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Publisher's Summary

If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.

Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, you'll learn the skills needed to succeed in this dynamic environment. Discover how to:

  • Start a business from scratch and make it profitable quickly
  • Keep a growing business growing
  • Get other people to do almost all the hard work for you, so you are free to do the fun stuff
  • Position yourself as an indispensable business builder, so you can enjoy a big share of the profits - even if you are only working part time
  • Duplicate your winning strategy in several businesses so you never have to worry about "needing" any one of them.

    Over the course of his remarkably successful career, Masterson has developed dozens of businesses, including one still growing at $300 million. Now he shows you how to outsell your competitors by implementing innovative operational procedures to reduce costs and using the power of the Internet to reduce customer complaints and increase profits.
  • ©2008 Michael Masterson (P)2008 Gildan Media Corp

    What listeners say about Ready, Fire, Aim

    Average Customer Ratings
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    • Overall
      5 out of 5 stars

    Best Business Book in a Long Time

    This is one of the best business books I have read in a long time. It is imminently practical and based on common sense. In a nutshell, the book discusses the importance of taking action but intelligent action) and accelerating failures. As an attorney, I have seen so many people spend all their focus on creating corporations, printing business cards, creating expensive web sites, hiring 'branding experts' and marketing consultants, all before they make their first sale. Most successful entrepreneurs take a more action oriented approach where they first get some business in the door and then worry about improving things. I highly recommend the book.

    20 people found this helpful

    • Overall
      3 out of 5 stars

    Something for everyone, and something not

    Interesting book, with good ideas, especially in the opening chapters. The structure of the book is discussing how to move a business through each "phase" of it's life, bracketed in terms of gross revenues. This is good for a publisher, I suppose, since it appeals to someone in every category of business...from a $25k/year starter, to a $200m corporation. However, from the reader's point of view, it means that one section will likely be VERY relevant, and all others won't. I have some passing intellectual curiousity about the best strategy to move my business from $10m/year to $50m/year, but right now only the first part (getting to $1m/yr in revenue) is really practical for my business...everything else is interesting, but I can't apply it. It seems like everyone will have this problem...one of two of the "bracketed" how-to lessons will be interesting and relevant, and the others won't really affect you.

    All in all, worthwhile, but don't expect to enjoy the entire book...just the parts that match the current state of your business.

    37 people found this helpful

    • Overall
      5 out of 5 stars

    Awesome for entrepreneurs who are starting off

    Anyone who is starting as an entrepreneur or is in Stage 1 of his business (i.e. revenue less than i million), will find this book extremely useful. The bulk of the material on this book is for this class of entrepreneurs. There is also a lot of information for Stage 2 businesses (revenue from 1 to 10 million). There is also some information for bigger businesses, although not much.

    I find this audio awesome because Michael Masterson speaks from experience and not from theory. There is nothing like tapping onto the experience of a seasoned serial entrepreneur.

    After listenning to this, the entire business plan for my business venture became crystal clear.

    For those who are not entrepreneurs or are not planning to start a business, will not be able to relate to this book. But for those who are just starting out, this is a GEM! And for those already having running businesses, this would also be helpful as it can give you insights you never imagined.

    9 people found this helpful

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    • LA
    • 12-27-11

    This is a Fire Starter for Entrepreneurs

    What did you love best about Ready, Fire, Aim?

    I really, really like how merciless the author is in identifying the most important things an entrepreneur needs to attend to while reaching for growth and glory. I won't spill the beans in this review, but suffice it to say that 3 years into my own journey, this book hit me square between the eyes with messages/lessons I really needed to hear.

    The book is not written to simply motivate us and give us encouragement; it's a blueprint for how to THINK about what we're doing on a day to day basis.

    If you were to make a film of this book, what would be the tag line be?

    The tag line would read: Entrepreneurs, pay attention!

    Any additional comments?

    The only drawback for me is the author's references to his vast experience building businesses in multiple and various industries, though only giving examples from a very select 2 or 3. I don't mind if he's only been in 2 or 3 industries; I only mind the grand-standing without delivering substance on the claim. This is a very small detraction for me, but worth mentioning so others may not feel the same level of surprise as I did.

    Overall, I am really grateful to have listened to this book!

    8 people found this helpful

    • Overall
      4 out of 5 stars
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      3 out of 5 stars

    Straight forward and empowering

    Any additional comments?

