Snow Leopard

How Legendary Writers Create a Category of One

By: Category Pirates, Nicolas Cole, Christopher Lochhead, Eddie Yoon

Narrated by: Jason DeFillippo

Length: 7 hrs and 26 mins

Publisher's summary

Legendary writers, the ones who stand the test of time, create a category of one.

They’re snow leopards.

Snow Leopard is the first writing advice audiobook ever made through a Category Design lens. Inside, what you will not find are a bunch of nose-picky suggestions for how you can make your writing “better.” There will be no talk of comma placement, grammatical correctness, or a recap of Joseph Campbell’s The Hero’s Journey.

Instead, you will internalize a completely new way of framing your ideas, stories, and insights to reach and resonate with the most people possible. Written by the world’s first “business writing band,” Category Pirates—made up of Christopher Lochhead, Eddie Yoon, and Nicolas Cole—Snow Leopard shows you how to create a category for yourself, master the art of obvious and non-obvious content, monetize in new ways, and enjoy a lifelong career of independence, creative freedom, and exponential financial upside.

In decades past, David Ogilvy, Gary Halbert, Leo Burnett, Gary Bencivenga, Al Ries, Jack Trout, and many more master communicators have all written about the psychology behind how messages spread. Snow Leopard builds on their work, and along with dozens of new insights and frameworks, roots this thinking in the digital age.

In this audiobook, you will find:

• The content pyramid: A proven framework for becoming a differentiated creator or curator.
• Writer business models: A comprehensive guide breaking down all the different ways writers and creators can monetize their work in the digital age.
• Content marketing opportunities: An insider’s take on why the growing content marketing industry is becoming more and more saturated (and the opportunity this creates for you).
• The art of fresh thinking: A timeless framework for ensuring your ideas are original, unique, and highly differentiated.
• The power of a POV: A new way of thinking about “scaling yourself” on the Internet–and why you never want to be a “better version” of an existing thing.
• Quick guide to languaging: A never-before-shared model for inventing new language to get ideas to “stick”—and the unfair advantage this creates.
• How to write a book that scales: And dozens of insights from the world’s largest non-fiction study of business books, reverse-engineering books that grab people’s attention from books that flop.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

©2022 Category Pirates (P)2023 Category Pirates

Category King

This is hands down one of my favorite books. It's a gem that I feel will help people be more successful in business and in writing.

Great book!

Be different. Own your category, a great book for thinking better. Definitely recommend to anyone who’s a writer or creative.

Good but profanity doesn't win smart listeners

First, the general content is great, but as another reader mentioned, it is not a new book as much as it is a packaging of the modular mini books which the authors have made available through their premium substack subscription. Thus, if you haven't read the mini books - look at the back cover on the Amazon page to see what's included - then this will be fairly high value content for you. However, if you have read the authors other works, then this will be marginally valuable to the degree you needed a refresher.

Second, the author's references to other books as examples often includes books from the category which use an expletive in the title. While this may not be frustrating to the eye, it is extremely frustrating to the ear for those who do not appreciate having to hear expletives when listening. While expletives may not seem offensive when watching a television show or movie or in a novel's dialogue, they can be extremely offensive in several other settings where you might be listening to a book on your own or with someone else. The authors would have been better served to have had the narrator instructed to bleep out the expletives - just like they are on the title of those books.

In sum, the content - minus the off-putting language moments which hinders my recommending to certain colleagues - is worth knowing and applying. The all in one nature of this book versus several mini books is great, but just know that it can be found elsewhere from the authors if you look.

A fresh take brought down by hacky self-promotion

The book's approach to lambasting conventional, generic marketing and social media content is refreshing and valuable. However, the constant self-promotion and self-references significantly detract from the educational content. By the time you get halfway through the book, you will be sick and tired of hearing about "category pirates" and what "pirate Christopher" has accomplished in his life. We get it. You want to invent new languaging and hope it catches on, just like what you talk about in your book. I don't see it happening in this case though, guys.

Almost Same Content As “21 Laws of Category Design” Book

There are many passages that are copy and paste from the author’s other book titled “21 Laws of Category Design”. I read the other one first, which was great, but wasted my money on this one since it’s repetitive and verbatim in many spots. I suggest you read one or the other, but not both.

Must Listen/Read Book for Creators and Marketers

This book really lays out the most important details in becoming a legendary content creator. It also shines bright light on the marketing industry (which I am a part of) and its real failures in content. It's a must read if you want to be a writer, content creator, change the world, make a living or use content for marketing your business.

I feel this is literally the entire United States right now, but thats another discussion.

The only drawback. There are three authors so the narrator refers to them as "pirate christopher". Pirate etc...
It's not bad enough to take away a star, but for some reason it really bugs me.
The content is legendary enough to look past that.