Persuasion

Convincing Others When Facts Don't Seem to Matter

De: Lee Hartley Carter

Narrado por: Lee Hartley Carter

The secrets to persuading anyone, at work and in life, from a top communication strategist.

In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward.

So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that.

Among the counterintuitive secrets you'll learn:
* It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even them).
* Logic alone doesn't work. Stories and emotions are what move us most.
* When communicating in a crisis, our first instinct is almost always wrong.

Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.

*Includes a PDF of the Persuasion Plan Workbook

Lots of value in this book

I listen to a significant number of self-help, self-improvement, business, and non-fiction books each year. This one stood out to me. I see this book helping me with communication in many aspects of my life, especially with my business (I am a solopreneur), I am also a youth baseball coach, and travel ball parents can be the most challenging people on earth to communicate with. But, I'm also hoping to learn to better communicate with my loved ones and improve the understanding in my relationships.

step by step to a clear message!

Lee Carter's origin story reads like a marketing superhero. And, while we can't walk in her path to this point from her proverbial Krypton, she gives concise examples of the important moments along the way so that we can also be champions for our own cause. Well done Lee!

Great content but the author should not have narrated

Loved the content, stories, analogies and lessons however, you gotta hire a professional reader. The rate is so fast you need to slow it down to .8 or .7 to be able to understand the words clearly. The author does not articulate well and runs words together. Her speech is even slurred at times. That combined with speaking too fast makes it difficult to understand this book at normal speed. This is a good lesson that every author should NOT produce their own audio of their own books.

I dare you . . .

Start this riveting book and then just try to put it down . . . I dare you!

Extraordinary insights, very well explained.

Many times while listening to this book I found myself saying, “Very clever!” Or “Wow, that’s impressive!” There’s a lot of ground covered in the book, so I’ll be going through it a few more times to make sure I didn’t miss any of the precious nuggets of information contained within! Very valuable, practically applicable content, highly recommended.

Great perspective

Loved it! Read through entire book, then go back and do the work. This is not just informative, but gives you a plan to follow!

Enjoyable and actionable approach to getting your point across.

Lee Hartley Carter has made complex marketing strategy and behavioral science approachable, interesting and actionable. I highly recommend this book to those looking to get their point across, sell products/services and sway opinions in personal and professional situations.

Most useful book

It was a very informative book on how to get your point across to somebody by speaking their language, even if it means changing your point from exactly what you want to say to what will be best heard by your target audience. This book focused a lot in examples in the corporate world, but the points can be reformatted for yourself and personal relationships if that is your goal. I would highly recommend this book to business professionals, as well as doctors, therapists or other professionals that need to convey information to patients, or to anybody who is having disagreements with friends/family over politics or other “hot button” issues. It was an easy listen (it easily kept my attention), and not too long in length. I will be listening to this book again.

Persuasion

This book should be mandatory reading for all business owners,CEO’s,salespeople and anyone engaged in marketing. Excellent.

Excellent book!

Someone else should narrate. Lee knows the means and methods of persuasion. Absolutely insightful. My criticism is in the delivery. She does not use the powers of silence, tone and cadence in the delivery.