The Ultimate Sales Letter, 4th Edition

Attract New Customers, Boost Your Sales
Narrated by: Matt Cartsonis
Length: 4 hrs and 45 mins
4.5 out of 5 stars (70 ratings)

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Publisher's Summary

Write well to sell big!

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this audiobook, he shares his step-by-step formula so everyone can write letters that will nail the sale. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©1990, 2000, 2006, 2011 Dan S. Kennedy (P)2019 Simon & Schuster Audio

What listeners say about The Ultimate Sales Letter, 4th Edition

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king of the Pitchman

This is the sales letter. if nothing else web site book then. letter Hustler's hustler.

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Worth while listen.

This book definitely has some good content for any aspiring copy writer. If your a professional copy writer then you probably have already read/listened to this book and/or are aware of much of the content within however, I would suggest giving it a listen none-the-less as you may add some new little tricks and trades to your arsenal. Lastly, I would recommend this book to anyone in sales in general as you are certain to pick up some useful components that can and probably will, increase your sales if utilized.

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Makes me Want to Order a Physical Copy!

This book is an absolute essential when studying copy and implementing copy into your business. I believe this book can be used like a reference and text book several times through out the year when writing copy. I want to buy the physical copy now.

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Really great reading by Cartsonis

I enjoyed listening to Cartsonis as much as I enjoyed all the helpful steps outlined in the book.

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a bit outdated

I'm sure the advice is still valuable and can be applied to online media, but overall this book would have been way more valuable 15 years ago.

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Timeless!

Having the wonderful experience of working directly with Dan as a student and meeting with him personally in Hudson, Ohio over a decade ago. I can say he was one of the best. You liked him or you didn’t. But, one thing is for sure... you couldn’t refute his strategies. Superb audio book.

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Fantastic!!! Packed Full of Action Steps

Dan Kennedy was a master. Even though we have just lost him, his work lives on. The Ultimate Sales Letter is one of those must have books for all sales and marketing professionals. If you are a business owner, then that is you. Get your copy today and start profiting more now. Mark Bowser Author of “Sales Success” with Zig Ziglar

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Very impressed with the practicality of the method

I finished the book in less than a week. I love how dan managed to grip the audience in this book. Will definitely be listening to it again and buy the hard copy.

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  • D. Burdon
  • 04-27-20

Book doesn’t age well

The book was probably great before the Internet took of. It contains many dated references and sales method that don’t keep up to date with today’s world.

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  • Jealous Andy
  • 01-09-20

Some good advice, but trying to sell during

Great advice, but the author tries to sell other books, courses, resources and business partners throughout. Feels like I've just bought an advertorial/ebook.

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  • Tevin Gongo
  • 11-21-19

The Ultimate Sales Letter reviewed by Tevin Gongo

Really good introduction to copywriting. As a marketer, I know that I can stand out even more if I can add this particular skill. I like the practical approach Dan Kennedy takes with that book. I feel like I'm in a better position to produce more efficient sales copies. I vividly recommend this book.