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Publisher's Summary

Your road map to a seven-figure business...in one year or less

By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy.

This one-year plan will guide you through the three stages to your first $1 million:

The Grind (Months 0-4): This step-by-step plan will help you identify a winning product idea, target customers that are guaranteed to buy, secure funding, and take your first sale within your first four months.

The Growth (Months 5-8): Once you're in business, you will discover how to use cheap and effective advertising strategies to get your product to at least 25 sales per day, so you can prove you have a profitable business.

The Gold (Months 9-12): It's time to establish series of products available for sale, until you are averaging at least 100 sales per day, getting you closer to the million-dollar mark every single day.

Through his training sessions at Capitalism.com, Ryan Daniel Moran has helped new and experienced entrepreneurs launch scalable and sustainable online businesses. He's seen more than 100 entrepreneurs cross the seven-figure barrier, many of whom go on to sell their businesses.

If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business and be in a position to call your own shots for life.

©2020 Ryan Moran (P)2020 Audible, Inc.

What listeners say about 12 Months to $1 Million

Average Customer Ratings
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    4 out of 5 stars

Good, but a Little Misleading

Ryan is a great story teller, which I am sure comes from learning doing his podcast.
The blueprint is pretty sound.
The problem is, and Ryan is not alone with this narrative, it about getting to $1M in SALES a year, not actual earnings.
Most businesses operate on thin margins, especially with physical products. So $1M in sales === ~ $40k in earnings.
Of course the real payout is if you can sell the business in 24-36 months for real capital.
You will still need to work about 3000-4000 hours a year. But most business owners do that anyway.
The thing I felt Ryan missed was breaking down cost of goods, support services, advertising & marketing, fees and taxes. Would have like more about actual numbers to lend more credibility to the plan.

83 people found this helpful

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Must read for anyone entering ecom


I wish I had this book several years ago. I’ve been selling “stuff” online for years and Ryan NAILS why my success has been mediocre at best. I’ve made a living but struggled to build a real, 7 figure business. I also have struggled with feeling unfulfilled.

A lot of people ask me how to sell online, from now on I’ll just send them to this book. Seriously. It’s that good. I don’t think you really need anything else.

Another note- I listen to a fair amount of marketing gurus and while their info can be great, they often focus heavily on service businesses. Ryan Moran is the Russell Brunson of physical products.

I’m well on my way in phase one, the grind! I’ll check back in 12 mos when my business is selling a million per year.

68 people found this helpful

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Made my $1m in 12 months, even in China

Followed Ryan’s approach, one product at a time, started from 04/2017, hit a lit more than $1m by 3/2018. Business did about $7m in revenue in 2018, over $1m/month in the beginning of 2019 before I left. Even, listener/follower from China can do this, maybe you can too?


Listened to all his podcasts since 2017, learned a ton. Been to 2019 Dallas CapCon, met Ryan in person, can’t express my great gratitude toward the help he has brought to me over the past 4 years, as a businessman, a leader, also a thought leader.

Would definitely recommend his book to people who are thinking about getting started. the Amazon game changed a lot for sure, building a business remains the same, his personal experiences and examples around him will help out a lot for sure.

Joey Zhang

40 people found this helpful

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Most Valuable Book I’ve Ever Read!!

The mindset shifts I have had throughout listening to this book are astounding. I am so jazzed up and ready to make some changes to the way I’ve been doing things in my business endeavors. Also, listening to Ryan read it himself is a whole other experience. I highly recommend this book to anyone who has to be an entrepreneur. I’ve read all the popular books like Rich dad poor dad, 4 hour work week, etc. and this one takes the cake. For mindset shifts as well as for actionable steps. Well done Ryan. Well done. 🙏🏼

30 people found this helpful

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One small idea for the whole book. Nothing interesting.

The idea is that you have to work hard for 12 month to earn a million and then you can relax 🤦‍♀️I bought it just because of Russell’s review, but it wasn’t worth my time.
Maybe for complete newcomers it’d be ok.

23 people found this helpful

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I wasn’t sure I will like it...

