Growth Hacker Marketing
A Primer on the Future of PR, Marketing, and Advertising
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Growth Hacker Marketing
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Narrado por:
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Ryan Holiday
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De:
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Ryan Holiday
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A primer on the future of PR, marketing, and advertising - now revised and updated with new case studies
Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions - with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.
Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
Best-selling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of start-ups, brands, and small businesses.
Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
©2018 Ryan Holiday (P)2019 Gildan MediaLos oyentes también disfrutaron...
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Conspiracy
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General4.5 out of 5 stars 2,216
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In 2007, a short blogpost by Gawker Media outed PayPal founder and billionaire investor Peter Thiel as gay. Thiel's sexuality had been known to close friends and family, but he didn't consider himself a public figure, and believed the information was private. This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker and its bankruptcy. Only later would the world learn that Gawker's demise was not incidental - it had been masterminded by Thiel.
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3 out of 5 stars
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I almost couldn’t make it through...
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Perennial Seller
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Historia4.5 out of 5 stars 1,264
How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
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3 out of 5 stars
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Another Holiday marketing success, ironically .
- De Luke David Johnson en 10-29-17
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The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
- Duración: 3 h y 6 m
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General4.5 out of 5 stars 2,103
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Narración:4.5 out of 5 stars 1,740
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Historia4.5 out of 5 stars 1,720
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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4 out of 5 stars
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Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
De: Al Ries, y otros
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Courage Is Calling
- Fortune Favors the Brave
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- Narrado por: Ryan Holiday
- Duración: 6 h y 5 m
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General4.5 out of 5 stars 2,803
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Narración:4.5 out of 5 stars 2,409
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Historia4.5 out of 5 stars 2,397
Almost every religion, spiritual practice, philosophy and person grapples with fear. The most repeated phrase in the Bible is “Be not afraid.” The ancient Greeks spoke of phobos, panic and terror. It is natural to feel fear, the Stoics believed, but it cannot rule you. Courage, then, is the ability to rise above fear, to do what’s right, to do what’s needed, to do what is true. And so it rests at the heart of the works of Marcus Aurelius, Aristotle, and CS Lewis, alongside temperance, justice, and wisdom.
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2 out of 5 stars
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Not his best effort
- De Amazon Customer en 09-30-21
De: Ryan Holiday
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The Obstacle Is the Way
- The Timeless Art of Turning Trials into Triumph
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General4.5 out of 5 stars 1,021
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Narración:4.5 out of 5 stars 878
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Historia4.5 out of 5 stars 879
The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: “The impediment to action advances action. What stands in the way becomes the way.”
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3 out of 5 stars
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Brilliant book; Terrible Reader
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
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- Narrado por: Ryan Holiday
- Duración: 6 h y 25 m
- Versión completa
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General4.5 out of 5 stars 807
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Narración:4.5 out of 5 stars 685
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Historia4.5 out of 5 stars 682
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
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5 out of 5 stars
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Wake up call
- De RML85 en 08-18-20
De: Ryan Holiday
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Conspiracy
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- Narrado por: Ryan Holiday
- Duración: 11 h y 39 m
- Versión completa
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General4.5 out of 5 stars 2,216
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Narración:4 out of 5 stars 1,998
-
Historia4.5 out of 5 stars 1,983
In 2007, a short blogpost by Gawker Media outed PayPal founder and billionaire investor Peter Thiel as gay. Thiel's sexuality had been known to close friends and family, but he didn't consider himself a public figure, and believed the information was private. This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker and its bankruptcy. Only later would the world learn that Gawker's demise was not incidental - it had been masterminded by Thiel.
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3 out of 5 stars
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I almost couldn’t make it through...
- De Grant Hall en 04-06-18
De: Ryan Holiday
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Perennial Seller
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- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 7 h
- Versión completa
-
General4.5 out of 5 stars 1,438
-
Narración:4.5 out of 5 stars 1,276
-
Historia4.5 out of 5 stars 1,264
How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
-
3 out of 5 stars
-
Another Holiday marketing success, ironically .
- De Luke David Johnson en 10-29-17
De: Ryan Holiday
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The 22 Immutable Laws of Marketing
- De: Al Ries, Jack Trout
- Narrado por: David Drummond
- Duración: 3 h y 6 m
- Versión completa
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General4.5 out of 5 stars 2,103
-
Narración:4.5 out of 5 stars 1,740
-
Historia4.5 out of 5 stars 1,720
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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4 out of 5 stars
-
Highly recommended, but could use an update.
