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Publisher's Summary

Write well to sell big!

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this audiobook, he shares his step-by-step formula so everyone can write letters that will nail the sale. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©1990, 2000, 2006, 2011 Dan S. Kennedy (P)2019 Simon & Schuster Audio

What listeners say about The Ultimate Sales Letter, 4th Edition

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king of the Pitchman

This is the sales letter. if nothing else web site book then. letter Hustler's hustler.

3 people found this helpful

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Makes me Want to Order a Physical Copy!

This book is an absolute essential when studying copy and implementing copy into your business. I believe this book can be used like a reference and text book several times through out the year when writing copy. I want to buy the physical copy now.

3 people found this helpful

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Timeless!

Having the wonderful experience of working directly with Dan as a student and meeting with him personally in Hudson, Ohio over a decade ago. I can say he was one of the best. You liked him or you didn’t. But, one thing is for sure... you couldn’t refute his strategies. Superb audio book.

2 people found this helpful

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Fantastic!!! Packed Full of Action Steps

Dan Kennedy was a master. Even though we have just lost him, his work lives on. The Ultimate Sales Letter is one of those must have books for all sales and marketing professionals. If you are a business owner, then that is you. Get your copy today and start profiting more now.

Mark Bowser
Author of “Sales Success” with Zig Ziglar

2 people found this helpful

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Warning.. This book will amass you fourtunes...

so many value bombs in this book I don't know where to begin. Honestly if you want to know more about copywriting and how to make an effective sales letter this book is the book for you!!

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Too outdated to be worth the time

I was expecting information I could use in email sales letters and sales funnels but this was soooo outdated they were talking about lumpy mail. I am a Dan Kennedy fan but this book needs a 5th edition to be anywhere relevant in today's marketing world.

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a bit outdated

I'm sure the advice is still valuable and can be applied to online media, but overall this book would have been way more valuable 15 years ago.

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Very impressed with the practicality of the method

I finished the book in less than a week. I love how dan managed to grip the audience in this book. Will definitely be listening to it again and buy the hard copy.

3 people found this helpful

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The Master of Direct Marketing Never Disappoints.

The Late Great Dan Kennedy...A One of A Kind. The Wealth of Knowledge Him and His Team Have Left Us In His Writings and Other Resources Are Remarkable Assets to Discover..

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The Holy Bible of Breakthrough Sales Letter Writing

Buy this book. Read it, then read it again. Then you will know what it’s like to learn directly from a marketing God—and profit like one!

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  • Yongo
  • 09-21-21

Every Copywriter Needs to Read This Book...

Every Copywriter needs to read this book many times over.

Dan S. Kennedy takes what many people over complicate and boils it down into easy to implement action steps.

He's a master at distilling what's important and gets the most bang for your time, effort and buck.

Read... and then re-read many times!

  • Overall
    5 out of 5 stars
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  • Nasierodeen
  • 12-16-20

Must Have Book

I absolutely loved this book. It really shows you how to sell your ideas in a useful manner that makes sense. This guy is Master at copy

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  • D. Burdon
  • 04-27-20

Book doesn’t age well

The book was probably great before the Internet took of. It contains many dated references and sales method that don’t keep up to date with today’s world.

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    3 out of 5 stars
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  • Jealous Andy
  • 01-09-20

Some good advice, but trying to sell during

Great advice, but the author tries to sell other books, courses, resources and business partners throughout. Feels like I've just bought an advertorial/ebook.

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  • Tevin Gongo
  • 11-21-19

The Ultimate Sales Letter reviewed by Tevin Gongo

Really good introduction to copywriting. As a marketer, I know that I can stand out even more if I can add this particular skill. I like the practical approach Dan Kennedy takes with that book. I feel like I'm in a better position to produce more efficient sales copies. I vividly recommend this book.

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  • Anonymous User
  • 10-04-20

Awesome Book for a Biz Owner

I really liked this book. It was very interesting. Although I had learnt it's concepts prior to listening, it reinforced the ideas and the reasoning behind everything. Importantly, it showed how important a sales letter is. whether it be online or offline.