Paul Cherry
AUTHOR

Paul Cherry

Paul Cherry is author of two successful books dedicated to helping sales professionals improve business relationships in order to ultimately close more deals: "Questions That Sell - The Powerful Process of Discovering What Your Customer Really Wants" (now, in a second edition) and "Questions That Get Results - Innovative Ideas Managers Can Use to Improve Their Teams' Performance" (with coauthor, Patrick Connor).

His new book, "The Ultimate Sales Pro - What the Best Salespeople Do Differently" is being released in August 2018.

A native of Wilmington, Delaware (outside of Philadelphia); Paul Cherry has over 20 years experience in corporate business-to-business sales training, developing management skills, building customer relationships, and closing more sales. He founded his own company, Performance Based Results (PBR) in 2004. PBR has provided services for organizations across United States and Canada, including locations in Europe, Asia, and Oceania. The firm specializes in sales performance training, sales management training, and sales coaching for companies in a wide array of industries and markets.

Performance Based Results (with Paul as president) offers programs that are customized to an organization's industry-specific language, market challenges, and corporate culture. PBR creates a plan of action that combines in-depth pre-training assessment, on-site workshops, one-on-one and in-the-field coaching -- with reinforcement reporting and follow-up seminars that strive to increase return-on-investment. PBR utilizes its Sales Bridge Model (Research, Rapport, Discovery, Solution, Commitment, Motivation) as a foundation to develop training curriculums and target specific customer challenges.

Paul Cherry has written over 250 articles for online resource centers and has been featured in leading print publications such as Inc., Investor's Business Daily, Selling Power, and Kiplinger's Personal Finance. He is also the creator of the audio book, "Top Sales Questions for Maximum Results."

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Best Sellers

    • Questions That Sell

    • The Powerful Process for Discovering What Your Customer Really Wants, Second Edition
    • By: Paul Cherry
    • Narrated by: Patrick Lawlor
    • Length: 8 hrs and 14 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 17
    • Performance
      4.5 out of 5 stars 17
    • Story
      4.5 out of 5 stars 17

    As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions - the ones that uncover a customer's real needs - you will never close the deal....

    • 3 out of 5 stars
    • Interesting for a novice

    • By GH on 01-22-18
    • The Powerful Process for Discovering What Your Customer Really Wants, Second Edition
    • By: Paul Cherry
    • Narrated by: Patrick Lawlor
    • Length: 8 hrs and 14 mins
    • Release date: 12-14-17
    • 4.5 out of 5 stars 17 ratings

    Regular price: $19.99

    • Questions That Get Results

    • Innovative Ideas Managers Can Use to Improve Their Teams' Performance
    • By: Paul Cherry, Patrick Connor
    • Narrated by: Allen O'Reilly
    • Length: 5 hrs and 52 mins
    • Unabridged
    • Overall
      4 out of 5 stars 24
    • Performance
      4 out of 5 stars 19
    • Story
      3.5 out of 5 stars 18

    Ask the right questions and get improved, sustained employee performance....

    • 3 out of 5 stars
    • A very basic and adequate book

    • By Adam Reinhardt on 04-10-15

    Regular price: $19.95

    • The Ultimate Sales Pro

    • What the Best Salespeople Do Differently
    • By: Paul Cherry
    • Narrated by: Sean Pratt
    • Length: 4 hrs and 56 mins
    • Unabridged
    • Overall
      5 out of 5 stars 10
    • Performance
      5 out of 5 stars 6
    • Story
      4.5 out of 5 stars 5

    Whether you're new to sales or seeking to escape a career plateau, The Ultimate Sales Pro helps you finesse skills, build expertise, and create a personal brand that will set you apart....

    • 5 out of 5 stars
    • An honest assessment & great actions!

    • By George Gutierrez on 01-12-19

    Regular price: $17.49

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