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Publisher's Summary

Capture, convince, and close - scientifically.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.  

This audiobook will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy, and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMap™: the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.  

  • Written by the founders of SalesBrain who pioneered the field of neuromarketing 
  • SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
  • Includes guidance for creating your own neuromarketing plan 
  • Advance your business or career by creating persuasive messages based on the working principle of the brain

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2018 SalesBrain, LLC (P)2018 Audible, Inc.

What listeners say about The Persuasion Code

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Not about persuasion

this book is waaaay too much about the structure of the brain and the parts of the brain etc. WHO CARES?! i don't need to know how to build a car, just tell me how to DRIVE it. it's all boring biological bs and no information on persuasion. Also, he plugs his company 500 times. the book is just being used as an advertisement for his company and contains no useful information. avoid.

3 people found this helpful

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The REAL Science of Selling

There are many good books on the "art" of selling. There are very few that are based on the "science" of selling. This book stands alone in the crowded field of these types of books, and head and shoulders above any book I've read on the subject. A long time ago, I learned how to uncover the "pain" of a prospect. However, I never understood why this was so important. Now I know. I must appeal to the primitive part of our brain first, and this is done through discussing "pain." Using a logical approach, which appeals to the newer portion of our brain, is bound to fail. I have used the logical approach for all of my sales career, and I can attest this approach does not work. As they teach in the book, Morin and Renvoise share a tremendous amount of documented, scientific proof to support their various claims. By following the NeuroMap, I believe I will be able to implement the foundational elements of the process and experience the kind of success that has eluded me for so long. I rarely listen or read a book twice. However, the impact of this book was so great, that as soon as it ended, I started listening to it again. I think it's a little harder to listen to the book than to read it in hard copy. It's really important to view the numerous examples and illustrations as the reader is discussing them. Given the type of book it is, and the material being discussed, I think the reader does a very good job.

1 person found this helpful

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This is Neuromarketing 3.0👍

16 Years a go Christophe and Patrick, wrote a book it's called "Neuromarketing" sold over "200 thousands copies" this book was filled with cutting edge Neuroscience findings and other fields but they felt something more missing so they again start researching and finally Again Christophe and Patrick did a deliberate research and with their respective clients feedbacks Wrote this Book with good information to apply practically!

3 people found this helpful

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Sales Brochure Disguised as Audiobook

The author wants you to know that his methodology is better than the competition. He says this over and over. That's it.

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Overall it was good

Was referred this book from a person in my network. Neuro marketing anyone, anywhere, anytime. Lots of great information. Plan on listing again.

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Amazing

This Audiobook helped me realize a lot of opportunities I can apply in my job and marketing strategy. The book makes a lot of Auto-marketing at the beginning but then its fantastic. If you are looking to learn Neuromarketing without knowing anything of just a few of it this is the right book to start on.

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one of the most insightful book

This book should be apart of every leader and marketers toolkit. The resource available in this book is invaluable.

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    4 out of 5 stars

college study regurgitation of facts nothing usefu

college study regurgitation of facts and figures nothing useful. I've listened chapters and it's nothing but a drawn out college lecture

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Groundbreaking!

Great reading for anyone that wants to gain insight into customer's motivations, preferences, and decisions.
I am looking forward to creating adverts following the neuroscience approach.
Illuminating!
-Elio

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Great scientific info, hate the performance

I wanted to like this book, there are some parts which are really interesting. Hate the performance so I would have rather have the book itself instead of the audio which is rare for me

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  • Worayud Laisuwan
  • 03-24-21

Glorified own business promotion

Spend most of introduction promoting and self validation. The glaring issue is the story telling do not even follow what it preaches.

Can not even get a commited listen to even finished the book that was how persuasive the author was. My first one star review goes to this author.

2 people found this helpful