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Publisher's Summary

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs.

In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

You'll also discover the universal hidden structure behind all persuasive copy; how to avoid the most common copywriting mistakes; a simple technique for writing copy that's easy to read; how to write powerful short copy for social media; sample headlines, bullet points, and openings; and much, much more! How to Write Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

©2016 Ray Edwards (P)2019 Tantor

What listeners say about How to Write Copy That Sells

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Buy the print or kindle version. The narration is trash.

First of all, I appreciate the author’s expertise on the subject matter. I’m grateful that he went to the trouble to share his trade secrets to other writers. I have great respect for this book, and it is the best instructional/guidance book I have read so far on copywriting. That being said, the random, strangely long, and ill-timed pauses in narration nearly caused me to collapse in a frothy hate seizure. 10 minutes in, with my blood pressure soaring, I had to buy the Kindle version. Please do not waste your money on the audible version of this particular book.

10 people found this helpful

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This book should be called "How to Launch Anything

A handbook for digital marketers for sure! This is the best and most actionable book on copywriting.

4 people found this helpful

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Must Buy

Any copywriter or marketer must read this book! You can pay thousands for a copywritting course for the amount of value this book brings! Thank you Ray Edwards!

2 people found this helpful

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Looooads of great and actionable information

The book is totally full of great information and is structured well. The only issues I have is that the material most likely better suited for a physical book, and that the summaries at the end of each chapter often feel like a faithful repetition of the chapter itself.
But all in all still a clear recommendation!

2 people found this helpful

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A must have Resource for everyone

There are some books you just breeze through, and then some whose pages get torn, have coffee spills, bookmarks, highlights and all sorts of tags. This book is definitely the latter. What you should do is bookmark all the summaries at the end of each chapter so that way you can jump to it every time you write copy. Another thing you must do is listen attentively for books the author references or recommends, just go buy them. I just bought "Influence" by Robert Cialdini. Great authors reference other great authors, so thanks Ray for that. Lastly if you run a business, buy this book for every employee, writing copy is not just for the sales & marketing departments, you need to get everyone in your organisation involved, your emails and communication with the world will be vastly improved, and so will the balance in your bank account. Thanks Ray

1 person found this helpful

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Perfect book to learn this business

I really enjoyed all the techniques this book had to offer. The author is a great teacher.

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Straight to the point

As a beginnier, I loved this. I'm an entrepreneur learning that it's one thing to provide a product/service, marketing it is a whole other thing. This book was easy to listen to, in an understandable format, laid out plain and simple, didn't overcomplicate the subject matter and managed to put a lil church in it. I'm about to listen to it a second time ahead of a big launch. Lots of the material will work as captions and posts on my blog. 5/5, highly recommend.

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Great copywriting book

I recommend this book highly. If your writing copy it’s a must have. Ray breaks it down so a 5th grader can understand it.

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GREAT INFORMATION

this book has great information. Concise and I am working on the techniques for my client.

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Exceptional Reference Book

Great book well read. However it's not the best book for audio consumption. it's full of lists, checklists, and items you will want to reference while writing, You'll want a hard or digital copy. Audio makes a great reinforcement or overview, but this is a reference book you'll want to return to.

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  • Rymel
  • 05-28-21

World class!

The information shared in this book are absolute gold. it's easy to implement straight away.

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  • A Pearce
  • 05-15-21

Brilliant

Direct, clear, great chapter summaries. Really enjoyed this book will be a reference text for my business.

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  • Bryan Harkett
  • 03-05-21

So many ideas

This has helped so fluffing much, I've got ideas or ideas. I will definitely be re-listening to thix again and again

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  • Shah Mohammed Shabab Tahsin
  • 02-27-21

I don’t write product reviews but this!

This man is very good at providing a fundamantal map and guidance process for content marketing copies.I am genuinely hooked to the career of a copywriter.

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  • Ovidiu Vidu
  • 09-29-20

i strongly recomand it!

i love the fact that it gave me confident advices that work in any market

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  • Anonymous User
  • 09-24-20

Packed with useful, useable info from the start.

This book contains a ton of value for anyone starting out in e-commerce.

Pretty much zero waffle or up-selling - refreshing for this genre.





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  • Anonymous User
  • 01-20-20

loved every word. thank you

this book will change your ability to write ads. it will open your eyes to something that was always in front of us, movies for example, and how we can use it for our advantage. enjoy

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  • Anonymous User
  • 11-30-21

Useful for small business owners

I found this audiobook overall helpful.
I liked that it was not too long and got to the point. I found it informative especially because I do not come from a background of copywriting marketing or communications. as someone who relies on themselves to do a lot of tasks in their own business I found this book useful.

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  • Anonymous User
  • 02-12-21

Fantastic guide to writing great copy

I liked Ray’s voice, authoritative in a guiding way- like a shepherd.
There were many examples to get a novice entrepreneur like me started and excited about copy writing.
I can’t wait to make great changes in people’s lives. As a reward I will buy myself a real pearl necklace thanks to Ray’s pearls of wisdom. Dr Masi.

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  • Jonathan L
  • 10-06-20

Full of practical and informative advice

Jam packed with key tips and many examples that you can implement right away. Recommended for all those wishing to learn more about copywriting.

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  • Bradley
  • 09-29-20

Selling insights

Really enjoyed the book and as a consultant I write copy all the time but have not been trained in marketing. This book has helped with insight into the topic

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  • Kindle Customer
  • 05-28-20

great book

this is a great book. the narrator does a great job to make it feel human and the tips in here a real quality tips that everyone can use. it's like he said: copy is sales in an ad

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  • Nicole Brown
  • 05-16-20

Sales advice that won’t disappoint

Copy writing has always been the scariest part of business to me. After listening to this book I am not only motivated but excited to see what I can come up with.