Scientific Advertising

By: Claude Hopkins

Narrated by: Ty Carthage

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.

Public Domain (P)2015 Tridb Audiobooks

Good info but needs to be updated. Found it would

Would be easier to understand in the 1960s. Some words are not used these days.

Still Relevant, Lazy Recording

Remarkably relevant to modern life, despite being written over 100 years ago. However, the production was marred by numerous unedited mistakes.

Great with some minor audio narration editing faults

Fantastic book, but there were some spots where the narrator made obvious mistakes, had to stop himself to repeat certain lines, or repeated certain words or phrases by accident. You'd think the audio engineers would've proofread and caught these before the book was ever published on Audible.

I'm curious if the other later narrated versions of the book were released on Audible to address these faults.

Thankfully, the content is superb enough to make up for these shortcomings.

Dated classic with a less than desirable orator

While the lessons written about in this classic advertising book are worth hearing, the methods and emphasis are simply too dated to be a mandatory read for any advertising professional.

Also the performance of the reader is not only drab but almost unprofessional. There are stumbles and miscues throughout.

Find the lessons within this book on google and don't waste your time nor money on this audible book.

Not very useful for today’s marketing world

It serves the purpose of providing the very basic principles of marketing, but uses examples from 100 years ago.