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Publisher's Summary

The missing manual on how to apply Lean Startup to build products that customers love.

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges when trying to adopt Lean, because they feel like they lack specific guidance on what exactly they should be doing.

If you are interested in Lean Startup principles and want to apply them to develop winning products, this audiobook is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

  • Determine your target customers
  • Identify underserved customer needs
  • Create a winning product strategy
  • Decide on your Minimum Viable Product (MVP)
  • Design your MVP prototype
  • Test your MVP with customers
  • Iterate rapidly to achieve product-market fit

This book was written by entrepreneur and Lean product expert Dan Olsen, whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product processes and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable resource.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2015 Dan Olsen (P)2016 Gildan Media LLC

What members say

Average Customer Ratings

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  • Marko
  • SAN FRANCISCO, CA, United States
  • 08-05-16

Practical guide on creating and managing a product

This book provides a detailed framework for managing a new product. It breaks down the steps into the problem space and the solution space. This in itself was my personal biggest takeaway.

For the problem space, it provides step by step instructions to come up with hypothesis, create a prototype, and test it early on. This is the lean part of the framework and the idea is to test early with mock-ups that are cheap to create and iterate on. It provides the instructions on how to validate ideas with customers. I found this useful.

Once we know a customer may appreciate a type of solution, it goes into how to build it. The book even covers the basics of agile software development for those new to it.

Overall, this book is a comprehensive hands-on guild to managing a new software product. I'd recommend it to new PMs or startup founders.

5 of 5 people found this review helpful

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Amazing

Dan covers the entire cycle of Lean Product startup. It's a must for Entrepreneurs, Product Owners and ScrumMasters. After listening to the audio, you will feel 10x smarter in this area.

3 of 3 people found this review helpful

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    3 out of 5 stars
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    2 out of 5 stars

Weak Narration Makes for a Boring Listen

Is there anything you would change about this book?

The narrator - I actually thought it might be an automated screen reader given the lack of inflection and overall monotone reading

What could Dan Olsen have done to make this a more enjoyable book for you?

Only got through the intro and first chapter before returning, but I was pretty underwhelmed with his central thesis and the resulting framework. It was like a lightweight version of more substantive business books on Audible like Innovator's Solution, Crossing the Chasm, Blue Ocean Strategy, and the Lean Startup. To be fair, I primarily returned it due to the narrator's performance rather than the content itself. However, I have endured lackluster narrators in the past when the content warranted it - it just didn't in this case.

Did The Lean Product Playbook inspire you to do anything?

Return it

12 of 15 people found this review helpful

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    3 out of 5 stars
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Only for beginners

What did you like best about The Lean Product Playbook? What did you like least?

Very basic principles of product creation and management.

I lost it at the "how to choose a font size for your website chapter" (really?!)

4 of 5 people found this review helpful

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Powerful

As a product manager, this was one of the most useful books I've ever read.

1 of 1 people found this review helpful

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  • MR
  • 03-14-17

Easy to understand, resourceful, right to the poin

If you could sum up The Lean Product Playbook in three words, what would they be?

Easy to understand, resourceful, right to the point...


Some of the subjects I all ready had in my knowhow,
but the ones I had and forgot about being very good to remember, and the ones that I was not aware of made me rethink my current project in a much better way,
just for that I am very thanks full to Dan Olsen for taking the time to this work!

This book is well articulated and organised in my view, and the value is a lot greater then inspected.

I all ready did buy it for my partners, and recomended to some people.

1 of 1 people found this review helpful

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best lean startup book

loved it! dan did a great job of explaining how to execute lean startup! must read for all the entrepreneurs.

1 of 1 people found this review helpful

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This narration is awful! Preview before purchase

Make sure you preview this narration before you commit. It is difficult to listen to and stay interested.

  • Overall
    5 out of 5 stars

great book

Focused topics, actionable advice and great care studies.

Focus on digital product building is great.

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overall great book but can be dry at times

the book was overall helpful in teaching lean product method. at times it was dry as you're trying to cram a lot of info the narrator is giving. it would help if they repeat some of the acronyms as there were many to remember to save listener from having to rewind often. overall, though it was thorough and understandable

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  • Sofia
  • 05-15-17

Great book for PMs and startup founders

Any additional comments?

Simply a brilliant guide. I learned a lot. However, some of the most complex frameworks were difficult to follow without the actual book (constant references to tables, charts, etc).

3 of 3 people found this review helpful

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  • Lisa
  • 11-06-17

Practical and to the point

As I was listening, I was delighted to hear about all tactic to tackle a current challenge and applied the advice immediately

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  • Morgan
  • 09-21-17

practical value for those in appdev.

What made the experience of listening to The Lean Product Playbook the most enjoyable?

The practical application of the material covered. Very good covering of various methodologies as well as real life examples. Could easily implement some of the ideas and suggestions here into application development teams.

What did you like best about this story?

Real life value

What does Walter Dixon bring to the story that you wouldn’t experience if you had only read the book?

Wouldn't read a book, audio means I have time while walking , travelling etc.

Did you have an emotional reaction to this book? Did it make you laugh or cry?

No.

Any additional comments?

A good book for any manager or analyst in application development.

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  • Mr Tim James Dettmar
  • 08-02-17

Great read!

Great read for anyone working, or hoping to work, in a product development environment. Extremely practical advice on how to ensure product marjet fit and optimise your product for success.

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  • D. Birznieks
  • 09-19-16

Essential Reading - Product Dev Classic

Experienced author provides well thought through and practical frameworks, knowledge and advice. Great follow on from Lean Startup. Highly recommend this one.

1 of 1 people found this review helpful

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  • Matthew Burrell
  • 05-15-18

practical and actionable.

this book is great for anyone in product. so many tips you can easily apply