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Publisher's Summary

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy - growth hacking - to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.

Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.

©2014 Ryan Holiday (P)2014 Gildan Media LLC

Critic Reviews

"Ryan's strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth." (Patrick Vlaskovits, coauthor of The Lean Entrepreneur)
"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it." (Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth)

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5 stars
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  • Robert
  • San Diego, CA United States
  • 05-08-15

Superficial overview for the utter novice

This is only useful to the completely uninformed novice to growth hacking (or any online marketing, really). It has little to no new actionable data for anyone even slightly familiar with the topic.

14 of 14 people found this review helpful

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    1 out of 5 stars
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    1 out of 5 stars

This should be an article - nothing interesting

This book wasn’t for you, but who do you think might enjoy it more?

This might be good for someone who likes tons of repetition.

What could Ryan Holiday have done to make this a more enjoyable book for you?

This should be an article.

What three words best describe Ryan Holiday’s performance?

ok

What character would you cut from Growth Hacker Marketing?

about 90%

7 of 7 people found this review helpful

  • Overall
    4 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Tells you what to do but not how to do it

Seems like common sense advice. Does not tell you how to do the things that are recommended. Amazon and hotmail are not relevant to today's marketing.

15 of 16 people found this review helpful

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    3 out of 5 stars
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    4 out of 5 stars
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    2 out of 5 stars

Just a taste.

He admits that this is the tip of the iceberg but reveals no revelations or strategies in the book. The most valuable thing is his reading list at the very end.

7 of 7 people found this review helpful

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    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

An introduction. NOT a how to.

Would you recommend this book to a friend? Why or why not?

I know Ryan from common circles of friends and businesses. While, I really like him as a person, adore his writings and would always recommend his books to my other friends, this is something I would recommend ONLY to someone who is wondering what Growth Hacking is.

What was your reaction to the ending? (No spoilers please!)

What? Thats it?

What does Ryan Holiday bring to the story that you wouldn’t experience if you just read the book?

The personal life story parts of the book got an extra boost because Ryan read it.

Did Growth Hacker Marketing inspire you to do anything?

Hmm.. To not buy a book because you like the author. But to see whether it is what you're looking for. The book is great. Just not for me.

Any additional comments?

Its unfair me not giving all stars to the book. While everything is great about the book, I dont think Im the intended target audience. I, being in the startup world didnt find it really useful. May be the target audience is Marketing professionals who need to wake up and start doing different things knowing that their Job titles will soon be extinct.

20 of 23 people found this review helpful

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    3 out of 5 stars
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    3 out of 5 stars

Not as actionable as many would expect

This title contains indeed the introduction to many of the most relevant concepts in the growth hacker marketing field and listening to it will give most people a good grasp of such concepts.
It falls short though, compared to other books in the same field, in providing actionable knowledge regarding such topics.

Still a compact and informative listen about one of the most important marketing trends of our time.

12 of 14 people found this review helpful

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    2 out of 5 stars
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    2 out of 5 stars

Generic boring bullshit

Anyone could have written this book.
advice are generic and dull.
taking big companies and what other said as examples.

there is zero original idea here. You could get the same information by just reading life hacker or reading your LinkedIn timeline

3 of 3 people found this review helpful

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    2 out of 5 stars
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    1 out of 5 stars

Don't waste your money.

All it does is recommended other books. Don't buy. You will learn nothing at all.

3 of 3 people found this review helpful

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    2 out of 5 stars
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    3 out of 5 stars
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    2 out of 5 stars

Not breaking news, presented like it is

First off, the performance was great. Sound quality, excellent. Technical stuff, all good. Cheesy intro music, cool. Nothing wrong there.

This mini book basically is the revised journal entry of an old guard marketer gawking at new tech marketing, and suggesting we all need to get on board. "Growth Hacker" is just another word for the same story we've been reading about in biz books for a decade now. Old news.

There are tons of books by really smart and helpful people on this subject that have been a lot more helpful for me. Although Mr. Holiday only asks for a couple of bucks for his version, he's also asking for a few hours of your life. I would choose wisely how you want to spend your time learning about this subject.

5 of 6 people found this review helpful

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    3 out of 5 stars
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    3 out of 5 stars

Average

Disappointing by his very high standards. Not as much to take away from this as I had hoped.

1 of 1 people found this review helpful

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  • Andrew
  • 10-25-16

Disappointing

A mishmash of ideas from other books, with little structure or originality.
The author is inconsistent in his ideas ("Get out a minimum viable product" but also "Don't do marketing until it's perfect") and seems to think that a series of stories from a rather limited pool of companies (Dropbox, AirBnB) are enough to make a compelling business strategy. They aren't, and this book was lacking in the analysis required to be anything more than a collection of anecdotes.
Eric Reiss's "The Lean Startup" covers very similar ground but is much more rigorous.

