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UnMarketing, Second Edition
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Publisher's Summary
UnMarket to build trust and make lifelong customers!
In 2009, Scott Stratten and Alison Stratten wrote the best-selling UnMarketing: StopMarketing, Start Engaging and began a journey that would take them around the world, sharing their message of engagement with corporations, entrepreneurs, and students.
They are now back with this second edition, because everything has changed and nothing is different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today.
For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself.
UnMarketing includes the latest information on idea creation, viral marketing and video, marketing to millennials, authenticity, transparency and immediacy, ethics and affiliates, social media platforming, unPodcasting, word of mouth, customer service, consumer advocacy, and leadership, with examples of what to do and what not to do from small business right up to worldwide corporations, in areas such as real estate, travel, service, retail, and B2B.
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Overall5 out of 5 stars
- Anonymous User
- 07-05-19
Total MUST READ!!
If your starting your own business, already own a business, seen a business before or have a heartbeat, I totally recommend this book. The information inside can only be described as WOW!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Rebecca C.
- 01-20-19
Perfect
Love the way Scott and Alison continuously encourage authentic engagement, regardless of the medium, while stressing the importance of the customer experience.
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Overall2 out of 5 stars
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Performance3 out of 5 stars
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Story2 out of 5 stars
- Attila Hardy
- 11-30-18
NOT for digital marketers!
If you know a little about online marketing already this book will bore you to death. The content was so basic to me as a marketer that I couldn't even finish the entire book.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- goat in boston
- 08-06-18
Easy to follow & understanding Marketing tips
The book presents Marketing concepts that are easy to understand & follow. They seem common sense, which explains why it's easy to follow. The main thing to take away, is to implement what you've read/heard!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Kelly A. Lennon
- 06-11-18
The best Un-book I ever Un-read
I loved this audiobook. I’m going to treat it like a reference manual and listen to it on a regular basis - especially before Trade Shows and new-business pitches The advice is spot on and the anecdotes are hilarious. I reference it to often, my colleagues are getting tired of hearing “Scott Stratten says...”.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mollie
- 05-28-18
If you don’t get this book; you’ll die.
Well, maybe not, but I bet that got your attention. This book is amazing. So full of little gems and I can’t wait to listen to it again and take more notes!
0 of 1 people found this review helpful