    Coming from a phase 1 business, 0-1 million, it was good to hear about where to focus now. There are some great practical ideas shared that get missed by many, like selling to validate your product before spending time/money on branding. As the book goes on to address business phases where you bring in 10 million +, it started to get intimidating, but there was some great management and leader insights drawn from it all.
    Great narration!

    5 people found this helpful

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    Incredible

    This is hands down the most helpful book for an aspiring business builders, delivered with one of the best narrations I have ever heard thus far.

    4 people found this helpful

    • Overall
      5 out of 5 stars

    Interesting read before starting a business

    Very interesting way to look at things, opposite to many people's normal way of working. You cannot plan everything and expect perfection from the first try. Experience will teach you how to improve aim after you have fired. Good reading from a person with lots of experience to earn enough credibility.

    4 people found this helpful

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      5 out of 5 stars

    Seems to be a good roadmap to business success.

    Excelent narrative on business building with a view of what could be. I'll need to re-listen in order to reinforce the lessons.

    3 people found this helpful

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      5 out of 5 stars
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      5 out of 5 stars

    Best Business Book Ever Written

    Everyone owning or wanting to start their own business needs to read this book. He goes over how to grow and scale a business using information from over 50 businesses and the similarities. A must read if you want to be successful!

    2 people found this helpful

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      5 out of 5 stars

    one of the best books how to do your business

    This is one of the best books how to do your business. The author is a real multimillionaire who started hundreds of products and grew his businesses to more than $100 millions in revenue sharing very important and rare secrets on how to grow a business from 0 to $100M and beyond. Highly recommend to all who has or planning to start a business.

    2 people found this helpful

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    • Amazon Customer
    • 10-14-19

    The meat of the book is gold, but could have been a lot shorter

    Much of the advice I’ve implemented and has become the backbone of what I do... but I have to admit you do have to dig through it to find it

    But I’d definitely recommend it, not just as advice to follow, but the practical tips do provide a great structure for a business

    1 person found this helpful

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    • Anonymous User
    • 11-13-20

    Inspiring and practical

    Loved it cause it is practical and inspiring. It will make you realise things that are fundamental and necessary in order to succeed

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    • Amazon Customer
    • 01-20-19

    Great book for any level of business

    A great book with methods of how to grow any level of business. Highly recommended!

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    • Amazon Customer
    • 12-31-17

    Great stuff

    A great book full of powerful advice. I have recommended it to many for a listen

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    • pedram bakhtiari
    • 08-05-17

    great book

    I was recommended this book my a successfull entrepneur and it was better then I thought . great insight full of good points and hopefully I will be using it . thank you

    • Overall
      2 out of 5 stars
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    • MarkPT
    • 01-28-16

    Another disappointingly slow book

    If this book wasn’t for you, who do you think might enjoy it more?

    Less single entrepreneurs and more "staff orientated" businesses

    Any additional comments?

    Was a long and slow book, I listened to the first hour and a bit, got nothing, and then skimmed a lot. Seemed quite dated, unless that was the feeling from the narration, and didn't really apply to me as a PT and Life Coach - was recommended this book by someone. but was let down in it's "usability" for me an my business model

    1 person found this helpful

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    • Opi Jayasinghe
    • 08-28-17

    Must Listen/Read for any Aspiring Entrepreneur

    I've listened to this a couple of times and the information is awesome. Especially because it really drills in the message that Selling your product and testing the market is the most important thing for anyone who hasn't reached the Million Dollar mark.

    1 person found this helpful

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    • Aden Omnet
    • 11-25-20

    Love it! Will listen again very soon!

    Very pleased to have read this book. detailed and thorough through all stages that I have experience with and yet to have experience with.

    • Overall
      5 out of 5 stars
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    • Amazon Customer
    • 07-24-19

    Business made simple

    I love this book, it's really made clear the simplicity approach to starting a business in almost any industry. A book I feel you can really trust based on the experience and existing and past business Michael has worked with. I've re read several times to really nail it in.

    • Overall
      5 out of 5 stars
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    • Amazon Customer
    • 02-19-19

    Must read for enterpurers

    Just loved the way how the growth of enterprises are explained. This is a absolute guide for businesses

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    • Amazon Customer
    • 02-10-18

    Excellent book for planning and thinkers

    As in my headline, what a great book actually helps you plan and think, love books with real value, this book has that.

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      5 out of 5 stars
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    • EM Brown
    • 02-02-18

    A great book.

    I couldn't put it down once I got started. It was really easy to understand and it flowed nicely. Had a lot of very valuable information.