We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
Traction Audiobook

Traction: How Any Startup Can Achieve Explosive Customer Growth

Regular Price:$20.99
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.

As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier - fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path.

Traction will teach you the 19 channels you can use to build a customer base and how to pick the right ones for your business. It draws on interviews with more than 40 successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You'll learn, for example, how to:

  • Find and use offline ads and other channels your competitors probably aren't using
  • Get targeted media coverage that will help you reach more customers
  • Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
  • Improve your search engine rankings and advertising through online tools and research

Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these 19 traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business.

©2015 Gabriel Weinberg and Justin Mares (P)2015 Gildan Media LLC

What the Critics Say

"Here is the inside scoop, the latest, most specific tactics from the red-hot center of the Internet marketing universe. From someone who has done it. Twice." (Seth Godin, author of Linchpin)

What Members Say

Average Customer Rating

4.6 (403 )
5 star
 (292)
4 star
 (79)
3 star
 (27)
2 star
 (4)
1 star
 (1)
Overall
4.6 (352 )
5 star
 (240)
4 star
 (80)
3 star
 (27)
2 star
 (2)
1 star
 (3)
Story
4.4 (352 )
5 star
 (206)
4 star
 (88)
3 star
 (44)
2 star
 (10)
1 star
 (4)
Performance
Sort by:
  •  
    Alicia Dallas, Georgia, United States 07-07-16
    Alicia Dallas, Georgia, United States 07-07-16
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    15
    5
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "A definite MUST READ"

    This is a book every business person should have in their arsenal if they're wanting to thrive. I just finished listening and plan to listen again and again—loved it. I was tempted many times to jump in and start doing what was said but decided to listen all the way to the end first—glad I did. Looking forward to following the advice as outlined in this book. There are so many instructions and steps to follow. Thank you!

    2 of 2 people found this review helpful
  •  
    SV 06-18-16
    SV 06-18-16 Member Since 2016
    HELPFUL VOTES
    22
    ratings
    REVIEWS
    32
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Review from a marketing pro"
    Any additional comments?

    Well written book with a terrific narration by the author, which is always a big plus. Its not ground breaking or eye opening, instead it puts things in perspective.

    My opinion is a little biased as I own and operate an online marketing company, so I do physically practice all of the discussed channels and my company offers them as a service. The main thing that Gabriel Weinberg does exceptionally well is offer a well structured approach and paints a solid framework. My main takeaway was communicating a holistic view of the ideal marketing mix to my team.

    I highly recommend this book!

    1 of 1 people found this review helpful
  •  
    Joseph 05-04-16
    Joseph 05-04-16 Member Since 2015
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    5
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "great!"

    the material was clear concise and impactful. I've already recommended it to friends. well worth the time and money. Thanks!

    1 of 1 people found this review helpful
  •  
    MacKenzie Brown 04-23-16 Member Since 2015
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    107
    2
    FOLLOWERS
    FOLLOWING
    0
    1
    Overall
    Performance
    Story
    "Awesome marketing advice for startups"
    Would you listen to Traction again? Why?

    I'm listening to it a second time already. It's easy to listen to and understand, yet it's so dense with valuable marketing advice that you'll want to take notes while listening.


    1 of 1 people found this review helpful
  •  
    Hungurr NY, NY USA 10-08-17
    Hungurr NY, NY USA 10-08-17 Member Since 2017
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    251
    16
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "great review"

    very practical insightful review of things you can do to get exposure for your business.

    0 of 0 people found this review helpful
  •  
    amm2343 Brooklyn, NY 10-01-17
    amm2343 Brooklyn, NY 10-01-17 Member Since 2015
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "good book. worth a listen. def can use the tools"

    it is good. some of the examples are dated as of 2017 but great content for an entrepreneur to use.

    0 of 0 people found this review helpful
  •  
    Tina 09-20-17
    Tina 09-20-17 Member Since 2016
    ratings
    REVIEWS
    12
    2
    Overall
    Performance
    Story
    "Good content, but needs a new reader"

    Authors take note: Please redo this audio book with a professional reading it. Great content, painful to listen to. Most authors suck at reading their own work.

    0 of 0 people found this review helpful
  •  
    Jerry Fletcher 08-11-17
    HELPFUL VOTES
    35
    ratings
    REVIEWS
    28
    14
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Good Information, Awful Reader."

    The content is worth much more than the price of the book. It's a gold mine of great ideas based on real world experience.

    The reader was the worst narrator of any book I have ever listened to in all my years listening to Audible. So Bad. He really shouldn't even be in this profession. Or any profession where he naked speaking presentations.

    If the content of this book wasn't so rich, there's no way I would have subjected myself to more than an hour or so of this guy. Like a 4th grader reading out loud in class, that doesn't want to read outloud in class.

    If I ever see his name again ad a narrator, I'll just skip the audible version and read the book myself.

    0 of 0 people found this review helpful
  •  
    Jose Reyes 07-01-17
    Jose Reyes 07-01-17 Member Since 2016
    ratings
    REVIEWS
    6
    2
    Overall
    Performance
    Story
    "Nice to have"

    The book has a good amount of ideas for any type of business. Nice to have.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 05-08-17 Member Since 2015
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    6
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Awesome book."

    Great case studies & tactics applicable to every startup that wants to bootstrap their business

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.