The Adweek Copywriting Handbook

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

De: Joseph Sugarman

Narrado por: Mike Lenz

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

©2007 Joseph Sugarman (P)2020 Gildan Media

The only book you'll ever need for copywriting!

Joseph Sugarman is the real deal. His teachings has stood the test of time. And I am a HUGE fan of Gary Halbert, but honestly Joe knocked this one out of the park.

Very good book

The book is done even if there is 2 hours left just the same stories from the beging but i really like the book but it didnt have to be so long.

Great alma mater for copywriters

I will listen second time. This time it will be studying the book. You can learn foundation of all copywriting

Great advice

Even to this day these copywriting insights are really powerful, I think Sugarman should add his thoughts on more recent social media and advertising copy for FB and Google, I would really appreciate all he has to say

LOVED IT!

I learned a lot from this book and have already put some of it to practice. Some of it is outdated, but for the most part, it’s a masterclass on copywriting! Highly recommend!

Filled with valuable principles and examples

I have worked in the advertising industry for over 25 years now, and I loved the principles and examples Joe Sugarman shared in this book. This is good stuff.

This content is so good I bought the book

Rarely do I want to keep an item so much that I buy the written copy as well. but that's what happened when I listen to this the first time. The content is so valuable, I can imagine it could be sold at ten times the price and still be a terrific value.

great advertising advice

lots of details and tips to make you a successful advertiser, and avoid making costly mistakes.

it's good but probably overrated.

unfortunately like most advertising copy we have been desensitized to the fact that what is now legally defined as Puff free is let's be honest lying.

while there are many things to be learned from this book I did enjoy it and I will use many of its principles I think we need to move away from considering ridiculous lies as being acceptable simply because of a legal definition.

Outdated

Concepts and examples are dated and I found precious few of them to be useful.

Also, the author hasn’t embraced modern language usage. For example, using he/him as the default singular person pronoun. Also, author referenced “a man who is babysitting his three children.” Newsflash: dads don’t babysit—they parent.)