- De T. M. Castagna en 12-01-15
De: Al Ries, y otros
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Courage Is Calling
- Fortune Favors the Brave
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 5 m
- Versión completa
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General4.5 out of 5 stars 2,803
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Narración:4.5 out of 5 stars 2,409
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Historia4.5 out of 5 stars 2,397
Almost every religion, spiritual practice, philosophy and person grapples with fear. The most repeated phrase in the Bible is “Be not afraid.” The ancient Greeks spoke of phobos, panic and terror. It is natural to feel fear, the Stoics believed, but it cannot rule you. Courage, then, is the ability to rise above fear, to do what’s right, to do what’s needed, to do what is true. And so it rests at the heart of the works of Marcus Aurelius, Aristotle, and CS Lewis, alongside temperance, justice, and wisdom.
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2 out of 5 stars
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Not his best effort
- De Amazon Customer en 09-30-21
De: Ryan Holiday
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The Obstacle Is the Way
- The Timeless Art of Turning Trials into Triumph
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 4 h y 38 m
- Versión completa
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General4.5 out of 5 stars 1,021
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Narración:4.5 out of 5 stars 878
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Historia4.5 out of 5 stars 879
The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: “The impediment to action advances action. What stands in the way becomes the way.”
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3 out of 5 stars
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Brilliant book; Terrible Reader
- De Jeffrey Dickinson en 06-24-23
De: Ryan Holiday
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 25 m
- Versión completa
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General4.5 out of 5 stars 807
-
Narración:4.5 out of 5 stars 685
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Historia4.5 out of 5 stars 682
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
-
5 out of 5 stars
-
Wake up call
- De RML85 en 08-18-20
De: Ryan Holiday
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- De: Sean Ellis, Morgan Brown
- Narrado por: Sean Ellis, Morgan Brown
- Duración: 10 h y 43 m
- Versión completa
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General4.5 out of 5 stars 1,013
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Narración:4.5 out of 5 stars 855
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Historia4.5 out of 5 stars 850
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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2 out of 5 stars
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Tough one
- De Amazon Customer en 10-12-18
De: Sean Ellis, y otros
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Ego Is the Enemy
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 56 m
- Versión completa
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General4.5 out of 5 stars 13,415
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Narración:4.5 out of 5 stars 11,353
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Historia4.5 out of 5 stars 11,274
"While the history books are filled with tales of obsessive visionary geniuses who remade the world in their images with sheer, almost irrational force, I've found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition." (From the prologue)
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2 out of 5 stars
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Disappointing. Thin, weak reading.
- De Robert en 09-08-16
De: Ryan Holiday
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Stillness Is the Key
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 56 m
- Versión completa
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General4.5 out of 5 stars 8,358
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Narración:4.5 out of 5 stars 7,156
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Historia4.5 out of 5 stars 7,094
All great leaders, thinkers, artists, athletes, and visionaries share one indelible quality. It enables them to conquer their tempers. To avoid distraction and discover great insights. To achieve happiness and do the right thing. Ryan Holiday calls it stillness - to be steady while the world spins around you. In this book, he outlines a path for achieving this ancient, but urgently necessary way of living.
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2 out of 5 stars
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Needs to be read by a professional voice talent
- De Kindle Customer en 10-08-19
De: Ryan Holiday
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Lives of the Stoics
- The Art of Living from Zeno to Marcus Aurelius
- De: Ryan Holiday, Stephen Hanselman
- Narrado por: Ryan Holiday
- Duración: 10 h y 8 m
- Versión completa
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General4.5 out of 5 stars 769
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Narración:4 out of 5 stars 638
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Historia4.5 out of 5 stars 635
From the best-selling authors of The Daily Stoic comes an inspiring guide to the lives of the Stoics, and what the ancients can teach us about happiness, success, resilience, and virtue. In Lives of the Stoics, Holiday and Hanselman present the fascinating lives of the men and women who strove to live by the timeless Stoic virtues of Courage. Justice. Temperance. Wisdom. Organized in digestible, mini-biographies of all the well-known - and not so well-known - Stoics, this book vividly brings home what Stoicism was like for the people who loved it and lived it.
