Methods of Persuasion

How to Use Psychology to Influence Human Behavior
Narrated by: Mike Norgaard
Length: 6 hrs and 6 mins
4.6 out of 5 stars (227 ratings)

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Publisher's Summary

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

  • Step 1: Mold Their Perception
  • Step 2: Elicit Congruent Attitudes
  • Step 3: Trigger Social Pressure
  • Step 4: Habituate Your Message
  • Step 5: Optimize Your Message
  • Step 6: Drive Their Momentum
  • Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.

©2013 Kolenda Group LLC (P)2017 Nick Kolenda

What listeners say about Methods of Persuasion

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Read this book first!!

Cognitive science is my passion and hobby. I’ve read all of Cialdinis works, thinking fast and slow (kahneman), multiple “Great Courses” on the subject, Malcom gladwell, and many others. While I can honestly say that I didn’t learn anything new, Nick has done an amazing job condensing all the facts down with incisive brevity. It is not drawn out like most of the other books. If you are new to this topic, Start With This Book first!

12 people found this helpful

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Robert Cialdini “Influence” repurposed

Most of these methods come straight from the book “Influence” from Robert Cialdini. All great information just pitched slightly differently. Still a good read for those who have not read “Influence.”

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excellent! highly recommend

great book, great subject matter, good performance, helpful examples, relevant anecdotes, great summaries, wonderfully applicable

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Possibly the BEST book on this topic...

This book made all of my years of study on human behavior make sense and then opened me up to much more than I anticipated. Nick’s experience as a magician and hypnotist made his information practical and real. It was like a PhD proving his work with an MD. There were several life changing insights that instantly affected my business, life and marketing and I intend to listen and read this book over again. I already purchased the paperback and started going through it. P.S. This is my first audible review. I’ve never felt so compelled to write a review. This book is amazing.

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Something Wrong with this recording it repeats

chapters repeat something is clearly wrong with this recording. chapters repeat something is clearly wrong with this recording.

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Awesome book

I recommend it to anyone and especially people in sales or who work directly with other people (teams, employees, etc).

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Gave some good Knowledge.

Im sure this book will make you smile like im sure the other readers have! Good information and really opens your mind a bit to human behavior 👍

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Great information...no PDF

A very good read. Unfortunately, the PDF link is no longer active so references can only be taken from the audible reading, without pictorial or visual references.

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Easy to Interpret and Apply

Nick does a great job breaking each method down into bite-sized information. He also provides very relevant examples on how each works and WHY. It does not feel like a step by step list of methods but rather a list that engages you. He provides some high-level principles in a way that's very easy to understand. He also connects it to a very real example he continues to share throughout the story and build up. I highly recommend this book!

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A Powerful Reframe

Obviously I’m not the only one who came out smarter after reading this book, hopefully you’ll leave with the same smile that we all had. The power of associations, conditioning, and processing fluency have helped change my professional and personal life.

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  • Donna McConnell
  • 02-14-18

Thoroughly enjoyable

This was an extremely enjoyable audible book, the narrator did a fantastic job. It felt like listening to a story by a friend. Extremely engaging and full of interesting techniques. I'm not too sure how much I have actually absorbed, it definitely requires a second round of listening - something I'm looking forward to revisiting.

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  • Mr. Sj Marriott
  • 12-20-18

The only persuasion book you'll need

Fantastic book - the best thing is Nick explains the psychology behind it in an easy access way - it's not just some techniques that Nick has made up. Honestly, the best book I've read on psychological techniques

2 people found this helpful

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  • Mo-Emma
  • 04-03-19

Very informative

Really enjoyed the book. Easy to understand the process with lots of examples. A must read.

1 person found this helpful

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  • Anonymous User
  • 01-24-19

Very interesting

I found the content of this book to be very interesting, insightful and potentially extremely useful

1 person found this helpful

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  • Andrea Vozza
  • 11-28-18

Wow

Very interesting and mind opening. I will definitely strive to use and master these concepts in life

1 person found this helpful

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  • Kindle Customer
  • 09-26-18

interesting

I loved sections of the book whilst many bits I'd heard before almost word for word. I tried reading the book previously but struggled, so got it on audible and loved it.

1 person found this helpful

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  • Rory Van Den Berg
  • 08-27-18

Solid read on tried and tested persuasion tactics

I enjoyed this book. I found it very useful and to the point. The author done a good job in condensing a complex topic and providing examples that can be easily applied.

1 person found this helpful

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  • Bruce Marsh
  • 08-08-18

Packed full of ideas and applications

Unlike traditional self help books that have one or two ideas and lots of padding, this is packed full of ideas, concepts and applications. Can’t recommend highly enough.

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  • SherryBerry6
  • 07-11-18

Brilliant - made me smile :)

This is a must read for sales professionals. Beautifully written, I’ll recommend to everyone I know, including my mum who is having a hard time with my teenage brother! Thanks Nick :)

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  • Ade
  • 03-23-18

These aren't the droids?

Brilliant. Great narrative with a mix of pragmatic science and application. Really good read. Best book of this type (Influence etc) that I've read.

2 people found this helpful

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  • Kindle Customer
  • 04-26-19

informative and comprehensive

Covered a lot of topics with realistic real- world examples. Lots of research cited. Was enjoyable and thought provoking.

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  • Joshua G.
  • 09-22-18

Very good

Very informative read into psychology, persuasion, and behavioral sciences. I am a long time student of behavioral economics and this book tied in not only some areas of study that I have already encountered (even from one of my lecturers) but other principles that I may not have thought to relate back. It's inspired me to continue my research and perhaps even write something myself.