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Yes! Audiobook

Yes!: 50 Scientifically Proven Ways to Be Persuasive

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Publisher's Summary

Small changes can make a big difference in your powers of persuasion.

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.

Based on more than 60 years of research into the psychology of persuasion, Yes! reveals 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.

Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

©2008 Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini; (P)2009 Simon & Schuster

What the Critics Say

"Yes! is the Freakonomics of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out!" (Daniel Finkelstein, Comment Editor, The Times, London)

What Members Say

Average Customer Rating

4.0 (776 )
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4.2 (421 )
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Performance
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  •  
    T Vancouver, BC, Canada 12-02-11
    T Vancouver, BC, Canada 12-02-11 Member Since 2017

    Say something about yourself!

    HELPFUL VOTES
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    "Really Enjoyed it"

    I would recommend this for anyone with their own biz, or in any sort of marketing position. Its good common sense with a modern bend and all really useful info. I listened to it three times, making notes the third time to apply to my own biz. Recommend.

    1 of 1 people found this review helpful
  •  
    Mary L Storms 09-30-11 Member Since 2014
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    "Excellent, to-the-point persuasion techniques"

    Yes! is a very practical compilation of many persuasive ideas. Some I already knew, some not. The reason I like it is because each point was made succinctly & persuasively, for immediate & practical use, then they move on to the next point. All the information may not be new, but it's good to have it concisely in one place. The reading is clear; it's difficult to make such purely information content exciting, but they do a good enough job & the text includes lots of interesting examples. One suggestion: I'd prefer that the chapter titles were more concrete, less catchy. That way I could write down the point immediately for desktop reference.

    3 of 4 people found this review helpful
  •  
    Jessy Eden Prairie, MN, United States 06-30-11
    Jessy Eden Prairie, MN, United States 06-30-11 Member Since 2011
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    "The title says it all"

    The title says it all. There are 50 good examples on how to be persuasive. Because it is broken into 50 ways, it is very easy to pick-up and read for short amounts of time. Finally, I like how their motives are not manipulative in nature (which a lot of sales/persuasion books are).

    1 of 1 people found this review helpful
  •  
    C. Deputy 04-10-11
    C. Deputy 04-10-11

    EZbackgrounds

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    "Many Actionable Tips"

    I found over ten items in this book to be new information that I could act upon immediately. Ten might seem like a low number, but get these kind of books all the time and it's rare to find any new information, much less multiple items. I highly recommend it. It has already paid for itself many times over.

    1 of 1 people found this review helpful
  •  
    K. Williamson Miami, FL 02-21-11
    K. Williamson Miami, FL 02-21-11 Member Since 2009
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    "A good one to have in your Library"

    Some common sense to 'how did I never think of that' I share this with all my friends!
    Good stuff.

    1 of 1 people found this review helpful
  •  
    fidel los banos, CA, United States 02-02-11
    fidel los banos, CA, United States 02-02-11 Member Since 2017
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    "very interesting"

    book had many interesting ways to be persuasive, some things you would think go against it, however, once you thought about it, it made sense and was backed up by research and case studies. overall very good book.

    1 of 1 people found this review helpful
  •  
    Michael Lewis Center, OH, USA 03-08-10
    Michael Lewis Center, OH, USA 03-08-10
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    "Very Useful!"

    One of the few books that I could put aspects of it into practice and see immediate benefits. Loved it!

    1 of 1 people found this review helpful
  •  
    Kerry Ickatore 08-02-09 Member Since 2016
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    "Great book"

    I really enjoyed listening to this book. It was relevant and full of information that I think will help me in my business. What I didn't expect was that my 14 year old son and 12 year old daughter would also enjoy listening to this book. But then there is a lot of practical information in this book that can be applied to many situations.

    1 of 1 people found this review helpful
  •  
    Harper Kennesaw, GA, USA 07-12-09
    Harper Kennesaw, GA, USA 07-12-09
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    "Very Informative"

    I liked the information presented in this book.
    Many great ideas!!! I found any of Malcolm Gladwell and Daniel Gilbert books much more entertaining. I am glad I purchased this book and will purchase the text as well. Any one in Sales/politics should read this one and put it to work.
    H

    5 of 7 people found this review helpful
  •  
    Donna Agawam, MA, USA 05-14-10
    Donna Agawam, MA, USA 05-14-10
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    "Very useful tips"

    The book is very well written and laid out. I actually bought it in hopes of picking up some useful sales tips as I start out on a new career path, nervously. The book obviously focuses its topic on Persuasion and not necessarily sales but again, it contains lots of good tips for dealing with many different types of situations.

    2 of 3 people found this review helpful

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