• The Psychology of Selling

  • The Art of Closing Sales
  • By: Brian Tracy
  • Narrated by: Brian Tracy
  • Length: 5 hrs and 19 mins
  • 4.8 out of 5 stars (1,960 ratings)

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The Psychology of Selling  By  cover art

The Psychology of Selling

By: Brian Tracy
Narrated by: Brian Tracy
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Publisher's summary

With Brian Tracy’s The Psychology of Selling you will learn how to program yourself for success.

How would you like to triple your income in just 12 months?

That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.

“Selling is an inner game,” Brian states, “and the difference between top performers and average ones is not as great as you might think. Top performers just do certain things a little bit better each day.” In these 12 sessions you’ll learn the field-tested techniques that will give you that critical edge, so you can blow the roof off your closing rate and your commissions. In this landmark program, you’ll discover:

  • Why the top 20 percent of salespeople earn 16 times the average of the rest.
  • The 10 characteristics of superior salespeople.
  • The psychology of buying.
  • How to break a prospect’s preoccupation.
  • Why goal setting is a key to sales success.
  • Six ways to increase effectiveness.
  • How to deal with a prospect’s nine most common objections.
  • The Law of Six and how it can help you.
  • And so much more!

©1985 Nightingale Conant for Brian Tracy (P)1985 Nightingale Conant

What listeners say about The Psychology of Selling

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Awesome to listen.

loved it. Brian Tracy knows his stuff. really informative and on point.

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8 people found this helpful

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Classic from a Master

Would you listen to The Psychology of Selling again? Why?

I will listen to it at least once or twice per year. Brian Tracy is a master at sales and this goes into great detail on what he did to become the legend. There is a lot of practical advice.

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Perfect Book

I hate to read books so listening to this was a dream come true. This is worth your time and you WILL make more money.

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    4 out of 5 stars
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information great, audio quality is to be desired

the audio book has many great ideas, and information that was shared. it was put in a meaningful way. This sounds like a seminar, more than an audio book. it appears to have an omnidirectional Mike that can pick up the people in the class slightly (but not ovewhelming)

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Excellent!

This was very easy to stay engaged. I've listened to the audio version three times.

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Excellent Material for Business & Sales Leaders

I would recommend this audio book to any and all people in the sales business. Listen to it while you're in the car and on your way to your next meeting! It will motivate and inspire you to do and be better at all that you do in life, sales and business!

Jeremy P. Sorensen
Everyday Property Manager

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Wow. This material stands the test of time.

Excellent material and presentation. I am new to sales and have listened to this one twice in 6 months.

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Very Effective Book for Closing

Smart Closing Techniques and presented very a
smartly. Liked it a lot and recommended this book to everyone who wants to sell anything in life

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Must have for anyone working in Sales

Loved it. Most of the content is still very relevant despite somewhat 'oldie' recording. Its a great listen.

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Should be every sales person handbook

Such an interesting and helpful book!
Every sales person should listen to this! It can literally change your entire career.

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