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The Bezos Letters
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Publisher's Summary
Amazon is the fastest company ever to reach $100 billion in sales, and they didn’t reach that landmark by staying in their comfort zone. Risk-taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic.
Thomas Edison believed: “I have not failed. I've just found 10,000 ways that won't work.” Like Edison, Amazon’s founder Jeff Bezos has also linked experimentation and failure with growth and success.
But “risk-taking” can be costly (even disastrous) if you don’t know how to use it to your advantage. Fortunately, Bezos has provided every business owner a hidden-in-plain-sight road map for how he grew Amazon through his letters to shareholders (or as he named them, "shareowners") that he has written annually for the past 20 years.
For the first time, technology and risk expert Steve Anderson has analyzed and distilled these letters to reveal the key 14 growth principles that unlock the lessons, mind-set, and steps Bezos has used to make Amazon the massive success it is today.
Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their business to be more efficient, productive, and successful...fast!
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Overall5 out of 5 stars
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- will
- 10-17-19
Powerful! very insightful
good book found to be helpful in growing my business. would highly recommend to anyone.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Stormy Dawn Harbin
- 09-28-19
ROR is the new ROI
The Bezos Letters is more than a book, it’s a textbook on how to scale your business! Following Steve’s 14 principles you will successfully grow your business.
This is a mandatory read for any business owner or executive that wants more from their company.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- EDWARD THOMAS
- 09-07-19
Author has a lot of golden nuggets in this book!
As a business owner I am always on the look out for a book that can help give me an edge, this book has accomplished that by giving me some great insight.