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Publisher's Summary

Despite all the high-tech tools available to salespeople, the most personal method still works best.

Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.

Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:

  • Select the right story
  • Craft a compelling and memorable narrative
  • Incorporate challenge, conflict, and resolution
  • Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more

Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.

©2017 Paul Smith (P)2016 Audible, Inc.

What members say

Average Customer Ratings

Overall

  • 4.4 out of 5.0
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Performance

  • 4.4 out of 5.0
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Story

  • 4.4 out of 5.0
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  • Overall
  • Performance
  • Story

This book is not only simple but practical!

I've actually used his wisdom and guides to build my stories and win multiple contracts. Thank you!!!

5 of 5 people found this review helpful

  • Overall
  • Performance
  • Story

Great

Loved the book. It was well written with fantastic information. Additionally, the author did a fantastic job of not putting me to sleep while he read the book.

3 of 3 people found this review helpful

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  • Performance
  • Story

An incredible tool

Just like an axe can be used to cut wood for a family to keep warm, and an axe could be used to chop a persons head off, stories can be used for good and bad. Choose your side and tell stories. Paul Smith is a compelling narrator and he made learning this very simple.

2 of 2 people found this review helpful

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  • Performance
  • Story

Great book , can recommend this one to anyone

For anyone in sales or for entrepreneurs who's looking for the keys to growth. This will definitely be a recommendation on the Online platform Vimentis V.I.P

4 of 5 people found this review helpful

  • Overall
  • Performance
  • Story

Insightful, yet particular

It's one of those books, that you have to be in the correct mood or mindset otherwise you might zone out. The book is full specific examples of breaking down a sentence. Which is great if you have the written book not so easy to follow, when listening too.
That being said it's still a very good book, that offers various ways for anyone looking to become a better speaker/salesperson, to try a frame their stories in a better light.

Overall: good book worth the money, to get the most out of it though buy the briny as well.

1 of 1 people found this review helpful

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  • Performance
  • Story

Very monotone, super long. Needs better concept.

This book feels like a mission to finish since it is extremely long. The publisher should work on getting a narrator with a better down to earth voice.

1 of 1 people found this review helpful

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  • Story

so good that I bought the hardcover

This audio book is so good that I bought the hardcover so that I could keep an easy reference book.

3 of 4 people found this review helpful

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  • Performance
  • Story

As I walk

Where does Sell with a Story rank among all the audiobooks you’ve listened to so far?

This is easily the book I can use the most. Someone else said it best when they said they think they need to buy the hard copy also?. Great working piece.

What was one of the most memorable moments of Sell with a Story?

Every story told was memorable & I will glean something from it.

Which character – as performed by Paul Smith – was your favorite?

Pick one.

Was there a moment in the book that particularly moved you?

I loved learning that I didn't know what a story was.

Any additional comments?

This book is actually making me work and has given me a way to do it. I'm excited that I might craft some solid stories.

4 of 6 people found this review helpful

  • Overall
  • Performance
  • Story

Too much and too slow

The whole book could have been summarized in 1 hour worth of materials.
Some stories not impactful enough.

  • Overall
  • Performance
  • Story

It's OK

Would you try another book from Paul Smith and/or Paul Smith?

Good book, and makes some very valid points. Not my favorite, but certainly one to have in the library.