Ready, Fire, Aim

Zero to $100 Million in No Time Flat

By: Michael Masterson

Narrated by: Sean Pratt

If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.

Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, you'll learn the skills needed to succeed in this dynamic environment. Discover how to:

Start a business from scratch and make it profitable quickly

Keep a growing business growing

Get other people to do almost all the hard work for you, so you are free to do the fun stuff

Position yourself as an indispensable business builder, so you can enjoy a big share of the profits - even if you are only working part time

Duplicate your winning strategy in several businesses so you never have to worry about "needing" any one of them.

Over the course of his remarkably successful career, Masterson has developed dozens of businesses, including one still growing at $300 million. Now he shows you how to outsell your competitors by implementing innovative operational procedures to reduce costs and using the power of the Internet to reduce customer complaints and increase profits.

©2008 Michael Masterson (P)2008 Gildan Media Corp

Lots of Interesting Ideas

Any additional comments?

I think there are a lot of applicable (even if not wholly original) ideas in the book: distinct stages in the life of a company, doing a Minimum Viable Product (using language from the Lean Start-Up), getting out of the way of your own employees, etc. It mostly felt like a mash-up of 4 Hour Workweek and The Lean Start-Up, with some Rich Dad thrown in. There was more "become rich and don't work much" hype than I'd prefer. Overall, a pretty worthwhile read, especially if you haven't read similar books already, but not really a gamechanger for me.

Great book

This is a must if you are learning about business. Talking about a topic that is seldom discussed in books of this type: the stages of evolution of a business and how strategy needs to adapt to the changes. Good narration and quality as well.

Great business principles

great book with step to step instructions to grow your business and scale regardless of what level of Revenue you are at

I can't stop listening

I've been in business for over a 15 years starting up several companies and I've never read a book that simplifies how to grow a business from any stage, until now. Simply put, this book puts all other business books to shame when it comes to the formula of business success.

Excellent book!

Grabbed some priceless nuggets from this book! I would definitely recommend this book to current or future business owners