I’ll start by saying that Ryan has been one of my main ‘secret’ mentors through my own Entrepreneurial journey. I discovered his podcast about 3.5 years ago when I was just starting my first eCommerce brand. Right away I was hooked. His mindset, his views on life and his own well documented path really resonated with me. There was an unapologetic honesty about him and the messaging he was sharing with the world.

As much as I loved most of his content which I tirelessly consumed and implemented over the years, I honestly did not think I will like this book... I knew his 12 months to a million strategy very well and I was already past that initial explosive growth stage in my own business. I didn’t think I would get much value from reading the book since I have already lived through that process.

Still, after hearing some raving reviews from other entrepreneur friends, when my next Audible credit came in, I decided to give his book a try. I am so glad that I did, It captivated me right from the beginning. It was a truly inspirational read (or should I say listen) and at no point have I lost interest or felt that it wasn’t relevant to me. I thought I knew Ryan’s story very well, but the book provided so much more depth and perspective to his journey, which I still find extremely inspirational.

So if you are an entrepreneur or you feel a deeper calling inside of you to break out of the chains of a 9 to 5 life, it is definitely a must read! Thank you Ryan for enabling so many of us to get past our own head trash and fears and for providing a clear path to a more fulfilled life.

I still hope to meet you some day and shake your hand for helping me through my own struggles on the path to success.

Roger

17 people found this helpful

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A little shallow in content, doesn't go in depth

The book was helpful in some ways but ultimately missed the mark on a lot of the in depth content you'd expect to hear from someone trying to sell you their trade secrets. The book read more like a biography. The content also repeated itself throughout the book and was drawn out. I would have been more interested to hear about the start up or beginning stages of finding the right product as the author is clearly an Amazon FBA seller.

14 people found this helpful

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almost zero useful content

it should tell you how to plan the next 12 months, but it can be replaced with a single a4 page with some instructions.
really, stay away from this waste of time.

14 people found this helpful

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It's good if you are trying to make a quick buck.

This book tells you how to reinvent products that are already on the market. Basically he wants you to rebrand things by asking customers what they did and didn't like about other products already on the market. There is no doubt that it would actually work, but it is a long shot. I feel like he and his buddy got lucky on a product (workout bars), had a ton of money to invest in other ventures, and started giving advice to other people how they did it. You know...like someone telling you their "system" on choosing a great stock....or picking the winning numbers on a lottery ticket. If you have no experience as an entrepreneur, this is not the book to start with.

13 people found this helpful

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Loved the “side notes”! Great book!

Super informative. Easy listen. Things to implement today. I especially enjoyed the authors “side notes” that seemed to not be in the written book, but especially for the audio version. Great read!

10 people found this helpful

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  • AJ R.
  • 12-01-20

anecdotal

I'm only as far as chapter 3 and so far its all been anecdotal stories about others. Thats fine but there's not really any advice so far.

29 people found this helpful

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  • nath
  • 11-14-20

Even if I don't ever make a million, I'm inspired.

The best audiobook I've listened to. I've realised I've been looking at everything wrong. I've always wanted a business of my own, but you're going have to be very lucky to get to a million if you're providing a service based business. This book has given me a good idea of what I want to do. This time next year rodders...

24 people found this helpful

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  • Positivity13
  • 09-03-20

Audiobook better than the book 😁

Read the book and then decided to buy the audiobook to go over it again before starting day 1.

So glad I did as firstly Ryan reads it himself which is refreshing. Secondly Ryan comes off the book a couple times to make it even more relevant.

Great work Ryan, I’m ready to start day 1

16 people found this helpful

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  • SantaOmar
  • 01-13-21

Interesting story

To make it short, he is an engaged person who gave all efforts to make his success, this how it is in business, he focus on amazon fba, which is ok, I use amazon for my books but lately I decided to give Instagram - woocommerce a chance as well. Generally the book is very good 👍😊

13 people found this helpful

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  • Steven Stelljes
  • 03-04-21

I didn't think this was going to be any good

I've never heard about Ryan before and I was skeptical this was going to be any good. HOWEVER, it was amazing. It came at the right time in my life and I would honestly consider this one of my life changing books. Or at least a must read for any starting entrepreneur. Highly recommended.

