a hard time with my teenage brother!

Thanks Nick :)

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    2 out of 5 stars
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  • Mr Pee Miester
  • 07-11-18

Fix you stars

Fix the stars or I'll rate every book 2 stars. It always adds a star on when you click.

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    3 out of 5 stars
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  • LakanRai
  • 06-20-18

recycled examples

overall the book has some valuable nuggets in
but too be completely honest a lot of the examples are just taken from other books like influence
literally looks like a copy and paste job.
only its explained with way less detail and research.
almost effortlessly written.
I am dissapointed

That said it does have some information which I found interesting.

but, overall Its easy listen too however i wouldnt recommend this book if it was your first in this category, simply because the book influence does explain things a lot better

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  • Anonymous User
  • 06-20-18

Best book.i have heard on this subject

very informative, easy to understand, taught me so many new strategies, best book I have heard on the subject

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  • Anonymous User
  • 05-26-18

Common sense stuff. Waste of hours

This is all common sense stuff. I wasted my valuable time by finishing it in its entirety hoping to hear something new. It does contain some interesting experiments I hadn't heard of before but very few really. Its boring and ultimately pointless. Nothing at all he said worked on me personally either. Not a single thing (example pick a number, think of something, blah blah blah etc). Just pointless don't waste your time with this stage magician.

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  • Amazon Customer
  • 04-22-18

Disappointed with this book because....

I thought this was going to be one of those average information guidance book. Boy was I wrong. This is an amazing book with easy practical tips to follow, some of which I applied before finishing the book. Enjoy and learn.