The Wizard of Ads

Turning Words into Magic and Dreamers into Millionaires

By: Roy H. Williams

Length: 4 hrs and 41 mins

Publisher's summary

Turning Words into Magic And Dreamers into Millionaires.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

multiply the effectiveness of your advertising

understand the tug-of-war between intellect and emotion

plant a mental trigger in the mind of your customer

create totally new concepts from combinations of old ones

see the opportunities around you- avoid the danger of overchoice

escape the need to advertise "Sale! Sale! Sale!"

find the genius that hides within you- receive the best others have to give

focus your advertising, your business, and your life

Along the way, the Wizard will:

share the power of encouragement

talk to you about your Ruby Red Slippers

make you understand how lucky you are

show you how to avoid the mistakes that others have already made

convince you of the need to rest.

©1998 Roy Williams (P)2000 Roy Williams

If you have a hard time hearing don't waste your time

The content was very good, but the background sounds and music were unnecessary. If you have a hard time hearing this book is very frustrating to listen to. It is very difficult to hear what the narrator is saying when the background noise is just as loud as they are talking. Buy the book if you really want to get the messages in the book

Unexpected & Amazing Insights From A Master

This was my first purchase off Audible.com. I never heard of Ray H. Williams before. However, as a required resource to achieve one of my goals, I have decided to give it a try and buy “The Wizard of Ads”.

What a good decision this proved to be. While it’s style is very different from mainstream copywriting teachers like John Carlton and Dan Kennedy, I have learned in four hours more usable insights about copywriting, sales & marketing than I can usually learn in a 3 day seminar.

The second part of the book was almost entirely about designing the right life philosophy. I wasn’t really expecting for this, but the insight brought by Ray confirmed many of my beliefs and made me reconsider a few key notions I had about life.

The final lesson, the “Letter to Garcia” was brilliant. The essence of this small essay is that the key of success is focusing on one thing and doing it, without further excuses. The reason why most people lack success is because of the countless reasons & excuses they find just not to do a single task if it’s not to their liking.

Now I’ve bought Secret Formulas of the Wizard of Ads and I’m looking forward to see what further wisdom Ray can teach me. I highly recommend “The Wizard of Ads” to anyone looking for a crash course in advertising & sales mentality and how to succeed in a changing world.

Be the kind of men who can “deliver the letter to Garcia” and nothing in this world can stop you from achieving your dreams.

Wise Wizard of Ads

over two years, I've purchased 300+ business and self help books from audible. BY FAR this has been the most audio appealing book I've bought. The fact that the advice and pointers are revealing makes this book even better.

I hardly write reviews nor rate, but for this book I did. No B.S.

Meh ...

What disappointed you about The Wizard of Ads?

The book is using sound effects that get in the way and make listening in the car a challenge. With all the sound effects, the book tries to be cute and fails. And that while the book itself says not to be trying to be cute, but rather be clear with your communications.
Also, the book seems to be written for consumption in the 50s or 60s.

Would you recommend The Wizard of Ads to your friends? Why or why not?

I would not recommend this book as it feels outdated and hard to listen to.

How could the performance have been better?

Remove the sound effects, or push them more in the background.

You didn’t love this book... but did it have any redeeming qualities?

About 5% of the messages in the book were useful or at least a useful reminder.

Any additional comments?

I would not have purchased this book, had I known and understood its challenges.

So happy Roy was reading this audiobook!

As a student of the author, I really understood this book. As he teaches in person, just like he teaches you as he reads the book to you.

So many unique ways he teaches you to advertise and he often gives you several perspectives so the reader understands exactly what he is talking about. Highly recommend this to anyone in branding, marketing, digital advertising, so many other niches this book will fit right into.

incoherent hodgepodge

it would be almost impossible for me to overstate how bad this is. it's a disconnected, hodgepodge of information. no structure. the dramatization was absolutely horrible; it made the incoherence even worse! what producer signed off on this?! There were a few good points. very few. easy to miss amongst the inane babbling.
skip this and read "Building a Story Brand" by Donald Miller instead.

The audiobook is nightnare

The sound effects which are SO unnecessary makes it so annoying. Just read the book or find an audiobook without loud, goofy, obnoxious sounds.

The best marketing book ever

I have no idea who this author is, but he's a pure genius. Both in the style of writing this book and in the wisdom. I have listened to it 4 times now and will continue to memorize the secrets to advertising. Worth millions.

wow - enlightenment for leaders

what a delightfully book- the stories are told well. The effects are great and work with the stories. The historic references are excellent and make you proud of how far we have come as a nation. Think about the good in everthing and learn from every situation. enjoy it

This is a great resource for any marketer

This is a great resource for any marketer. The orator makes this adventerous and fun.

Loved it!

An incredibly funny, witty and inspiring book that will help you see the world with fresh eyes. Whether you're a copyrighter, a salesperson or a business owner - this book will be like gold dust to you. It goes way beyond other books covering these topics, touching on subjects such as ethics, spirituality, and even romance. The audiobook presentation of the book is also one of the best I've heard. Narrated by lively professional actors and brought to life with sound effects and music. Don't hesitate to purchase this book. You won't regret it.

True wizardry

Move over Harry potter this guy is a true wizard... Of words and clever thinking

Creatively written and engaging. Will make your mind wake up in areas you didn't know you had...