The Bezos Letters

14 Principles to Grow Your Business like Amazon

By: Steve Anderson, Karen Anderson

Narrated by: Steve Anderson

Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic.

Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.

But “risk-taking” can be costly (even disastrous) if you don’t know how to use it to your advantage. Fortunately, Bezos has provided every business owner a hidden-in-plain-sight road map for how he grew Amazon through his letters to shareholders (or as he named them, "shareowners") that he has written annually for the past 20 years.

For the first time, technology and risk expert Steve Anderson has analyzed and distilled these letters to reveal the key 14 growth principles that unlock the lessons, mind-set, and steps Bezos has used to make Amazon the massive success it is today.

Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their business to be more efficient, productive, and successful...fast!

©2019 Steve Anderson (P)2019 Steve Anderson

risk = growth

it gives permission to experiment and take risks in life and business. if Jeff Bezos needed to tell that message so many times it is definitely worth hearing over the course of a book. i will relisten to this book.

Gracias

Great book of Inspiration and encouragement to his shoe in a year dreams and goals in life. Thank You elpaisadelnorte.com

ive read this 3 times

I've read this book 3 times now and get something new each time to put into practice.

Really interesting

It was really interesting to hear about Jeff Bezos and the Amazon story. Thank you for telling it!

exactly what's expected

The book delivers what it promises to deliver. Adding more words for the 15 word minimum.

#theprimedays 11&12 Oct 22' #happy-go-lucky @amz

See you soon.... I will be making the trip to the end each week and or when THE LATEST book allows. However I hope that you will too.. READ THE book! Every time... All mr BEZOS and all of his assistance is worth the effort too

This book is GOLD

Incredible how the letters are broken down into action points for my own business. This is world-class insight. Truly expert level. Thank you! Very pleasant voice, the narrator sounds a bit like Jeff Bezos. Thank you for this book!

ROR is the new ROI

The Bezos Letters is more than a book, it’s a textbook on how to scale your business! Following Steve’s 14 principles you will successfully grow your business.

This is a mandatory read for any business owner or executive that wants more from their company.

ok, for a general overview of Bezos mentality

not the best I've read. but ok. good to see how Amazon grew and scaled.

excellent reading

incredible story about Bezos, his letters and the relationship with Amazon sucess. Worth reading and for entrepreneurs it's a mandatory reading