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Publisher's Summary

Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life.

"In this engaging, no-nonsense, and often extremely funny handbook on the craft behind great stories, Rob Biesenbach shares his own storytelling roadmap without hesitation, giving you precisely what you need to raise your business storytelling to an art form." (Shonali Burke, ABC, president & CEO, Shonali Burke Consulting)

What can storytelling do for you?

Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs and getting the results we want. The right story can help you nail a job interview, earn a raise, close a sale, strengthen relationships with customers and employees, become a more comfortable networker, rally a team, and more.

A practical guide for the busy professional.

Taking a fun, no-nonsense approach, Unleash the Power of Storytelling will teach you:

  • The hard science behind why stories work
  • A simple three-part structure for telling any story
  • The role of emotion in fueling great stories
  • How to cut the clutter and focus your story on the essentials
  • How and where to find great stories
  • Tips for delivering your stories in the most effective way possible

It also contains tons of practical examples showing you how to use stories in job interviews, presentations, customer calls, employee meetings - even how to craft the right story for a wedding toast or eulogy!

©2018 Rob Biesenbach (P)2018 Rob Biesenbach

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What listeners say about Unleash the Power of Storytelling

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not much juice

if you are expecting to become a storyteller by reading this book, chances are you will be disappointed.

10 people found this helpful

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A must read for marketers, salespeople, speakers..

...and others. I've read or listened to multiple books about storytelling, this audiobook quickly became my favorite on the topic of storytelling. He presented simple, easy to implement formats to win hearts, change minds, and get results.

3 people found this helpful

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Gets stright to the point.

As a long time subscriber to Audible I get irritated by books that keep dancing around the topic with hitting it straight on the head. I was really happy that Rob didn't do that, he addressed storytelling from a very practical angle that filtered all fluff out.
This is the book that will surely improve your storytelling given the simple steps he offers across the book. Don't expect a book that will take you all the way to teach you who "invented" storytelling and how it played a role in human evolution since the Greeks or so (thank god it wasn't that kind of a book).

1 person found this helpful

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A whole lot of fluff

For a book about storytelling, the example stories are pretty bland. The content is also very underwhelming.

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Extremely perceptive and the point

A wonderful afternoon's exploration - well worth the time and consideration. A really valuable contribution!

1 person found this helpful

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Must listen to for those interested in business

This was an awesome listen and it taught me alot about business storytelling even though I thought I already knew everything haha.

2 people found this helpful

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storytelling is essential to the sales process

whether it's a personal environment or professional environment, storytelling brings emotion to the front and people make decisions based on emotions. they justify the decision with facts, but the decision is what you're looking for. nice read, great tips. I recommend this book!

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the past or the future?

narration great. story involved and sometimes had to understand. unique story line. characters had to get to know.

1 person found this helpful

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  • Conor
  • 12-10-20

Great for beginners

Brilliant book for the basics of story telling. Maybe a little basic for those experienced in sales and marketing. Still very valuable every day tips.

1 person found this helpful

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  • Clare
  • 07-21-18

Helpful advice from a pro

This guy knows how to tell a good story! This book has given me the confidence to tell better stories in both my professional and personal life and really got me thinking about the power of storytelling.

1 person found this helpful

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  • Martin Wells
  • 04-07-18

Highly recommended.

An excellent book, easy on the ear, easy to follow packed with great ideas. Recommended.

1 person found this helpful

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  • claudine giordmaina
  • 07-25-20

Worth a listen!

Easy and engaging to listen to. Helpful points made that I can implement in business.

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  • maureen
  • 12-16-18

Great book.

A great read, easy to follow and lots of useful tips and examples to make implementing the ideas with good understanding

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  • Justin Easterbrook
  • 08-09-21

Focused on work and professionals.

This book is focused on work and professionals. I didn't get any clear cut 'how to' or steps to take to turn your memories into great stories. If the blurb had of described the content being mainly focused on work relationships, I would have skipped this title.

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  • Josh Hardy
  • 02-04-20

Great book, ironically full of stories.

A short and sweet book on the fundamentals of storytelling, intertwined with stories to reinforce the power and importance of storytelling.