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Publisher's Summary

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.  

Your business is a calling. You've been called to serve a group of people with the products, services, and offers that you've created. People come into your funnels looking for a solution to their problems. By positioning yourself as an expert and learning how to tell your story in a way that gets people to move, you are able to guide people through your value ladder, giving them the results they are seeking. This is how you change the lives of your customers, and this is how you grow your company.  

Most people who put their products up for sale don't understand that their expertise is the key to actually selling the product. Your story, why you created this offer, and why you started your movement are what initially get people to convert and then continue to stay with you over time.  

Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone's health, grow a company, or more....

But only if you know how to get it into the hands of the people whose lives you have been called to change.  

Expert Secrets will help you find your voice and give you the confidence to become a leader....

Expert Secrets will show you how to build a movement of people whose lives you can change....

Expert Secrets will teach you how to make this calling a career.  

This audio product contains a PDF with supporting material, and the PDF is available to download. 

©2020 Hay House (P)2020 Hay House

What listeners say about Expert Secrets

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Good, but it’s totally different than the physical book.

This review is less about the content of the book and more about the audiobook not following the book AT ALL.
The audiobook says to read the physical book along with the audio, and even the Forward is different. The chapters have been chopped up with sections not found in the book and with sections from the book completely missing.
Not sure where the logic was on this one but Im lost.

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PACKED!

This book is NOT one to listen to on the way to work or while you’re showering. When you listen to this book you’re going to want to be sitting down with a notebook taking many pages of notes, then listening to it again. Don’t pass up an opportunity to learn from Russell, please!

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Truly a MUST READ if you're an entrepreneur

This book was amazing. For someone who hasn't read in years, it was amazing.

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Russell brunson's secrets trilogy is life-changing

I love that Russell reads his own books because it brings so much energy and depth of emotion that improves how you understand the concepts. His passion and the well-tried and tested strategies and frameworks have been amazing in shifting my mindset and unleashing my potential, and that of everybody that I have been able to impact.

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Expert Secrets is Life Changing!

If you use the strategies in this book and apply them to your business you will be able to take your business through the stratosphere!

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Great for understanding the perfect webinar

This was a great book for understanding the theory behind how a perfect webinar. I really enjoy the audible book as I probably would not have finished the book on my own.

The whole book is narrated by Russell Brunson which makes it that much more interesting to listen to. It's as if we're having a dinner with him.

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Must Read for anyone in internet marketing

Russell is a truly exceptional human being, dedicated to serving those he has been called to serve. His 'service' is truly exceptional through this book!

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Worth the listen!

Russell Brunson is truly an inspiration! This book is packed full of sales gems. While I listened to this, I also ordered the hard back copy of the book to read, highlight, review again. Use it as a reference and order his other books, too. He is very generous and packs whatever he does to the brim…the very definition of over-delivering. Thank you Russell for another awesome book!

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Great read! This was a definite value add

Loved it! Will need to read through a second time. Highly recommend especially for new entrepreneurs.

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A charismatic book that's full of frameworks!

People are out there passing off Brunson's frameworks as their own; I'm glad that I discovered the original material. Love that Brunson actually shared his secretes, tells you that he's trying to upsell you, and credits people. Wish I had read and implemented this book years ago!

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  • Amazon Customer
  • 02-14-22

Terrible 6 hour sales pitch for click funnels!

To be fair, there are nuggets of good stuff in this audio book but you've got to have dogged determination to seek them out.

From the off, I thought I had the speed setting dialed up as the narrator (the author, Russell Brunson) sounds like he's off his face on speed!

Typical in style from the USA, this book is presented in the, "I know it all, I'm the only solution, do as I say" style of business book ... except, if you have a brain, you'll soon recognise it for what it is ... just a marketing funnel for selling click funnels!

If you have a brain, don't bother, stick with more academic works that make you think rather than serving up a pre-made 'solution' ... if you want to learn from the same 'style and approach' as the Wolf of Wall Street then this is your reference material!

You have been warned!

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  • Anonymous User
  • 06-13-22

You will find what you are looking for and more

Russell is absolutely phenomenal. You may call him one of the very very few guys, I know in internet marketing that are actually legit. and his strategies, frameworks and tactics WORK.

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  • David Chuka
  • 09-17-21

Loved it!

There are just so many pearls of wisdom embedded in this audiobook. Can't wait to start applying them. Thanks Russ.

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  • tjm
  • 07-04-21

Way too preachy

Literally I mean. This guy is presenting a business book and is spending half his time quoting scripture. Stopped listening as I didn’t intend to buy a religious book! 😅

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  • dave
  • 03-15-21

simply brilliant!

Great great book and complete inspiration. if you are looking for genuine tips on improving your business Russell is the main man!

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  • pedram bakhtiari
  • 12-13-20

a legend

amazing book true entrepreneur his stuff changed my life his software changed my business what a guy buy all his things . it will only help you

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  • Tomas
  • 11-26-20

Amazing - can’t wait to get funnel hacking

I read traffic secrets first and had to listen to his other books. Already ordered dot com secrets.

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  • Amazon Customer
  • 11-02-20

Best book on story-selling

love the book. definitely recommended if you are selling anything online. Russell does an awesome job explaining the strategies and tactics.

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  • TheShopDetective
  • 10-14-20

Full of useful tools!

Extremely beneficial for anybody whos interested with marketing online, thought leadership. . . . .

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  • Brian Faulkner
  • 08-07-20

Everyone into marketing needs this book

Excellent information from Russell. Years of knowledge, and trial and error packed into this book.

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  • Michael
  • 08-23-21

Amazing!

Definitely a playbook that I will keep coming back to again and again! Thank you once again Russell.