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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
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Publisher's Summary
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?
You may not be aware of these details, yet they’ve been influencing you all along.
Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more.
We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing so you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you’ll find a sharper image of your psychology, reflected in your consumer behavior.
This audiobook will change the way you view not just branding, but yourself, too.
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What listeners say about Blindsight
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 08-11-20
Required Reading!
This is an essential read for anyone interested in how humans work. The depth of understanding you receive from reading expands into more areas of life than marketing, though it does not come up short there either! Packed with stories, history, and poignant analysis, Blindsight is an exceptionally crafted work. Enjoy!
2 people found this helpful
-
Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Zack Kostantewicz
- 06-24-21
Every marketer should read
I loved this book and the powerful insights it provided. Even as a consumer, it is important to know how companies are trying to grab your attention and senses.
1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Bob
- 02-13-22
how to think your own thoughts
all of the ways others are intentionally and stones unintentionally attempting to change your mind
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When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake? In Evolutionary Ideas, Sam Tatam shows how behavioral science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions–often in the most unexpected ways.
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5 out of 5 stars
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Very insightful
- By Ian Nichol on 05-24-22
By: Sam Tatam
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Buyology
- Truth and Lies About Why We Buy
- By: Martin Lindstrom
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Unabridged
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Overall4 out of 5 stars 742
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Performance4.5 out of 5 stars 447
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Story4 out of 5 stars 444
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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1 out of 5 stars
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Very High Word to Idea Ratio
- By Pamela on 04-08-09
By: Martin Lindstrom
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- By: Greg Creed, Ken Muench
- Narrated by: Greg Creed, Ken Muench
- Length: 7 hrs and 30 mins
- Unabridged
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Overall4.5 out of 5 stars 37
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Performance4.5 out of 5 stars 29
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Story4.5 out of 5 stars 29
Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
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5 out of 5 stars
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Marketing is simple, but is not easy
- By Geovanny Reyes on 03-05-22
By: Greg Creed, and others
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Blindsight
- By: Peter Watts
- Narrated by: T. Ryder Smith
- Length: 11 hrs and 47 mins
- Unabridged
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Overall4 out of 5 stars 2,842
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Performance4.5 out of 5 stars 2,450
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Story4 out of 5 stars 2,445
Set in 2082, Peter Watts' Blindsight is fast-moving, hard SF that pulls readers into a futuristic world where a mind-bending alien encounter is about to unfold. After the Firefall, all eyes are locked heavenward as a team of specialists aboard the self-piloted spaceship Theseus hurtles outbound to intercept an unknown intelligence.
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5 out of 5 stars
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Gothic Horror Hard Science Fiction
- By Doug D. Eigsti on 06-24-15
By: Peter Watts
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
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Overall4.5 out of 5 stars 339
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Performance5 out of 5 stars 261
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Story4.5 out of 5 stars 259
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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5 out of 5 stars
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The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
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The Science of Sin
- Why We Do the Things We Know We Shouldn't
- By: Jack Lewis
- Narrated by: Matt Addis
- Length: 11 hrs and 5 mins
- Unabridged
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Overall4 out of 5 stars 6
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Performance4 out of 5 stars 6
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Story4 out of 5 stars 6
Anyone who has ever wondered why they never seem to be able to stick to their diet, who marvels at how little work some of their colleagues get away with doing, who despairs at the antisocial behaviour of their teenagers, who can't understand how lovecheats can handle multiple extramarital affairs, who struggles to resist the lure of the comfy sofa and the giant bag of crisps, who struggles to control their mood when morons cut them up on the M4 or who makes themselves thoroughly bitter by endlessly comparing themselves to others - well, this book is for you.
By: Jack Lewis
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Blood Music
- By: Greg Bear
- Narrated by: George Guidall
- Length: 10 hrs and 49 mins
- Unabridged
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Overall4 out of 5 stars 460
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Performance4 out of 5 stars 393
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Story4 out of 5 stars 395
Vergil's innovative experiment restructuring the cells of a common virus becomes a nightmare when, in order to save his research, Vergil injects the entire culture into his bloodstream.
