Expert Secrets

The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice
Narrated by: Hank Bannister
Length: 6 hrs and 11 mins
5 out of 5 stars (1,416 ratings)

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Publisher's Summary

Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... 

But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

©2017 Russell Brunson (P)2018 Tantor

Featured Article: 20 Best Marketing Audiobooks for Conquering the Industry


Though it may seem effortless, behind every advertisement and promotion is an entire team of professionals making a series of choices in order to convey a given message or sell a particular product. Honing your marketing skills and learning insider secrets is a surefire way to reach people and make your voice heard at work and beyond. We’ve curated a list of the top 20 marketing audiobooks to help you master the ins-and-outs of the industry.

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Incredible, whether you use Clickfunnels or not

I am a now super fan for life!! I already read the Expert Secrets book, and I had to get the audio version as well!

Most books in the business/marketing space are very clearly a 200-300 business card and sales pitch for a higher-priced product or program. This book was definitely NOT that!

HIGHLY recommended for anyone looking to build an expert business!!

19 people found this helpful

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I waited a year .... and It was a MISTAKE

I waited a year to listen to this book because I had “other stuff” to read and learn since I’m a realtor and I’m so busy daily. I have 3 kids and a wife that works. I kept putting it off and finally, after 1 YEAR, I’ve read it. I’ve absorbed it. I’ve been INSPIRED by it. I’ve LEARNED.
And I’m immediately starting it again.

I can’t imagine how far ahead I’d be if I would’ve read this a year ago ..... so please don’t make the same mistake I did.

GET THIS BOOK. FOCUS ON THIS BOOK. ABSORB AND LEARN THIS BOOK.

AND WATCH YOUR LIFE CHANGE .... QUICKLY.

-Trevor, Louisiana Realtor and former Paramedic

15 people found this helpful

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Most Impactful book read since Rich Dad Poor Dad

To say this book changed my life is an understatement. This book completely transformed the way I look at being an expert. This is the best sales book and the best marketing book I've ever read. And I've read all the classics.

Russell Brunson shares the way he sells, which is by bashing limiting beliefs preventing the customer from buying. For the first hour of this book, Russell identifies and completely destroys every possible irrational limiting belief you could ever have to becoming an expert in your industry. By the time that is over, you have nothing holding you back and you feel compelled to get your message out.

After that he goes deep into how he sells, how he presents, and how he markets his expert business with great techniques that feel extremely authentic because he's all about perfecting how you tell your own stories.

I've finished 34 business, marketing, and self-development books over the past 10 months and this is top. The others are Rich Dad Poor Dad, Never Split the Difference, and Crucial Conversations.

This was my first deep exposure to Russell Brunson and his idealogies, and I was blown away.

DEFINITELY get this book!

30 people found this helpful

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This is one of the first books I recommend..

Expert Secrets by Russell Brunson is usually one of the very first go-to resources I recommend to anyone thinking about putting themselves and/or their business online. However, this isn't no just a book about building websites and email lists. This is a step-by-step blueprint on how to start a mass movement and build a brand based around your particular message and passion. Russel is the undisputed king of online marketing and strategy right now. Read (or in this case, listen) to this before launching a website or do posting another thing on social media. You'll be richer for it.

29 people found this helpful

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Sales Pitch For Other Services/Products

This book is about branding yourself and creating an online business. There is a small section about identifying your expertise by filling in this statement 'I want to teach people who ___ on how ___.' An example would be 'I want to teach people who are trying to lose weight on how to follow the keto plan without giving up carbs entirely.' Most of the book is about how to market yourself and create presentations/courses/etc. that hook people in. There is also frequent sales pitches for the author's other services/products.

18 people found this helpful

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Game Changer i want to High5 Russell!!!

I will listen to this Book once a month till everything in my head comes alive ! My Name is Eric Kaiser and mark my Words my book will be on this platform someday !

7 people found this helpful

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Amazing

Might be the most valuable business book I've ever read. It's especially useful if you are interested in making webinars. If not, I would still recommend the book to anyone because there are so many little nuggets of information that are incredibly useful.

6 people found this helpful

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Narrated by Russell Brunson would have been better

Great information, but it would have been so much more effective if he read the book himself. Because those of us that know his voice, it would have resinated even more. If Kevin Hart can read his book so can Russell Brunson

2 people found this helpful

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Russell Brunson Has It Going On!

Russell is so incredibly REAL & TRANSPARENT - about everything - but especially about creating his business from the ground up and he has documented the process and all the steps he has taken to get there so well that you can almost literally 'follow in his footsteps' and reach your goals IF YOU ARE WILLING TO DO THE WORK!
Who could ask for more than that?

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get this book if you are going to sell online

This book really explains clickfunnels and how to set up a online sales pipeline. I would highly recommend it, very informative, lots of details. . If you're going to sell online you should listen through this book.

I wish you the best in your life Journey

5 people found this helpful

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  • Jesús Gomis
  • 08-23-18

Great book to apply but it is difficult to follow

Difficult to follow the steps by audio, they are specific and it would be more clear if I had them on paper in front of me

3 people found this helpful

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  • Amazon Customer
  • 12-07-18

so detailed !!!!!

seriously get a pen n paper points are gone over fast but when broken n understood it's amazing... condensed gold

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  • Brian D
  • 12-02-18

Outstanding and highly relevant for bootstrappers

Great book. Zero fluff. All recommendations make sense. Time to get out there and do it.