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4 out of 5 stars
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Awful narration
- De Jordan Bailey en 10-03-20
De: Ryan Holiday, y otros
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
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General5 out of 5 stars 3,423
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Narración:5 out of 5 stars 3,221
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Historia5 out of 5 stars 3,218
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
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5 out of 5 stars
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Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
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Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
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General4.5 out of 5 stars 6,920
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Narración:4.5 out of 5 stars 5,841
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Historia4.5 out of 5 stars 5,804
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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4 out of 5 stars
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A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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General4.5 out of 5 stars 4,275
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Narración:4.5 out of 5 stars 3,611
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Historia4.5 out of 5 stars 3,565
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- De: Alex Hormozi
- Narrado por: Alexander Hormozi
- Duración: 3 h y 48 m
- Versión completa
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General5 out of 5 stars 20,903
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Narración:5 out of 5 stars 19,389
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Historia5 out of 5 stars 19,327
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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5 out of 5 stars
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Great content littered with filthy language
- De Amazon Customer en 09-29-21
De: Alex Hormozi
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
- Versión completa
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General5 out of 5 stars 5,141
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Narración:5 out of 5 stars 4,426
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Historia5 out of 5 stars 4,371
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 17 m
- Versión completa
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General4.5 out of 5 stars 2,103
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Narración:4.5 out of 5 stars 1,372
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Historia4.5 out of 5 stars 1,368
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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1 out of 5 stars
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Grossed me out
- De Brian en 01-17-10
De: Seth Godin
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The Cold Start Problem
- How to Start and Scale Network Effects
- De: Andrew Chen
- Narrado por: Andrew Chen
- Duración: 10 h y 28 m
- Versión completa
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General4.5 out of 5 stars 730
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Narración:4.5 out of 5 stars 587
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Historia4.5 out of 5 stars 583
Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.
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4 out of 5 stars
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Great high level summary. More unique insights wanted.
- De Roman en 12-09-21
De: Andrew Chen
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 55 m
- Versión completa
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General4.5 out of 5 stars 402
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Narración:4.5 out of 5 stars 313
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Historia4.5 out of 5 stars 309
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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3 out of 5 stars
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Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
De: Donald Miller
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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
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Wake up call
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Traction
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- Versión completa
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General4.5 out of 5 stars 878
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Narración:4.5 out of 5 stars 723
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Historia4.5 out of 5 stars 722
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
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5 out of 5 stars
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Review from a marketing pro
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They Ask, You Answer
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They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
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3 out of 5 stars
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Get to the point
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What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
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3 out of 5 stars
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!!!! Good !!!!! Should be a chapter, not book!!
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General4.5 out of 5 stars 1,931
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Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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4 out of 5 stars
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- Narrado por: Sean Ellis, Morgan Brown
- Duración: 10 h y 43 m
- Versión completa
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General4.5 out of 5 stars 1,013
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Narración:4.5 out of 5 stars 855
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Historia4.5 out of 5 stars 850
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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2 out of 5 stars
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Tough one
- De Amazon Customer en 10-12-18
De: Sean Ellis, y otros
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 25 m
- Versión completa
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General4.5 out of 5 stars 807
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Narración:4.5 out of 5 stars 685
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Historia4.5 out of 5 stars 682
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
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5 out of 5 stars
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Wake up call
- De RML85 en 08-18-20
De: Ryan Holiday
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Traction
- How Any Startup Can Achieve Explosive Customer Growth
- De: Gabriel Weinberg, Justin Mares
- Narrado por: Gabriel Weinberg
- Duración: 7 h y 24 m
- Versión completa
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General4.5 out of 5 stars 878
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Narración:4.5 out of 5 stars 723
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Historia4.5 out of 5 stars 722
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
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5 out of 5 stars
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Review from a marketing pro
- De SV en 06-18-16
De: Gabriel Weinberg, y otros
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They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
- De: Marcus Sheridan
- Narrado por: Marcus Sheridan
- Duración: 9 h y 32 m
- Versión completa
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General5 out of 5 stars 332
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Narración:4.5 out of 5 stars 271
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Historia5 out of 5 stars 269
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
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3 out of 5 stars
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Get to the point
- De Clinton Thomas en 04-03-21
De: Marcus Sheridan
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Purple Cow
- Transform Your Business by Being Remarkable
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
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General4.5 out of 5 stars 3,642
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Narración:4.5 out of 5 stars 2,844
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Historia4.5 out of 5 stars 2,831
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
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3 out of 5 stars
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!!!! Good !!!!! Should be a chapter, not book!!
