The Bezos Letters

14 Principles to Grow Your Business like Amazon

By: Steve Anderson, Karen Anderson

Narrated by: Steve Anderson

Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic.

Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.

But “risk-taking” can be costly (even disastrous) if you don’t know how to use it to your advantage. Fortunately, Bezos has provided every business owner a hidden-in-plain-sight road map for how he grew Amazon through his letters to shareholders (or as he named them, "shareowners") that he has written annually for the past 20 years.

For the first time, technology and risk expert Steve Anderson has analyzed and distilled these letters to reveal the key 14 growth principles that unlock the lessons, mind-set, and steps Bezos has used to make Amazon the massive success it is today.

Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their business to be more efficient, productive, and successful...fast!

©2019 Steve Anderson (P)2019 Steve Anderson

risk = growth

it gives permission to experiment and take risks in life and business. if Jeff Bezos needed to tell that message so many times it is definitely worth hearing over the course of a book. i will relisten to this book.

Gracias

Great book of Inspiration and encouragement to his shoe in a year dreams and goals in life. Thank You elpaisadelnorte.com

ive read this 3 times

I've read this book 3 times now and get something new each time to put into practice.

Really interesting

It was really interesting to hear about Jeff Bezos and the Amazon story. Thank you for telling it!

exactly what's expected

The book delivers what it promises to deliver. Adding more words for the 15 word minimum.