Unleash the Power of Storytelling

Win Hearts, Change Minds, Get Results

De: Rob Biesenbach

Narrado por: Rob Biesenbach

Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life.

"In this engaging, no-nonsense, and often extremely funny handbook on the craft behind great stories, Rob Biesenbach shares his own storytelling roadmap without hesitation, giving you precisely what you need to raise your business storytelling to an art form." (Shonali Burke, ABC, president & CEO, Shonali Burke Consulting)

What can storytelling do for you?

Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs and getting the results we want. The right story can help you nail a job interview, earn a raise, close a sale, strengthen relationships with customers and employees, become a more comfortable networker, rally a team, and more.

A practical guide for the busy professional.

Taking a fun, no-nonsense approach, Unleash the Power of Storytelling will teach you:

• The hard science behind why stories work
• A simple three-part structure for telling any story
• The role of emotion in fueling great stories
• How to cut the clutter and focus your story on the essentials
• How and where to find great stories
• Tips for delivering your stories in the most effective way possible

It also contains tons of practical examples showing you how to use stories in job interviews, presentations, customer calls, employee meetings - even how to craft the right story for a wedding toast or eulogy!

©2018 Rob Biesenbach (P)2018 Rob Biesenbach

the past or the future?

narration great. story involved and sometimes had to understand. unique story line. characters had to get to know.

Concise book!

I like that Rob kept the main thing the main thing- useful book - and worth referring to over & again!

storytelling is essential to the sales process

whether it's a personal environment or professional environment, storytelling brings emotion to the front and people make decisions based on emotions. they justify the decision with facts, but the decision is what you're looking for. nice read, great tips. I recommend this book!

practical guide, great book

great book and great tips. not too long and easy to listen and get good ideas for storytelling.

Captivating

I’m astonished I could use the word captivating to describe any how-to book at all. But Rob must have employed almost every tip and technique he offered the reader (or listener) because I was fascinated. I do know he related stories to the reader that illustrated points he made, and I very much enjoyed that, eagerly awaiting the next one. I was also glad he provided information applicable to many types of storytelling situations, not only presentations given in the work setting. I’d like to buy a physical copy of this book and go crazy with a highlighter, marking and underlining. This is good stuff!!!