The Wizard of Ads

Turning Words into Magic and Dreamers into Millionaires

By: Roy H. Williams

Turning Words into Magic And Dreamers into Millionaires.

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:

multiply the effectiveness of your advertising

understand the tug-of-war between intellect and emotion

plant a mental trigger in the mind of your customer

create totally new concepts from combinations of old ones

see the opportunities around you- avoid the danger of overchoice

escape the need to advertise "Sale! Sale! Sale!"

find the genius that hides within you- receive the best others have to give

focus your advertising, your business, and your life

Along the way, the Wizard will:

share the power of encouragement

talk to you about your Ruby Red Slippers

make you understand how lucky you are

show you how to avoid the mistakes that others have already made

convince you of the need to rest.

©1998 Roy Williams (P)2000 Roy Williams

Informational

I thoroughly enjoyed the book, and the plethora of noteworthy quotes. But the added sound effects distracted from the valuable content, particularly when listening at 2x speed and above.

The best marketing book ever

I have no idea who this author is, but he's a pure genius. Both in the style of writing this book and in the wisdom. I have listened to it 4 times now and will continue to memorize the secrets to advertising. Worth millions.

Hook em and have em whipping out their credit card

this book is amazing if you want to sell anything to anyone I have them falling all over themselves to buy it from you this is the book to read

Still valid in 2019

Many points in this are timeless. It’s a book I plan on re-reading many times.

Unexpected & Amazing Insights From A Master

This was my first purchase off Audible.com. I never heard of Ray H. Williams before. However, as a required resource to achieve one of my goals, I have decided to give it a try and buy “The Wizard of Ads”.

What a good decision this proved to be. While it’s style is very different from mainstream copywriting teachers like John Carlton and Dan Kennedy, I have learned in four hours more usable insights about copywriting, sales & marketing than I can usually learn in a 3 day seminar.

The second part of the book was almost entirely about designing the right life philosophy. I wasn’t really expecting for this, but the insight brought by Ray confirmed many of my beliefs and made me reconsider a few key notions I had about life.

The final lesson, the “Letter to Garcia” was brilliant. The essence of this small essay is that the key of success is focusing on one thing and doing it, without further excuses. The reason why most people lack success is because of the countless reasons & excuses they find just not to do a single task if it’s not to their liking.

Now I’ve bought Secret Formulas of the Wizard of Ads and I’m looking forward to see what further wisdom Ray can teach me. I highly recommend “The Wizard of Ads” to anyone looking for a crash course in advertising & sales mentality and how to succeed in a changing world.

Be the kind of men who can “deliver the letter to Garcia” and nothing in this world can stop you from achieving your dreams.