5 of 5 people found this review helpful

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    4 out of 5 stars
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  • Ross Brown
  • 05-16-16

An Interesting, Quick Listen!

If you could sum up Growth Hacker Marketing in three words, what would they be?

Concise, Interesting, Slick

What was one of the most memorable moments of Growth Hacker Marketing?

A more general point that stood out for me throughout the entire book was just how wrong some marketers (including Ryan) had been approaching their daily trade!

What about Ryan Holiday’s performance did you like?

Very easy to listen to and has a very engaging voice - it's a few hours well spent!

Did you have an emotional reaction to this book? Did it make you laugh or cry?

For a business book, I laughed quite a bit!

Any additional comments?

A nice, quick summary of growth hacking. It gave me a taste and I immediately wanted more!

1 of 1 people found this review helpful

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    5 out of 5 stars
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  • Chris
  • 06-01-18

So easy to listen to, a great primer.

Absolutely loved, tons of great info. A great place to start if you need to start learning how to growth hack you business, project or anything else, thank you for the book Ryan.

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  • Lucy A.
  • 10-27-17

Quick and insightful

For anyone wanting to know more on how to market themselves successfully or a company this is the book for you. He gives so many useful insights, and it’s all in one book. No having to dig around over the internet. I listened to it in an afternoon and am truly inspired.

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  • Amazon Customer
  • 11-24-16

Not very helpful

This book has no actual information about how to do the things that growth hackers do for success. You will
however come away from the book with the term growth hacker/img imprinted on your memory because he says it soooo many time!

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  • Atanas
  • 10-11-16

Impressed

I am really impressed by this book! Great listen! Highly recommend with both hands! I wish there were more books as practical as this one

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    5 out of 5 stars
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  • Sharon
  • 10-05-16

I now want to start growth hacking everything.

Great books - lots of valuable advice and ideas on how to start growth hacking, and to implement it.

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    5 out of 5 stars
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  • aldo
  • 06-23-16

Packs a punch

I'll read it again because it has so much information packed in. It gets to the point with practical advice to grow your business.

  • Overall
    5 out of 5 stars
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  • Stefanie W
  • 05-25-16

Useful, relevant and concise. Recommend highly.

Brilliant read. First time using the audio format and it surprised me how well it kept my attention. This is largely due to the the content being relevant, direct and well put together by the author. Having Ryan Holiday himself reading it, sharing his own learnings, helped to make it an authentic learning experience and an example of practicality.

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  • Amazon Customer
  • 05-30-17

Ready to start growth hacking

Working in traditional marketing and seeing the effect growth hacking can have on a small business, this book definitely helped put me in the right mindset for developing a growth hacking plan

1 of 1 people found this review helpful

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    5 out of 5 stars
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  • Richbenny
  • 08-31-16

Very relevant

I loved the overall delivery of the content and the relatable examples and stories. I have already recommended this to my social network.

1 of 1 people found this review helpful

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    5 out of 5 stars
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  • Shu Das
  • 12-29-15

A must for all startups

Ryan gives many quick and easy techniques of how to market your product in the digital space and outside it. He explains the new Growth Hacker strategy in a way that even a marketing novice comes away with many valuable pieces of knowledge that are immediately applicable in any product or marketing scenario. Highly recommend it to all entrepreneurs trying to achieve success.

1 of 1 people found this review helpful

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    5 out of 5 stars
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  • Anonymous User
  • 05-15-18

Lots of great ideas!

Well researched and spoken from experience by a tech growth insider. Can’t wait to implement these frameworks for my own business.

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    5 out of 5 stars
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  • Jesse Dean
  • 05-07-18

read read read

such a good book. i had to get a hard copy. reading it over and over

  • Overall
    2 out of 5 stars
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    3 out of 5 stars
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  • vladiim
  • 04-17-18

Read 10 blog posts on growth and you’ve got this book

The book - really a long blog post - would be helpful if you’re just starting out with growth and want a primer. But so would an hour or two of searching on Google. Nothing new added to the body of work that lives online, no new case studies other than Ryan’s examples of applying growth himself. Disappointing.

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    4 out of 5 stars
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  • dwi
  • 02-01-17

Good introduction for Growth hacking

Good intro for someone who is curious about what growth hacking is all about and thinking about making a shift from traditional marketing.