Regular price: $23.93

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they'll ever want: Little Red Book of Sales Answers. This is the legendary Jeffrey Gitomer, the world's #1 sales presenter and author of the inspirational 250,000-copy best seller Little Red Book of Selling.

This new book goes beyond anything Gitomer's ever done, offering 99.5 quick, fun-to-read, real-world answers guaranteed to make sense, and make money! You'll discover the best ways to leave voicemail...ask for appointments...start presentations...follow up...ask for the sale...respond to angry customers...earn referrals...Here are perfect answers for establishing rapport... improving humor and creativity... making cold calls... getting past gatekeepers... controlling phone conversations... overcoming price objections... recognizing buying signals... using the Internet... getting reorders... finding role models and mentors... becoming a better writer... picking the right contact software... ordering the right business lunch... creating stand-out proposals... setting goals... adding value in every possible way.

In your business, you can't afford to settle for the second-best approach. This book provides an extension of a successful brand by moving from a generic selling book to a book that gives a personal, practical guide to fulfilling your goals.

©2006 Jeffrey Gitomer; (P)2009 Simon and Schuster, Inc

What members say

Average Customer Ratings

Overall

  • 4.0 out of 5.0
  • 5 Stars
    26
  • 4 Stars
    13
  • 3 Stars
    9
  • 2 Stars
    4
  • 1 Stars
    3

Performance

  • 4.3 out of 5.0
  • 5 Stars
    21
  • 4 Stars
    6
  • 3 Stars
    6
  • 2 Stars
    1
  • 1 Stars
    1

Story

  • 4.0 out of 5.0
  • 5 Stars
    16
  • 4 Stars
    9
  • 3 Stars
    5
  • 2 Stars
    2
  • 1 Stars
    2
Sort by:
  • Overall

Nothing new

The big idea is work harder??? Do you need to buy a book to know that? It is entertaining but get a comedy book if that is what you want. I checked the author out and he has not been a salesman in 20 years. He is just selling himself. I'm not buying.

10 of 16 people found this review helpful

  • Overall
  • Performance
  • Story

Not worth the time I spent reading the book

What would have made Little Red Book of Sales Answers better?

The books needs to have a better attitude, answer questions in a straightforward manner and provide more useful content.

Would you ever listen to anything by Jeffrey Gitomer again?

No. I found the author (also the narrator) to be rude, disrespectful and off-putting. He repeatedly violates his own rules--he says say things that are different than your competitor, then presents trite material in his books. He says to be friendly, then he acts rather unfriendly to the audience. He says not to trash-talk others, then he bad-mouths people in the book. He says he does not like manipulation, then he gives you manipulative techniques. He says to have a great attitude, then he shows a bad attitude toward others in the book. This book was such a massive waste of time. If anyone sold to me like how he says to do in the book, I would kick them out of my office. The author through his horrendous behavior singlehandedly destroyed his own brand perception in my eyes over the course of this book. By the time it was over, I was so disgusted by the author that I have no interest in checking out any of his stuff. For a "sales trainer", the man sells himself very poorly.

How could the performance have been better?

He needs to be more friendly and respectful. When someone listens to you, they are honestly trying to get data to improve their lives and careers. The narrator is continually mocking and insulting, and deriding people. He completely failed in his responsibility as a teacher and comes off as arrogant and rude and insulting. Twenty minutes into the program, I was fed up with this guy. It was only my discipline to finish books once I start them that got me through this book.

  • Overall
  • Performance
  • Story

Invest in youtself.

I like this guy. I have listened or read most of his books. He has a get off your bottom and keep moving forward attitude.

  • Overall
  • Performance
  • Story

Majestic!!

One of the best I read. This is an excellent book that you need to read if you want to become a successful salesperson.

  • Overall
  • Performance
  • Story
  • Brett
  • United States
  • 12-05-12

Should be a MUST READ for all Management.

Would you recommend this audiobook to a friend? If so, why?

It gives both the reason why you need to do something and also what to avoid and what not to do. We were guilty of a few things and have now changes our sales strategy.

What was one of the most memorable moments of Little Red Book of Sales Answers?

PRICING - Enough with discounting. Yes, of course there is a discount if you buy quantity and if you have 50 outlets as apposed to 1. But all those prices have now been SET. So all accounts with 50 outlets getting 10 widgets pay the same price. "Our prices are fair but firm".

Have you listened to any of Jeffrey Gitomer’s other performances before? How does this one compare?

This is my fist audio, I have read a number of them.

Was this a book you wanted to listen to all in one sitting?

No

Any additional comments?

A must read for anyone coming out of academia and getting their first job.

  • Overall
  • David
  • Humboldy, TN, United States
  • 03-20-09

Gitomer is Great

Gitomer's forward style makes for easy but powerful understanding on how to sell. He is far above anyone else. His humor keeps you laughing at yourself. He uplifts the reader with practical application of understanding the sales process is based on relationship. He challenges traditional traditional thinking and encapulates a desire for salespersons to be the best. Along with practical application he motivates you to become the best that is possible -- to rise above the crowd. It means working hard, very hard as working smart.

2 of 5 people found this review helpful