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  • Bart Van Bos
  • 09-22-19

Waste of my precious time!

Although there are some valuable things mentioned in the book, readers can't deny that the book feels like another promotion vehicle for clickfunnels (and if you look online what clickfunnels is and you watch some of the youtube comments on it, you'll realise it's yet another sales spammer tool). I categorize this book in the charlatan genre "how to become a millionaire in one year". It's filled with highly manipulative nonsense, which is repeated over and over endlessly. Last but not least... it's all about the "execution" of sales... while adding value and having a good product is SO much more important.

Complete waste of my time... but I read it through as there are a few valuable things in there as well... but you'll have to swallow more bullshit then you might be willing to.

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  • Anonymous User
  • 01-22-20

Great ideas

This book is full of great ideas to build a community. Very practical. The end outlines a very American way of selling through seminars which I really hate but the techniques and story telling ideas can be transferred to general sales pitches and social media content creation. Well worth a read/listen

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  • MR D Shukla
  • 06-23-20

unexpectedly great book

didn't know what to expect reading this book but was super impressed with Brunsons approach

incredible read to understand funnels

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  • Marco S.
  • 12-26-19

Must read it! Could be your story! <br />

Great narration! You can learn the right way to become an entrepreneur in few days!

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  • jd101k2000
  • 11-22-19

Essential reading for online entrepreneurs

Great pace. Not too fast or slow. Gives you the tools to rock in the internet world

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  • Hasan Alobaidi
  • 11-21-19

Amazing book

You will learn a lot in this book I can't describe how good is this especially for online marketers
100% recommend it

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  • Anonymous User
  • 11-06-19

Some great nuggets in here

I once heard that if you can get one practical /actionable piece of advice it is worth the price of admission. Russell Brunson has condensed and clarified stratagies it has taken him 10 years to amass that I can immediately apply to my business. I have gotten enough nuggets from this to start a goldmine.

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  • Jessica
  • 07-15-19

Great but..

While there was a lot of solid knowledge making this book well worth the read, a little too transparent selling clickfunnels in later chapters.

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  • Dean Jones
  • 06-13-19

Fantastic Audiobook. Very inspiring.

Stumbled across this audiobook... and am glad I did. So much useful information... will have to listen to it again.

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  • Disele
  • 06-06-19

Outstanding.

This is GOLD.
This is the only book you need to succeed in online marketing. Russell literally holds your hand and guides you carefully with a well thought out plan on how to prepare and execute. I've read some books but this one tops them all. it's one of those books u really need to revisit once a month.
Thank you so much, Mr. Bruson, for this kind of knowledge there's no price tag.. this is priceless.

The Narrator.
Wow. I felt like you were here with me talking to me one on one. You kept me listening and energized. Thank you.

Highly recommended. This is a must-have. period.

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  • Sakshi Dez
  • 12-03-18

The best business strategy book I've read!

I loved the strategies of the perfect webinar and the funnels soo much! this is one book that gives you tangible tools to build your business. Russel is enigmatic! He completely unfolds and reveals the secrets makes it soo easy to follow! love every word in this book.. worth re-reading at least 5-6 times to understand all the nuances!

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  • Cameron
  • 11-17-18

ONE OF MY FAVOURITE BOOKS!!!

I never used to like Russel, I thought his selling style was naive and that he was in the business of selling to desperate impressionable people. But once I said screw it (through his careful retargeting of my viewing habits on youtube) I picked up dot com secrets, since then I’ve been hooked. This book idles not disappoint!

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  • Mark Lim
  • 08-25-18

Really good value, nice story, and easy to consume

Really liked this, Russell explains everything really well and the contents in this book alone is very valuable

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  • Anonymous User
  • 07-28-18

A no brainer book MUST READ!!

Russell Brunson is a master teacher and this book is a no brainer for anyone who wants to take their marketing to the next level. Listen to it 2,3,4 or more times. Practice what he says and watch your business explode.

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  • Anonymous User
  • 12-30-18

Hated the narrator

‘Secrets’..... not really. Content was o.k.
If you’re thinking of purchasing, don’t, use your free audible credit and purchase something worth money.

1 person found this helpful

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  • Book lover
  • 03-13-19

DISGUSTED! Pro-HITLER conman.

DISGUSTED! Pro-HITLER comments x 2 a an hour in.
Bigots have nothing to teach me that I want to learn.
What a conman. No secret.—did not expect any) Basic sales techniques you can read about anywhere. He suggests the very pushy sales form which over valuing the content x 10 times in price before offering it an -10 times the price that I always view as the mark of a scammer and back off from, and purchase from people who don't come across as scammers.
Oh, then there in the urgency and scare-city, if you don't buy now you can't get it—the other mark of a scammer. Again, I buy from the people who don't use scam techniques.
Sexist overtones. Example of a man who wants to earn enough so his wife can leave work, because it's manly. No mention of if the wife want's to leave work—it's all about him, not her feelings—Yuck!
The performance was fine. I gave the narrator one-star for accepting work form this conman, or being able to speak positively of Hitler without gagging in repulsion.

1 person found this helpful