10 people found this helpful

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  • Midnight
  • 01-01-21

Practical

I've been looking for someone to just tell me what I need to do and I guess I found them. This is a step by step guide on how to build a brand and to me, it is a clear path to getting to a big goal.

9 people found this helpful

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  • adam dean
  • 11-18-20

Learnt so much

Very easy to follow and gave some great insights into how to get started. Can’t wait to get going!

6 people found this helpful

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  • Niall Harty
  • 11-03-20

Extremely practical! can't recommend enough!

Absolutely loved this book! So practical, very simple and strategies anyone can use to build a product focused business.
I cannot stress enough how much this has helped me, and you cannot afford to not read this!

6 people found this helpful

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  • Paul (the other one)
  • 03-11-21

Largely aimed at people wishing to sell products

Overall a good enough listen with a few helpful ideas, but it's predominantly aimed at entrepreneurs wanting to find a physical product to sell, but don't particularly care what that product is.

It doesn't speak to other people, such as those wishing to earn their millions from being an artist, performer, sportsperson, or even offering some other kind of practical service.

That said, you can use a little abstract thought and apply some of the ideas into the above, but personally speaking, I prefer things to be more literal.

4 people found this helpful

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  • Gage
  • 09-08-20

This book beats any billionaires book

Ryan is straight to the point on the steps that needs to be taken when building a million pound business. This book is worth more that 10 gold bars. At the end you can hear the emotion in Ryan’s voice when he’s talking about his daughter and it really hit me in feels

4 people found this helpful

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  • Anonymous User
  • 04-19-21

A load of success stories in one long infomercial

Listened the full way to get an understanding of this type of subliminal marketing.
Book title far from the content.

1 person found this helpful

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  • cam
  • 03-21-21

A must-read for any entrepreneur!

I'm an entrepreneur in my second year running an online business. This book helped me to identify all of the mistakes I was making with my business, and in turn will allow the business to be more profitable long term.

In addition to this it has inspired me to give entrepreneurship another go. I already have a business idea in mind and will be executing on it immediately. The great thing about this book are the detailed steps that Ryan has provided in taking you from a simple idea, to a $1m business.

If you enjoy the work of Tim Ferriss, or MJ Demarco, you'll love what Ryan has to offer.

1 person found this helpful

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  • SAMIGAL
  • 06-21-21

great listen

Loved it.
Straight to the point and accurate info.
Very easy to listen and understand.
well done.

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  • Anonymous User
  • 05-17-21

A must read for aspiring entrepreneur's.

Best read/listen so far I've come across if you're wanting to get into a business of your own.

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  • Anonymous User
  • 05-11-21

Clear, practical and full of insight!

I feel like Ryan just silenced all the noise that was preventing me from focusing on my proven product and scaling it to where it can go. This book was a game-changer for me and I believe I will look back at it as the inflection point on what had been a slow process of growth so far.

Thank you Ryan for your precision, simplicity and pragmatism, sprinkled with genuine love and care for your customers. I hope I run into you at a conference someday, buy you a Glenlivet and tell you my success story to feature in your next book. Much love to you and your family, from me and mine! Diana (@Brasileirasempreendendo)

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  • Anonymous User
  • 04-20-21

Good story

Good story and good principles. It was a good listen to get some perspective but not very detailed.


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  • Hamid Babapoor
  • 03-11-21

Really enjoyed and learnt from it

I can tell in 12 months how it worked Lol. it's a good torch to show the way

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  • Amazon Customer
  • 03-04-21

must read

loved it. great concepts and motivation for those starting out or need a littlw extra push on their journey of entrepreneurship

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  • Kindle Customer
  • 02-07-21

One of THE BEST books

I am so glad I picked up this book. I'm new to building the business world and I couldn't have asked for anything better. This is the year I am determined to reach my first million dollars in sales and thus book has it all. Ryan clearly outlines the steps that you can follow to reach it. The part remaining is being consistent and persistent. A must read for anyone carving the path to their million dollar and beyond. Do yourself a favor and get this book.

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  • Amazon Customer
  • 02-02-21

Get started

Another great book for the newbie entrepreneur, listen carefully to the process Ryan outlays, I’m all in now