Ca$hvertising

How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

By: Drew Eric Whitman

Narrated by: Johnny Heller

Length: 6 hrs and 17 mins

Publisher's summary

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you - and millions like you - to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?

Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses...and how you can use them to rapidly increase your sales, no matter what you sell.

In this audiobook, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:

• How to push your prospects' hot buttons in every ad, sales letter, or email - it's not hard to do once you know the secret
• Why developing your "USP" can leave your competition in the dust - it's the quickest way to instantly begin out-marketing your competitors
• Why you don't need a degree in business to create great ads - but there is one thing you must know or your ads will likely fail miserably
• How to develop a powerful ad-agency mind-set - what the pros know about consumer buying behavior and how you can use it to your advantage
• How to save $600 for every $1,000 you spend on ads - this idea alone is worth infinitely more than the price of this book...and you can start using it immediately
• The amazing five-second, no-fail headline test - chances are your ads, emails, websites, and other promotional materials fail this test every time
• How to install persuasive images in people's brains - learn how to direct how people think about your products and services
• Why people really buy your product or service - sorry, but it's not what you think
• How to write headlines that get read and get response - tons of examples you can "steal" for your own ads
• Long vs. short copy: Which is really best for response? Don't believe the lies!
• How to use the devilishly effective pyramid principal - lure readers into your ads by understanding human eyeball behavior
• How to turn ordinary words into copy that motivates, influences, persuades
• How to cause people to mentally demonstrate your products...before they buy
• How emotional words melt sales resistance like a red-hot knife through butter
• And much more

©2009 Drew Eric Whitman (P)2017 Vibrance Press

Great book

Wonderful book on marketing definitely helped me implement some new techniques when it comes to marketing my small business.

Highly recommended

This book is now a classic for advertising. so much insights into the advising world.

Great book! Very highly recommended!

Great! Loved it! Breaks everything down in an actionable way. I bought the physical book, too.

Amazing sales book

Not all the information was useful to me but in general, the whole book has great tips and knowledge to implement on your business.

Great book

Great book little outdated but still has great tips and tricks that are effective. More social media would be great.

Solid marketing and copy book

Very hands on, lots of exact examples, has value beyond normal sales people, lessons learned can be applied to any job where you need to convince an approver of your idea, product, service.

No brained for starters

This book was mentioned awhile ago from one of my business partners. The first time I read it I was impressed with the information provided. Then I decided to proceed to get the audiobook, so I can listen to it during my long travel, storing as much data in my brain as possible through repetition. I can honestly say, I use and remember maybe 60-70% of all the information, and I’ve had the advantage of doing so. I now listen to the audiobook or read the hard copy once or twice a year. Highly recommended.

Valuable information for B2C advertising

The information is extremely valuable for businesses selling to consumers particularly service oriented businesses serving local consumers. I was hoping to learn more on the subject of business to business marketing and advertising particularly online. Still if you sell to local consumers whether it's a service or a product you'll find a lot of useful information in this book. The author definitely knows his stuff.

Incredibly Informational

Absolutely loved it.

Incredibly Informational on the art of advertising.
Some parts felt a little outdated when he speaks about newspaper ads. Regardless of that, the psychology of why it works is incredible and makes so much sense.

Great copywriting book, Amazing Narration

I love the information in this book. It dives into insights from many of the greats. The narration makes it. Reminds me of a movie trailer, with a somewhat raspy, deep, entertaining voice.