• Hooked: How to Build Habit-Forming Products

  • By: Nir Eyal, Ryan Hoover
  • Narrated by: Nir Eyal
  • Length: 4 hrs and 40 mins
  • 4.4 out of 5 stars (4,585 ratings)

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Hooked: How to Build Habit-Forming Products  By  cover art

Hooked: How to Build Habit-Forming Products

By: Nir Eyal,Ryan Hoover
Narrated by: Nir Eyal
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Publisher's summary

Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:

  • Practical insights to create user habits that stick.
  • Actionable steps for building products people love.
  • Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
  • New for second edition! An additional case study for building health habits.

Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.

©2014 Nir Eyal (P)2014 Nir Eyal

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What listeners say about Hooked: How to Build Habit-Forming Products

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  • 4.5 out of 5 stars
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  • Overall
    4 out of 5 stars
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    5 out of 5 stars

Great book, wish the narration was a little better.

Loved the insight on this book provides. It has changed my entire outlook on how and why I use the every day products I use. Great for aspiring entrepreneurs. If you can make it through the narration, you'll definitely get your money's worth.

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8 people found this helpful

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    1 out of 5 stars
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Thank you captain obvious

This book only scratch the surface by providing some very basic examples that should be known even by someone in a jr. product position. A good example of book written by the academic world that is completely disconnected from the real business/product design world. Total waste of time.

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6 people found this helpful

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    5 out of 5 stars
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Will Be Putting Hooked into Action

Awesome book, with real actionable and easily understandable concepts. I am in the process of beginning a startup and Nir's guidance is invaluable. His moral compass is what every entrepreneur needs.

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5 people found this helpful

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    3 out of 5 stars
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    3 out of 5 stars

Interesting concept, boring narration

This book was recommended to me by a colleague. It provided a useful framework to identify and amplify habit forming ideas. Some of the visuals lost in audible can be found online and very helpful.
The hard part is to keep engaged with such a monotonous narration...

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5 people found this helpful

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    1 out of 5 stars
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    3 out of 5 stars

Worst reading I've heard in about 40 Audible books

I couldn't tell if this was read by a human or computer. It is the first Audible book I have read where the narration was so bad as to make listeningb difficult.

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4 people found this helpful

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    2 out of 5 stars
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    2 out of 5 stars

This was too long and torture to listen to

The performance was fine, but honestly, it could have been 50 pages long and I could’ve done everything with just the guides. Reading and listening to this is torture. Like most business books, it could have been condensed significantly. It was too long just so the author and the publisher could make money. Plus, if you have an advanced degree in business or a thorough business education, you can figure some of this out on your own because it’s intuitive. Ugh.

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3 people found this helpful

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    4 out of 5 stars
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    2 out of 5 stars
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    4 out of 5 stars

Narrators shouldn't sound like commercials

Hooked is a great book - part of the canon of product development, and a good listen even with numerous references to charts or diagrams in the printed edition that don't translate into audio. However, the narrator on this book sounds like he's narrating an ad for a time-share. He's not telling a story, and the tempo and modulation of his voice are quite distracting. That takes away from what is an otherwise good read.

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3 people found this helpful

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    4 out of 5 stars
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    4 out of 5 stars

Great content, but not a great audio-book

What made the experience of listening to Hooked the most enjoyable?

Interesting concepts.

How did the narrator detract from the book?

He fumbled with words frequently and the audio quality felt a little off. I would recommend that they re-record this book or at least fix certain sections. I found it very distracting.

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3 people found this helpful

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    3 out of 5 stars
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    3 out of 5 stars

It was missing a Chapter and end credits

The content was good. The problem was the book is missing chapters as well as end credits.

Needs to be fixed.

Hope they update this book for those that already purchased it.

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2 people found this helpful

  • Overall
    5 out of 5 stars
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    1 out of 5 stars
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    5 out of 5 stars

Amazing Book! But they switched readers :-(

Have you listened to any of Dave Wright’s other performances before? How does this one compare?

I listened to the version of this book read by Nir Eyal. But when I decided to download it to my computer, it had changed to being read my this guy. Nir Eyal is WAY better!!! I have no idea why they switched. Luckily I still have the Nir Eyal version downloaded on my phone.

If I were you, I would contact Audible and request the Nir Eyal version.

Any additional comments?

This book has given me so many insights into my daily behavior as well as the behavior of those around me.

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2 people found this helpful