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Sell with a Story Audiobook

Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

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Publisher's Summary

Despite all the high-tech tools available to salespeople, the most personal method still works best.

Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.

Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:

  • Select the right story
  • Craft a compelling and memorable narrative
  • Incorporate challenge, conflict, and resolution
  • Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more

Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.

Download the accompanying reference guide.

©2017 Paul Smith (P)2016 Audible, Inc.

What Members Say

Average Customer Rating

4.5 (127 )
5 star
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4.4 (114 )
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4.5 (113 )
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Performance
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  •  
    JARED R CLEMENCE 12-29-16 Member Since 2016
    HELPFUL VOTES
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    "so good that I bought the hardcover"

    This audio book is so good that I bought the hardcover so that I could keep an easy reference book.

    3 of 3 people found this review helpful
  •  
    Kindle Customer 02-22-17 Member Since 2016
    HELPFUL VOTES
    3
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    "This book is not only simple but practical!"

    I've actually used his wisdom and guides to build my stories and win multiple contracts. Thank you!!!

    2 of 2 people found this review helpful
  •  
    Gregory Stump 03-18-17 Member Since 2017
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    Story
    "Great"

    Loved the book. It was well written with fantastic information. Additionally, the author did a fantastic job of not putting me to sleep while he read the book.

    1 of 1 people found this review helpful
  •  
    Michel 01-14-17
    Michel 01-14-17 Member Since 2016
    HELPFUL VOTES
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    "Great book , can recommend this one to anyone"

    For anyone in sales or for entrepreneurs who's looking for the keys to growth. This will definitely be a recommendation on the Online platform Vimentis V.I.P

    1 of 1 people found this review helpful
  •  
    Mabyn 01-11-17
    Mabyn 01-11-17 Member Since 2017
    HELPFUL VOTES
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    "As I walk"
    Where does Sell with a Story rank among all the audiobooks you’ve listened to so far?

    This is easily the book I can use the most. Someone else said it best when they said they think they need to buy the hard copy also?. Great working piece.


    What was one of the most memorable moments of Sell with a Story?

    Every story told was memorable & I will glean something from it.


    Which character – as performed by Paul Smith – was your favorite?

    Pick one.


    Was there a moment in the book that particularly moved you?

    I loved learning that I didn't know what a story was.


    Any additional comments?

    This book is actually making me work and has given me a way to do it. I'm excited that I might craft some solid stories.

    3 of 5 people found this review helpful
  •  
    Javier 05-17-17
    Javier 05-17-17
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    6
    4
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    Story
    "Very monotone, super long. Needs better concept."

    This book feels like a mission to finish since it is extremely long. The publisher should work on getting a narrator with a better down to earth voice.

    0 of 0 people found this review helpful
  •  
    Juan Camacho 05-12-17
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    2
    1
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    Story
    "I really don't like it."

    Not useful. Not interesting. I can't find actions that can move on to the next level.

    0 of 0 people found this review helpful
  •  
    Steven Calgary, Alberta, Canada 05-11-17
    Steven Calgary, Alberta, Canada 05-11-17 Member Since 2017
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    "Very balanced and motivated book"

    I was a little skeptical going into this book. I've read information before that seemed to suggest replacing sales process with storytelling. I think that's simply not a good idea. This author, explicitly, states that should not be done. Rather, he shows how to augment a sales process with storytelling. And he does it very well. I highly recommend!

    0 of 0 people found this review helpful
  •  
    Amazon Customer 05-09-17 Member Since 2017
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    "An incredible tool"

    Just like an axe can be used to cut wood for a family to keep warm, and an axe could be used to chop a persons head off, stories can be used for good and bad. Choose your side and tell stories. Paul Smith is a compelling narrator and he made learning this very simple.

    0 of 0 people found this review helpful
  •  
    chris 04-28-17
    chris 04-28-17 Member Since 2017
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    8
    3
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    Story
    "Great book"

    Well written and easy to listen to. Would recommend it to anyone in sales.

    Thanks,

    Chris
    Myyachtsales.com

    0 of 0 people found this review helpful

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