- De Phillip en 06-25-12
De: Seth Godin
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Conspiracy
- A True Story of Power, Sex, and a Billionaire's Secret Plot to Destroy a Media Empire
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 11 h y 39 m
- Versión completa
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General4.5 out of 5 stars 2,216
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Narración:4 out of 5 stars 1,998
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Historia4.5 out of 5 stars 1,983
In 2007, a short blogpost by Gawker Media outed PayPal founder and billionaire investor Peter Thiel as gay. Thiel's sexuality had been known to close friends and family, but he didn't consider himself a public figure, and believed the information was private. This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker and its bankruptcy. Only later would the world learn that Gawker's demise was not incidental - it had been masterminded by Thiel.
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3 out of 5 stars
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I almost couldn’t make it through...
- De Grant Hall en 04-06-18
De: Ryan Holiday
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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 17 m
- Versión completa
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General4.5 out of 5 stars 2,103
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Narración:4.5 out of 5 stars 1,372
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Historia4.5 out of 5 stars 1,368
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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1 out of 5 stars
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Grossed me out
- De Brian en 01-17-10
De: Seth Godin
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
- Versión completa
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General4.5 out of 5 stars 435
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Narración:4.5 out of 5 stars 340
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Historia4.5 out of 5 stars 338
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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5 out of 5 stars
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The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
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Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
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General4.5 out of 5 stars 4,686
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Narración:4.5 out of 5 stars 3,893
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Historia4.5 out of 5 stars 3,858
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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4 out of 5 stars
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Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
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Right Thing, Right Now
- Good Values. Good Character. Good Deeds.
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 7 h y 59 m
- Versión completa
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General4.5 out of 5 stars 630
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Narración:4.5 out of 5 stars 588
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Historia4.5 out of 5 stars 588
For the ancients, everything worth pursuing in life flowed from a strong sense of justice—or one’s commitment to doing the right thing, no matter how difficult. In order to be courageous, wise, and self-disciplined, one must begin with justice. The influence of the modern world often tells us that acting justly is optional. Holiday argues that that’s simply untrue—and the fact that so few people today have the strength to stand by their convictions explains much about why we’re so unhappy.
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2 out of 5 stars
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Echoes left wing narratives
- De Jesse Williams en 07-02-24
De: Ryan Holiday
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Lean Marketing
- More Leads. More Profit. Less Marketing
- De: Allan Dib
- Narrado por: Troy Duran
- Duración: 8 h y 19 m
- Versión completa
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General4.5 out of 5 stars 65
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Narración:4.5 out of 5 stars 64
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Historia4.5 out of 5 stars 64
You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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2 out of 5 stars
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Great Title & Goals - Didn't Deliver on Substance
- De Musekic en 06-10-24
De: Allan Dib
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Ego Is the Enemy
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 56 m
- Versión completa
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General4.5 out of 5 stars 13,415
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Narración:4.5 out of 5 stars 11,353
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Historia4.5 out of 5 stars 11,274
"While the history books are filled with tales of obsessive visionary geniuses who remade the world in their images with sheer, almost irrational force, I've found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition." (From the prologue)
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2 out of 5 stars
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Disappointing. Thin, weak reading.
- De Robert en 09-08-16
De: Ryan Holiday
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Courage Is Calling
- Fortune Favors the Brave
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 6 h y 5 m
- Versión completa
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General4.5 out of 5 stars 2,803
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Narración:4.5 out of 5 stars 2,409
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Historia4.5 out of 5 stars 2,397
Almost every religion, spiritual practice, philosophy and person grapples with fear. The most repeated phrase in the Bible is “Be not afraid.” The ancient Greeks spoke of phobos, panic and terror. It is natural to feel fear, the Stoics believed, but it cannot rule you. Courage, then, is the ability to rise above fear, to do what’s right, to do what’s needed, to do what is true. And so it rests at the heart of the works of Marcus Aurelius, Aristotle, and CS Lewis, alongside temperance, justice, and wisdom.
