
All Marketers Are Liars
The Power of Telling Authentic Stories in a Low-Trust World
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Narrado por:
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Seth Godin
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De:
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Seth Godin
Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.
This is a book about doing what consumers demand; painting vivid pictures that they choose to believe. Every organization, from nonprofits to car companies, from political campaigns to wineglass blowers, must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.
Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod.
But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.
This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.
©2005 Seth Godin (P)2005 Audible, Inc.Listeners also enjoyed...




















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Rivetting Listen - highly thought provoking
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Where does All Marketers Are Liars rank among all the audiobooks you’ve listened to so far?
One of the bestWhat was one of the most memorable moments of All Marketers Are Liars?
Seth really breaks down the concept of why people buy.If you were to make a film of this book, what would be the tag line be?
telling stories for avid buyersSeth is an Icon
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Would you say that listening to this book was time well-spent? Why or why not?
Seth has great advice in this book, however the overall experience was distracted from his pausing and swallowing. Buy the book instead. In a matter of about an hour Seth could have easily edited the audio with freeware or hire an ELance pro to edit the audio for him. This would make the whole "story" more enjoyable.What could Seth Godin have done to make this a more enjoyable book for you?
Use Sound Forge to download free audio editing software and edit out the swallowing. It is completely unprofessional.How did the narrator detract from the book?
SwallowingSwallowing heard at 20:14 chapter 1
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It doesn't matter if you're a buyer or a seller, you will never be able to see a product the same way.
A book that will open your eyes
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Insightful
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Authentic and Straight to the Point
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he goes through the early days, to the "golden age" of marketing, and the modern changes and power of marketing and "telling a story".
I'm ordering the rest of his books. It's changed my mindset about marketing. This audiobook spawned what I think are going to be very profitable ideas and approaches to marketing. Time will tell, but overall a great insight.
A must read
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About elite marketing, creating story, and make it to spread and sell.
Loved it.
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filled with examples
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a fresh look...
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