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5 out of 5 stars
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THOUGHT UNIVERSE
- By Jim "The Impatient" on 08-01-15
By: Greg Bear
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The Little Book of Life Skills
- Deal with Dinner, Manage Your Email, Make a Graceful Exit, and 152 Other Expert Tricks
- By: Erin Zammett Ruddy
- Narrated by: Caroline Slaughter
- Length: 7 hrs and 44 mins
- Unabridged
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Overall4 out of 5 stars 10
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Performance4 out of 5 stars 10
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Story4 out of 5 stars 10
With tips from leading experts in every field, The Little Book of Life Skills is the practical guide on how to solve the trickiest tasks in your day and make life a little easier.
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5 out of 5 stars
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Skills
- By Amazon Customer on 12-02-22
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The Social Leap
- The New Evolutionary Science of Who We Are, Where We Come from, and What Makes Us Happy
- By: William von Hippel
- Narrated by: Michael David Axtell
- Length: 8 hrs and 36 mins
- Unabridged
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Overall4.5 out of 5 stars 614
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Performance4.5 out of 5 stars 511
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Story4.5 out of 5 stars 510
In The Social Leap, William von Hippel lays out a revolutionary hypothesis, tracing human development through three critical evolutionary inflection points to explain how events in our distant past shape our lives today. From the mundane, such as why we exaggerate, to the surprising, such as why we believe our own lies and why fame and fortune are as likely to bring misery as happiness, the implications are far-reaching and extraordinary.
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5 out of 5 stars
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Amazing
- By tiffani on 11-15-18
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The Elements of Choice
- Why the Way We Decide Matters
- By: Eric J. Johnson
- Narrated by: Fred Sanders
- Length: 9 hrs and 4 mins
- Unabridged
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Overall4.5 out of 5 stars 89
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Performance4.5 out of 5 stars 76
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Story4.5 out of 5 stars 76
Plenty of books dwell on the faults in our decision-making or offer advice on how to make better choices. The Elements of Choice goes one step further and explains how we can design better end-to-end decision-making processes. Going well beyond the familiar concepts of nudges and defaults, Eric J. Johnson offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which decisions are made.
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5 out of 5 stars
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Outstanding introduction to Choice Architecture
- By Susan C. Hasty on 04-01-22
By: Eric J. Johnson
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Quirkology
- The Curious Science of Everyday Lives
- By: Richard Wiseman
- Narrated by: Peter Noble
- Length: 8 hrs and 9 mins
- Unabridged
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Overall4.5 out of 5 stars 72
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Performance4.5 out of 5 stars 64
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Story4.5 out of 5 stars 63
For over 20 years, psychologist Professor Richard Wiseman has examined the quirky science of everyday life. In Quirkology, he navigates the backwaters of human behavior, discovering the telltale signs that give away a liar, the secret science behind speed dating and personal ads, and what a person's sense of humour reveals about the innermost workings of their mind - all along paying tribute to others who have carried out similarly weird and wonderful work.
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5 out of 5 stars
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Loved it!
- By Liz on 06-13-18
By: Richard Wiseman
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Starfish
- Rifters Trilogy Series, Book 1
- By: Peter Watts
- Narrated by: Gabriel Vaughan
- Length: 11 hrs and 57 mins
- Unabridged
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Overall4.5 out of 5 stars 206
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Performance4.5 out of 5 stars 181
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Story4.5 out of 5 stars 181
A huge international corporation has developed a facility along the Juan de Fuca Ridge at the bottom of the Pacific Ocean to exploit geothermal power. They send a bio-engineered crew - people who have been altered to withstand the pressure and breathe the seawater - down to live and work in this weird, fertile undersea darkness.