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2 out of 5 stars
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Not his best effort
- De Amazon Customer en 09-30-21
De: Ryan Holiday
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Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- De: Keith Ferrazzi, Tahl Raz
- Narrado por: Richard Harries
- Duración: 13 h y 49 m
- Versión completa
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General4.5 out of 5 stars 2,251
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Narración:4.5 out of 5 stars 1,901
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Historia4.5 out of 5 stars 1,897
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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1 out of 5 stars
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Couldn't finish
- De book smart en 05-01-16
De: Keith Ferrazzi, y otros
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 738
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Narración:4.5 out of 5 stars 577
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Historia4.5 out of 5 stars 569
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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5 out of 5 stars
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Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
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The First 90 Days, Updated and Expanded
- Proven Strategies for Getting Up to Speed Faster and Smarter
- De: Michael Watkins
- Narrado por: Grover Gardner
- Duración: 6 h y 58 m
- Versión completa
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General4.5 out of 5 stars 3,493
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Narración:4.5 out of 5 stars 2,856
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Historia4 out of 5 stars 2,831
The world’s most trusted guide for leaders in transition. Transitions are a critical time for leaders. In fact, most agree that moving into a new role is the biggest challenge a manager will face. While transitions offer a chance to start fresh and make needed changes in an organization, they also place leaders in a position of acute vulnerability. Missteps made during the crucial first three months in a new role can jeopardize or even derail your success.
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2 out of 5 stars
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Missing access to tables and charts
- De Vipul Gautam en 03-25-16
De: Michael Watkins
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The Obstacle Is the Way
- The Timeless Art of Turning Trials into Triumph
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 4 h y 38 m
- Versión completa
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General4.5 out of 5 stars 1,021
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Narración:4.5 out of 5 stars 878
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Historia4.5 out of 5 stars 879
The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: “The impediment to action advances action. What stands in the way becomes the way.”
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3 out of 5 stars
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Brilliant book; Terrible Reader
- De Jeffrey Dickinson en 06-24-23
De: Ryan Holiday
Lo que los oyentes dicen sobre Growth Hacker Marketing
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- k verb
- 06-01-23
Best marketing book I’ve purchased - ever!
This book has real life info that can be integrated into any business for growth!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- James Mott
- 07-19-20
Made me have so many ideas
I listened while driving and it triggered so many ideas I started taking notes on a Burger King bag at 75 mph!! Awesome book!! All his books are amazing!
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Tim Brownson
- 06-14-21
Don't be fooled by the shortness
This book has more marketing nous and insight than books 3 times its length.
A must read for anybody with no marketing budget, no experience and no hope of competing on normal marketing terms.
And a must read for anybody with a marketing budget, lots of experience and every hope of competing on normal marketing terms.
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- James
- 03-02-21
Chewable chunks
This was a manageable book. I liked “trust me I’m lying” more, but this surely was easier to take and apply to my day to day. I look forward to future writings of his.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- AmaTom
- 01-28-20
Thank you!
I am making this required reading for our team. Thank you for your insight! Invaluable!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- BV
- 03-13-22
Even More Useful Than Trust Me, I'm Lying
Holiday is a brilliant marketing iconoclast. His ability to see non-obvious marketing opportunities is unmatched.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- John
- 12-11-24
Wish I read this before grinding away at a startup
Read it. This is the first book you should read the second you being to work for a startup.
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Total3 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Amazon Customer
- 03-09-19
Good for stimulating thought short on substance
This is more like a pamphlet than a book. It is the Twitter of business books.
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esto le resultó útil a 1 persona
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Total3 out of 5 stars
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Ejecución3 out of 5 stars
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Historia3 out of 5 stars
- Rich
- 03-20-21
The Book is 5 Stars Audio 3
I like Ryan Holiday but his delivery doesn't get me excited to continue listening. The content was good but I found myself having to force me to listen vs being excited for what comes next. I know it's a marketing book not an adventure but he has plenty stories to illustrate the point he is making and it just came off dry
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Total3 out of 5 stars
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Ejecución3 out of 5 stars
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Historia3 out of 5 stars
- Neal
- 06-05-24
Meh.
It’s fine. Feel like the main points could have been summarized in a 5-10 minutes YouTube video. I cannot imagine myself listening a second time.
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