Roger Dooley
AUTHOR

Roger Dooley

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, April 26, 2019) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing and a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing after the acquisition.

Dooley spent years in direct marketing as the co-founder of a successful catalog firm and before that was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

Dooley is currently focused on spreading his ideas through writing and speaking, with limited engagements for training, coaching, and facilitation. He lives in Austin where he's a big fan of breakfast tacos and Texas BBQ.

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Best Sellers

    • Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

    • By: Roger Dooley
    • Narrated by: Mark Ashby
    • Length: 7 hrs and 14 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 378
    • Performance
      4.5 out of 5 stars 334
    • Story
      4.5 out of 5 stars 333

    Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....

    • 5 out of 5 stars
    • The Best Practical Guide to Neuromarketing

    • By J. Braaten on 08-20-12

    Regular price: $19.95

    • Friction

    • The Untapped Force That Can Be Your Most Powerful Advantage
    • By: Roger Dooley
    • Narrated by: Michael Anthony
    • Length: 9 hrs and 51 mins
    • Unabridged
    • Overall
      5 out of 5 stars 2
    • Performance
      5 out of 5 stars 2
    • Story
      5 out of 5 stars 2

    In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure....

    • The Untapped Force That Can Be Your Most Powerful Advantage
    • By: Roger Dooley
    • Narrated by: Michael Anthony
    • Length: 9 hrs and 51 mins
    • Release date: 05-17-19
    • 5 out of 5 stars 2 ratings

    Regular price: $19.60

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