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3 out of 5 stars
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An excellent story, but only half of it
- By Casey on 02-12-20
By: Peter Watts
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Blueprint
- How DNA Makes Us Who We Are
- By: Robert Plomin
- Narrated by: Robert Plomin
- Length: 8 hrs and 23 mins
- Unabridged
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Overall4.5 out of 5 stars 274
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Performance4.5 out of 5 stars 228
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Story4.5 out of 5 stars 224
In Blueprint, behavioral geneticist Robert Plomin describes how the DNA revolution has made DNA personal by giving us the power to predict our psychological strengths and weaknesses from birth. A century of genetic research shows that DNA differences inherited from our parents are the consistent life-long sources of our psychological individuality - the blueprint that makes us who we are. This, says Plomin, is a game-changer. It calls for a radical rethinking of what makes us who were are.
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3 out of 5 stars
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good until Plomin inserted political opinions
- By Anonymous User on 02-27-19
By: Robert Plomin
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Branding That Means Business
- Economist Edge: Books That Give You the Edge
- By: Matt Johnson, Tessa Misiaszek
- Narrated by: Stephanie Cannon
- Length: 6 hrs and 8 mins
- Unabridged
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Overall5 out of 5 stars 2
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Performance5 out of 5 stars 2
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Story5 out of 5 stars 2
Brands are all around us, more entwined with our lives than ever before. They have the power to shape not just what we buy, but how we act and how we feel about ourselves. Knowing how brands are built and add value has always been an important business skill. But, as the rules of engagement shift and change, it's become crucial. No longer the exclusive preserve of marketeers and brand managers, we all need to understand the deep interplay between brands, consumers and society in general.
By: Matt Johnson, and others
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Maelstrom
- Rifters Trilogy, Book 2
- By: Peter Watts
- Narrated by: Alison Ewing
- Length: 13 hrs and 20 mins
- Unabridged
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Overall4.5 out of 5 stars 25
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Performance4 out of 5 stars 23
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Story4.5 out of 5 stars 23
This is the way the world ends: A nuclear strike on a deep sea vent. The target was an ancient microbe—voracious enough to drive the whole biosphere to extinction—and a handful of amphibious humans called rifters who'd inadvertently released it from three billion years of solitary confinement. The resulting tsunami killed millions. It's not as through there was a choice: saving the world excuses almost any degree of collateral damage. Unless, of course, you miss the target.
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1 out of 5 stars
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narrator change
- By M. King on 11-02-22
By: Peter Watts
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Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
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Overall4.5 out of 5 stars 6,701
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Performance4.5 out of 5 stars 5,657
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Story4.5 out of 5 stars 5,620
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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4 out of 5 stars
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A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
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Free Speech and Why It Matters
- Why It Matters
- By: Andrew Doyle
- Narrated by: Andrew Doyle
- Length: 2 hrs and 20 mins
- Unabridged
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Overall5 out of 5 stars 117
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Performance5 out of 5 stars 100
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Story5 out of 5 stars 97
Free speech is the bedrock of all our liberties, and yet in recent years, it has come to be mistrusted. A new form of social justice activism, which perceives language as potentially violent, has prompted a national debate on where the limitations of acceptable speech should be drawn. Governments throughout Europe have enacted 'hate speech' legislation to curb the dissemination of objectionable ideas, Silicon Valley tech giants are collaborating to ensure that they control the limitations of public discourse, and campaigners in the US are calling for revisions to the First Amendment.
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5 out of 5 stars
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Least we forget
- By C8 on 04-06-22
By: Andrew Doyle
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If the Universe Is Teeming with Aliens...Where Is Everybody? Second Edition
- Seventy-Five Solutions to the Fermi Paradox and the Problem of Extraterrestrial Life
- By: Stephen Webb
- Narrated by: Dan Woren
- Length: 16 hrs and 41 mins
- Unabridged
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Overall5 out of 5 stars 59
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Performance