The Lean Product Playbook

How to Innovate with Minimum Viable Products and Rapid Customer Feedback

De: Dan Olsen

Narrado por: Walter Dixon

The missing manual on how to apply Lean Startup to build products that customers love.

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges when trying to adopt Lean, because they feel like they lack specific guidance on what exactly they should be doing.

If you are interested in Lean Startup principles and want to apply them to develop winning products, this audiobook is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

• Determine your target customers
• Identify underserved customer needs
• Create a winning product strategy
• Decide on your Minimum Viable Product (MVP)
• Design your MVP prototype
• Test your MVP with customers
• Iterate rapidly to achieve product-market fit

This book was written by entrepreneur and Lean product expert Dan Olsen, whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product processes and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable resource.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2015 Dan Olsen (P)2016 Gildan Media LLC

Great overview of the lean product design

You immediately agree with it and it all makes sense. However it amazing how actual products teams fail in following these ideas. Serves as a compass you can take with you...

High quality info

Great book. Very useful for startup founders and even seasoned ones. Worth the listen for sure.

Powerful

As a product manager, this was one of the most useful books I've ever read.

useful but dense

the book is packed with extremely useful notes. however, the book was quite sense and the stories told in it were quite uninteresting. Highly recommended for people looking for a punch of knowledge, but be ready to have to study them closely as they're not easy to relate to due to the lack of storytelling

Practical and specific

I liked lean startup but needed this book to show me some of the practical stuff. Greatly appreciated.
Audiobook is good. But wanted to have a physical copy to go back to so I've ordered one.