Jonah Berger
AUTHOR

Jonah Berger

For more details see: jonahberger.com

Jonah Berger is a Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, teaches Wharton's highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Berger is the bestselling author of multiple books including Contagious: Why Things Catch On (hundreds of thousands of copies are in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior.

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Best Sellers

    • Contagious

    • Why Things Catch On
    • By: Jonah Berger
    • Narrated by: Keith Nobbs
    • Length: 6 hrs and 50 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 3,717
    • Performance
      4.5 out of 5 stars 3,189
    • Story
      4.5 out of 5 stars 3,165

    Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

    • 5 out of 5 stars
    • I will read it again!

    • By ANDRÉ on 04-28-13

    Regular price: $20.99

    • Invisible Influence

    • The Hidden Forces That Shape Behavior
    • By: Jonah Berger
    • Narrated by: Keith Nobbs
    • Length: 6 hrs and 58 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 294
    • Performance
      4.5 out of 5 stars 265
    • Story
      4.5 out of 5 stars 263

    Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....

    • 1 out of 5 stars
    • Confused and Disappointed

    • By Nathan on 07-28-16

    Regular price: $20.99

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