• The Adweek Copywriting Handbook

  • The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
  • By: Joseph Sugarman
  • Narrated by: Mike Lenz
  • Length: 11 hrs and 9 mins
  • 4.9 out of 5 stars (49 ratings)

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Publisher's Summary

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

©2007 Joseph Sugarman (P)2020 Gildan Media

What listeners say about The Adweek Copywriting Handbook

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  • Overall
    5 out of 5 stars

Great advice

Even to this day these copywriting insights are really powerful, I think Sugarman should add his thoughts on more recent social media and advertising copy for FB and Google, I would really appreciate all he has to say

7 people found this helpful

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This content is so good I bought the book

Rarely do I want to keep an item so much that I buy the written copy as well. but that's what happened when I listen to this the first time. The content is so valuable, I can imagine it could be sold at ten times the price and still be a terrific value.

1 person found this helpful

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    4 out of 5 stars

Great alma mater for copywriters

I will listen second time. This time it will be studying the book. You can learn foundation of all copywriting

1 person found this helpful